Redesigning an established brand identity is no easy task. But for Health-Ade Kombucha, the company decided it was best to simply follow its gut. The California-based company announced today a comprehensive brand refresh across its entire product line, featuring new, brighter labels and updates to its messaging to emphasize its functional benefits.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Jessica Young, the founder & CEO of online retailer Bubble.
Virgo Investment Group announced today that it has invested an undisclosed sum in L.A. Libations-owned brands Arriba and orro. The move comes as the beverage incubator focuses on developing and scaling its own in-house brands, while Virgo’s initial investment could potentially be the first of many, the company said.
NOPE is a line of premium sparkling non-alcoholic cocktail alternatives that are designed to be consumed over ice or straight up from the can. The product line includes four flavors packaged in slim 12 ounce cans.
Long known for offering consumers a luxury experience, artesian Norwegian water brand VOSS is now looking to play a bigger role in shoppers’ daily routines with the extension of its VOSS+ line of functional beverages. The launch accompanies a national marketing campaign that seeks to position the brand as an everyday product.
E. & J. Gallo Winery announced today it has acquired spirits-based and wine-based cocktail shot brand LIQS for an undisclosed fee.
Last week, the U.S. Food and Drug Administration (FDA) filed a lawsuit in the United States District Court for the District of Nevada against Las Vegas-based alkaline water brand Real Water, Inc. after an investigation revealed that unsanitary conditions and unregulated practices at the company’s bottling facility led to a non-viral strain of hepatitis contaminating the bottled water late last year.
Bill Moses, the co-founder of KeVita and the founder and CEO of fast-growing beverage alcohol brand Flying Embers, spoke about why “online success dictates the rationalization of taking a product to market,” how the company effectively allocates resources across its product lines and why having “the least polarizing liquid” is key to its innovation strategy. He also explained why personal relationships with wholesalers are critical and the importance of finding balance amid an intense drive to win.
Driven by a passion for "detail oriented, creative spirits making," Baltimore Spirits Co. aims to capture the energy of the city's vibrant creative community.
Speakers include some of the industry’s most in-demand experts and companies, including McGinn E-Comm Consulting, Unioncrate, JPG Resources, C.A. Fortune and Cartograph.
Hydrogen-infused sparkling water brand HyVIDA is emphasizing fun and flavor, alongside health, in a new rebrand that launched this month. Based in Michigan, HyVIDA is available in Lemon Lime, Raspberry and unflavored Pure varieties. Each 12 oz. can contains zero calories and retails for $1.49-$1.99.
In this week's Distribution Roundup, sparkling yerba mate beverage brand CLEAN Cause expands its reach in Texas and hydration drink REZ enters Publix stores. Plus: updates from Sproud, 100 Coconuts, Fit Soda and more.
Ringing in the company’s first day trading on the Nasdaq Stock Market, Oatly CEO Toni Petersson said the decision to go public was “the right thing to do.” Initially priced at $17 per share, at the top of its predicted range, Oatly’s stock opened at roughly $21 per share, up about 24%, as it began trading shortly before noon today.
Q Mixers is looking to raise its national profile with the appointment of comedian and TV host Joel McHale as Chief Happy Hour Officer. The celebrity partnership arrives as the company is seeking to expand its on-premise business as pandemic restrictions are lifted across the country.
