A recent study that investigated possible conflicts of interest with regard to food ingredients self-affirmed as GRAS (Generally Recognized as Safe) found that literally all of the determinations submitted to the U.S. Food and Drug Administration (FDA) from 1997-2012 lacked independent review.
As natural and organic beverages continue to gain traction among greater numbers of mainstream consumers, Purity Organic has over the past year positioned itself to take advantage of that momentum through a path carved by innovation.
Boasting that its juices are "TRULY RAW," Seattle-based Strawberry Moon does not pasteurize or high pressure process any of its products. While the juice blends, which have a three-day shelf life, are primarily sold on the company's website, Strawberry Moon does have some retail distribution, and, from our perspective, will need to make some significant changes to its packaging if it wants to scale its business.
Hargis said he and his investors have sold Fruit 66 to Tempe, Ariz.-based Sun Orchard, a juice maker with deep roots in supplying food service operations like hotels and schools with private-label juices, juice drinks and mixers.
Certainly, the direct-to-consumer delivery model has been a key launching pad for marketers of raw juice products, particularly through the sale of packaged juice cleanse programs. Recently, however, a growing number of companies are attempting to enhance brand awareness while meeting growing demand and interest in raw juice via the construction of retail storefronts. San Francisco-based Project Juice is one such company.
Brewed and bottled by Portland, Ore.-based Townshend's Tea Company, Brew Dr. Kombucha is a line of kombucha products that come in five varieties. We definitely enjoyed the three flavors that we sampled and like the stubby bottle package that the company uses for the drinks. However, we do recommend an adjustment in how some of the products are named...
In a couple of significant moves for the company, BluePrint is set to launch a new line of 10 oz. bottles to its brand of high-pressure processed juice blends, and next month will open its first storefront in Venice, Calif. The latest news from BluePrint, which was acquired by Hain Celestial in December, comes amid a dramatic leap in awareness and demand for cold-pressed juices, as well as the introduction of a variety of similarly positioned brands over the past year.
LuliTonix produces a line of raw (non pasteurized, non-HPP) juice blends that are -- aside from very limited retail distribution in the New York City area -- sold direct to consumers via the company's website. LuliTonix has done a great job differentiating its blends from the range of other raw juices on the market, but we do have a couple issues with its branding...
Finding the right co-packer for your beverage brand is like finding the right person to baby-sit your kids: you want peace of mind in knowing that your product is in good hands and will be treated with the utmost care and quality. The process often requires a significant investment in time and research, but once you’ve found the right partner, you’re set. Or are you?
The market for super-premium coffee is rapidly expanding, and over the past two years, Stumptown Coffee Roasters has been laying the foundation to be a primary player in the category often referred to as “third wave coffee.”
Post Holdings Inc., the cereal maker behind Fruity Pebbles, Grape Nuts, and Honey Bunches of Oats, among others, paid $180 million for Premier Nutrition Corp., the company that makes functional beverages Joint Juice and Premier Protein shakes, among other products.
Sweetened with a blend of erythritol and stevia, Golazo's sugar-free varieties contain 10 calories per 12 oz. slim can, hence their "all-natural" tag. We're quite pleased with the formulation of the drinks, which also contain electrolytes and 100mg of caffeine, and, given the recent bad PR for mainstream energy products, we also like Golazo's approach of being a “sports energy drink.”
BevNET's 2013 Natural Beverage Guide -- the beverage industry's largest guide to beverages targeting the natural channel, including bottled waters and powders -- is now available for download. Get your FREE copy of the guide via the link below.
Marketed as "6 functional drinks in one bottle,” GreenFit is a new brand of all-natural drinks that are infused with protein, energy, fiber, antioxidants, "green superfoods" and electrolytes. While these added ingredients might be beneficial, it’s hard to imagine how many consumers want all of these benefits at once and are willing to sacrifice flavor in order to get them.
