In the traditional sense, “Half & Half” is a blend of equal parts iced tea and lemonade. Red Jacket’s riff on this breaks from this playbook a bit, blending guayusa tea, lemonade and apple juice to create this product, Joe’s Clean Half & Half.
The shift speaks to the faster and more drastic drop of diet soda within the greater fall from grace of carbonated soft drinks, which have now seen a full decade of declines.
With Darrelle Revis and Channing Tatum on board, the star power was there; but how did they do while reppin’ their brands? Let’s go to the tape and see.
Soylent’s ready to drink “version 1.3” (released at the end of 2014) is a powdered nutritional shake mix that is the commercialized version of the do-it-yourself recipe (which can be found on the Internet), and designed to satisfy all nutritional requirements that the human body needs.
Once built around one potent brand, companies like Coke, Pepsi, AB-InBev, Campbell’s are adjusting to changing times and changing tastes, including some consumers who disdain their core brands altogether.
Silbert will be discussing the key ways that the brand was able to stay on course through an economic slowdown and how it is now aimed for even further growth in the marketplace.
The Louisville-based organic tea makers announced the news Wednesday in a company press release, revealing that the final $500,000 of their yearlong Series A2 fundraising round came from equity-based crowdfunding platform CircleUp.
Califia Farms, which had previously produced only ready-to-drink coffees, has officially jumped into the cold brew coffee concentrate category with this product. The key selling point of this multi-serve beverage is, much like other cold brew products, its low acidity level, which Califia touts as being 60 percent lower than hot brewed coffee.
The bottled water wars are back and even the 1 percent are being sent off to battle.
Behind the blockbuster deal are Warren Buffett's Berkshire Hathaway Inc. and Brazilian private equity firm 3G Capital, who originally partnered up in 2013 to buy Heinz for $23 billion.
Velu is a beverage that’s focused on a classic ingredient for juice bars: wheatgrass. It’s one of those under-loved ingredients that is generally consumed -- many times in shot form -- purely for health purposes rather than flavor. That’s what Velu is setting out to change with its flagship product.
“The cap category hasn’t even started yet,” insists Mikel Anderson, whose Blast Cap Technologies develops and sells caps to other manufacturers. “It’s not even born yet."
The co-founder of Tazo, Stash, and Smith Teamaker died on Monday. Reporter Richard Read, has touchingly written about Smith's life and last days.
For the world’s largest beverage company, the question is no longer whether or not it needs to reinvent itself to thrive but whether or not it can, and if it can, then how?
