Marketing: Sparkling Ice, PepsiCo Honor Vets; SodaStream Teams With SEE Turtles
In this marketing roundup, Sparkling Ice honors America’s veterans through its third annual Cheers to Heroes campaign, plant-based beverage maker MALK encourages consumers to take their bottle and #turnitaround and SodaStream partners with David Hasselhoff to save the baby sea turtles. Plus, the founders of Finnish Long Drink try to help America become the happiest place on earth.