Marketing: ZOA Energy Brings Back Dwanta Claus, Lavazza Partners with NYU
ZOA – the energy drink brand co-founded by Dwayne “The Rock” Johnson – has announced the return of seasonal flavor, Dwanta’s Holiday Punch, accompanied by a new short film.
ZOA – the energy drink brand co-founded by Dwayne “The Rock” Johnson – has announced the return of seasonal flavor, Dwanta’s Holiday Punch, accompanied by a new short film.
After years of declining sales and a retreading footprint, Steaz owner Nova Naturals, a subsidiary of Novamex, has brought on the organic iced tea brand’s original leaders to bring the brand back to a positive growth trajectory.
Trade associations representing the bev-alc industry have joined a growing chorus calling to ban the sale of intoxicating hemp-derived drinks.
The extended nomination deadline for the BevNET Best of 2025 Awards expires today, Wednesday, November 5. It only takes a few minutes, and you can submit as many nominations as you like (for yourself or others).
Molson Coors continues to back its “beyond beer” push into non-alcoholic categories, though questions remain over the pace and balance of its portfolio after Tuesday’s Q3 earnings report.
As alcohol sales dip, cannabis beverages are finding opportunities with drinkers despite regulatory challenges and higher price points.
Ready-to-drink (RTD) cocktails are now a regular part of drinkers' routines and growing at the expense of some of the biggest summer trends in spirits.
Mark Anthony Brands is “slowing down” and pivoting to new distribution strategies for its Más+ by Messi sports drink as the brand struggles to make an impact in the market.
Canadian beverage maker Cove Soda has closed on $15 million in new funding as it seeks to further fuel U.S. expansion. The round was led by growth equity fund Vanterra Ventures.
Oliver Dixon, the co-founder of Something & Nothing, explains how his design sensibility and refusal to compromise on flavor helped shape a better-for-you soda brand that feels both modern and timeless. From surviving early missteps to building credibility through selective distribution and cultural partnerships, Olly shares how discipline, taste, and integrity can scale just as powerfully as hype.
Black Rifle Coffee Company reported single-digit revenue growth for its wholesale business in its third-quarter earnings report this morning, but rising green coffee prices, tariff costs and falling ecomm sales dragged down its profits.
A pair of new ready-to-drink (RTD) offerings are coming from New Belgium in 2026, including Kirin’s top-selling canned cocktail and a vodka cocktail with a “subtle nod” to the Voodoo Ranger franchise.
Another craft distiller is expanding into THC-infused beverages. Wisconsin-based Tattersall Distilling announced today the launch of Tattersall Functional Beverages, two THC-infused drinks blended with adaptogens and electrolytes.
High-protein formulations remain in high demand. SupplySide Global brought an emphasis on how ingredients can support “protein maxing” and wellness goals with systems of inputs designed around metabolic and muscle health.