Last month, Honest Tea debuted its "Summer Refreshers" line, a five-SKU mix of juice-based drinks that are USDA Organic and use Fair Trade sugar as a sweetener. Packaged in 32 oz. glass bottles, the company has done a really nice job with the formulation and branding of the products, which look more mature and polished than some of the larger format products that it competes with.
For Honest Tea, the math works out like this: 16 years + 22 million pounds of organic ingredients = a billion beverages.
Consumers are increasingly seeking out foods and beverages labeled as “natural,” but their expectations for the term are often at odds with what is actually delivered, said Consumer Reports.
Nearly a year after the brand's debut on the market, Vital Juice has introduced a kids' line. Featuring four varieties, each made with cold pressed fruits, vegetables and almond milk, the drinks are well formulated and come with playful labels that should appeal to young consumers. One significant issue for us: the lack of a strong call-out indicating that the product contains nuts.
Stumptown's recent partnership with Straub Distributing serves as one piece of the coffee company’s growing distribution network, one that president Joth Ricci envisions as a national juggernaut.
Ken Sadowsky, the senior beverages advisor in the U.S. for Verlinvest, offers his take on the development and growth potential for a number of developed, emerging and nascent beverage categories.
Marketed as a “pure maple water,” Drink Maple is made with a single ingredient: maple sap. If you’re like most people, the first thing that comes to mind when you hear maple sap is maple syrup. Yet when it comes to flavor, this product is a distant cousin from the stuff that you put on pancakes.
Visit the vitaminwater Facebook page and you’ll find that its columns are built with anger of the once faithful. All this because vitaminwater has begun using a blend of cane sugar and stevia.
CSPI has threatened to sue The Campbell Soup Co. over what it believes to be misleading statements about the "juice content, nutritional value, and overall healthfulness” of V8 juice blends.
The Court ruled in favor of POM, stating that the company may support its claims under the federal Lanham Act, which covers false advertising.
o2Living has extended its platform of cold-pressed, high pressure processed juices to include a kids' line of drinks. The line is comprised of four varieties, each packaged in 8 oz. bottles with striking black labels, a welcome shift from the often clear or white packages that we've seen with most similarly-positioned juice brands.
XYIENCE announced Wednesday that it has reached a new partnership with Polar Beverages for distribution of its sugar- and calorie-free Xenergy line in the New England market.
While there has been a great deal of talk about soda tax legislation as a way to combat rising obesity rates, a growing number of health advocates want to restrict the use of food stamps for purchases of sugary drinks. A recent study bolsters that argument.
Proceeds from the financing will be used to deploy “some new marketing initiatives to even further accelerate” the development of KeVita, CEO Bill Moses said in a statement.
