Prior to its acquisition, Xyience was tightly tied to its association with Ultimate Fighting Championship (UFC), the largest league for mixed martial arts. While contractual obligations initiated its divorce from the prizefighting powerhouse, the brand utilized its clean slate as an opportunity to reposition Xyience and veer away from a combat sport.
CSPI’s analysis found that nearly $52 million of the soda industry’s efforts were spent challenging federal public health initiatives while the bulk of the remainder was spent at the state level.
The company is also celebrating its birthday with a limited-edition Lemongrass Reserve Edition flavor, which harks back to the brand’s earliest days in Sharelle Klaus’ kitchen.
Senomyx, a flavor supplier that manufactures Sweetmyx, today announced that a concentrated version of the ingredient, one designed to enhance the flavor profile of foods and beverages made with reduced calories and sugar, will be used in Manzanita Sol nationally and in Mug Root Beer in two U.S. test markets.
Respondents say their aversion to soft drinks is based on the high-calorie and high-sugar content in regular soda and artificial sweeteners like aspartame used in diet versions.
A recent Harris Poll sought to understand the effectiveness of trendy marketing terms for food and beverages, including handmade/handcrafted, artisan/artisanal, custom, craft, limited edition, and small batch.
Jubali, which markets high pressure processed juices, smoothies and nut milks, has added a line of tea products. Jubali describes its Herbal Infusion Teas line as being "made with wild ingredients," and are formulated with eclectic flavors including dandelion and chicory.
The Wall Street Journal landed an interview with Arizona Beverages CEO Don Vultaggio, his first since securing complete control of his company following a seven-year long legal dispute with company co-founder and friend turned foe John Ferolito.
Mounting food waste is said to be at the heart of operational losses that reached $600,000 a month across all Organic Avenue locations by May, 2015.
Genius Juice, which markets a line of coconut-based drinks that are high pressure processed, has revamped its packaging and updated the formulation of its coconut smoothie. The changes are an excellent upgrade to the brand, which is sold throughout California.
As the head of a brand that hangs its hat on efficiency, Soylent CEO Rob Rhinehart can’t be happy about allocating his time and resources to combat legal litigation.
Icebox Water is a packaged water product from Canada that comes in what the manufacturer describes as “eco-friendly BPA-free packaging.” This of course refers to the carton that the company is using, which is definitely the most unique part about the product in that this format is only used by a very small number of products.
Hint CEO Kara Goldin said the genesis of Hint Kick sprung from its robust business in Silicon Valley tech firms, whose employees -- seeking alternatives to coffee and energy drinks -- asked the company to created a caffeinated version of its still water.
The premise behind the American Juice Company is to sell natural juice-based cocktail mixers that are good enough to be served at high-end restaurants and bars, but also satisfy the home cocktail enthusiast. As such, the products are made with only a few ingredients and come packaged in a thoughtfully designed 16 oz. bottle.
