New Speaker Reveal: Tom First, Monisha Dabek, Matt McLean and More Join BevNET Live in NYC on June 15+16

You know when you come to BevNET Live Summer 2022, you’ll get excellent discussions, networking, and opportunities for connection. But just to sweeten the deal ahead of tomorrow’s early-bird deadline, we’re unveiling a group of speakers and topics to get you a little more fired up – and to get you thinking about the ways you want to participate in the conversations that will be ongoing at the event on June 15 and 16 at the Metropolitan Pavilion in New York, NY.

Lavazza Leverages Italian Coffee Heritage To Enter RTDs

Italian coffee giant Lavazza is doing a balancing act in launching ready-to-drink cold brew drinks in the U.S., both leaning into its deep heritage and iconography while still appealing to American tastes.

Beyoncé Joins Lemon Perfect in $31M Series A Round

Enhanced water maker Lemon Perfect announced today it has closed a $31 million Series A funding round backed by several investment firms and pop star and entrepreneur Beyoncé Knowles-Carter. The new financing brings the California-based company’s total financing to over $42.2 million and arrives as the brand prepares to expand its footprint to over 40,000 doors nationwide this year.

Tractor Beverage Agrees to Foodservice Deal With KDP, Plans $60M Raise

Tractor Beverage Company has reached an agreement with Keurig Dr Pepper (KDP) to enter a long-term exclusive partnership for the foodservice channel. KDP will also serve as the lead investor in a $60 million funding round to support expansion of infrastructure and marketing efforts and to grow the brand's awareness among younger consumers.

NARB Favors Goli’s “Apple Cider Vinegar Gummies” Name in Challenge from Bragg

The National Advertising Review Board (NARB) has upheld a previous National Advertising Division (NAD) ruling supporting supplements brand Goli Nutrition’s right to use the term “Apple Cider Vinegar” (ACV) in the name of its gummy products, but said the company must discontinue certain claims and slogans that suggest the products have similar efficacy as liquid ACV.

Review: Bawi Sparkling Agua Fresca

Bawi is a recently launched, Texas-based brand of sparkling agua fresca beverages. The initial lineup features three flavors, including La Piña, El Limón, and Maracuyá.

Canopy Cuts Costs, Jobs; CEO: “Challenging But Necessary Changes”

Facing consistent challenges on the path to profitability, cannabis corporation Canopy has announced a host of cost reduction measures on Tuesday — including slashing around 250 jobs — as it targets hundreds of millions in savings by the end of the fiscal year 2022.

Something & Nothing Raises $1.8M to Support U.S. Growth

U.K.-based seltzer brand Something & Nothing announced today it has closed a $1.8 million (£1.5 million) funding round led by Rianta Capital to support its expansion in the U.S. this year. Founded in 2017 by Olly Dixon, a former creative director for CPG brands, and former Red Bull U.K. account manager Rupert Pugsley, Something & Nothing produces a line of low calorie flavored seltzers made with grape juice and lemon juice with no added sugar.

Citing Inflationary Pressures, Chobani Retreats From Dairy Milk

The Greek yogurt maker has abruptly exited the dairy milk business, announcing on Tuesday that it will cease production on its refrigerated Ultra-Filtered Milk, which debuted nationally in February in Whole, Reduced Fat (2%), Skim and Chocolate varieties.

Taste Radio: From ‘Top Chef’ To PLNTs To NFTs, Spike Mendelsohn Is Constantly Cooking

In this episode, we’re joined by Spike Mendelsohn, the acclaimed chef, restaurateur and co-founder of better-for-you fast food chain PLNT Burger and sustainable snack brand Eat The Change. Mendelsohn is also immersed in the nascent world of NFTs as the co-creator of CHFTY Pizza, a Web3 community that connects chefs with foodies and fans.

Marketing: MTN DEW Flamin’ Hot Goes to ‘Hell’; Ripple Encourages Consumers to “Moove Over,”; C4 Energy Partners with Comedian Kevin Hart

In this marketing roundup, MTN DEW Flamin’ Hot makes a fiery return and is named the official drink of Hell (Michigan), C4 Energy teams up with Kevin Hart, Gatorade scores with top athletes Damian Lillard and Ryan Garcia and Ripple encourages consumers to “Moove Over” to its plant-based milk. Plus, GNGR Labs debuts its first TV commercial and Pure Leaf launches its lower-sugar teas with a reimagined tune.