This edition of FBU features a special emphasis on financial partnerships, including a pitch session with three growth-oriented investors and individual sessions that indicate the best ways to attract and communicate with potential funding partners.
Packaged in 1.7 oz. plastic containers, KOR is a line of organic, high pressure processed (HPP) juice shots that come in two varieties: Ginger and Turmeric. While the small format makes it intuitive that the product is a shot, it's both a challenge and a potential opportunity for the brand in that it’s not fighting for the same shelf space that’s currently taken up by HPP juices.
This category is reflective of some of the new energy coming into conventional stores through both the produce and chilled natural sets. While Sunny D and other big brands dominate the center, take a look at what GTs, Kevita, Mamma Chia and Goodbelly are doing.
Here’s the week in review in distribution news across the beverage industry:
In this video, Daniel Sullivan discusses the back story of Temple Turmeric's propriety turmeric variety, the recent rebrand, and its work and relationship with Boulder Brands Investment Group, which took an equity position in the company last year.
Mansi is a straightforward blend of water, calamansi juice, sugar, honey and ascorbic acid. If you haven’t had calamansi before, it’s basically a citrus fruit that has a flavor profile that’s very close to lemon. That being said, the flavor of this product is basically that of a slightly exotic lemonade. So really, anyone could pick up a carton of Mansi and enjoy it. It is, however, quite sweet.
In the following videos, we take a deeper dive into the fast-growing segment, having queried brand owners and company executives at the event -- including Evolution Fresh president Jeff Hansberry, Suja VP of Marketing Heather MacNeil and Lumi Juice founder Hillary Lewis -- about the continued development for cold-pressed juice.
A couple weeks ago, Daily Greens unveiled a brand extension called Half Pint, which is a three-SKU line of 8 oz. cold-pressed juice blends designed for kids. It's an interesting move for the green juice-focused brand, and, from our perspective, well-executed in terms of package and formulation.
We’re pleased to announce that New Beverage Showdown, BevNET’s signature beverage brand competition, will be part of the agenda at the upcoming BevNET Live Summer ’15 conference. Since the Showdown’s debut in 2011, the level of talent and promise of these entrepreneurs and their brands has consistently risen, and we expect the trend to continue into 2015
For budding food and beverage entrepreneurs, early decisions can have long-term ramifications because they ultimately impact one key asset: cash on hand.
Mr. Belsito will join BevNET Live in New York for an exclusive conversation that will both reflect on changes within the industry and consider a variety of growth and branding strategies that can help beverage entrepreneurs augment their chances for success at both national and local levels.
The addition of cold brew coffee comes as the latest news in Starbucks’ ongoing push into trending categories. In February the company added coconut milk as a dairy alternative for both its hot and cold beverages.
In this video, filmed on location at the 2015 Natural Products Expo West, BevNET CEO John Craven and BevNET Managing Editor point to specific examples of brands and products that aim to address sustained consumer demand for natural functionality through the application of emerging ingredients.
Describing millennials as “leading the way now,” Califia Farms CEO Greg Steltenpohl and his team are focused on an innovation and marketing strategy that targets consumers within the demographic set.
