On the Fourth of July, when you were busy grilling burgers, struggling to tolerate family members and watching fireworks, The Coca-Cola Co., Inc. was busy operating an aggressive promotional push. Wells Fargo, a financial services company that provides market research, said that this strategy, if not excessive, could be "quite shrewd."
In the latest iteration of the brand, Powercoco has revamped its label and shuffled its flavor varieties, adding a new Fruit Punch product in the process. We like the updates to the beverage line but think that the brand still has a bit more room to grow in terms of its look and positioning.
Ayala's Herbal Water co-founder Ayala Laufer-Cahana believes that although the target market for the beverages will be those who seek out natural products and lead healthier lifestyles, the product line will attract a range of consumers, particularly as demand for herbal teas continues to grow.
How does a raw juice brand stand out among the dozens of new entries hitting the market? Being completely raw (no high pressure processing nor pasteurization) is certainly one way to do it. Project Juice, which markets a line of organic juice blends is following that path, and doing it well, with a variety of unique flavors and well-executed branding.
At the recently held 2013 Summer Fancy Food Show, we had a chance to catch up with Ariel Glazer, who, along with Honest Tea co-founder Barry Nalebuff, recently launched KomBrewCha, a new line of low-alcohol, sparkling kombucha products.
Last month, Chameleon Cold-Brew added three new varieties to its line of cold-brewed coffee concentrate products. In our sampling of the company’s East African, Indonesian and mocha flavors, we feel…
Looks like the new strategy behind FRS has attracted even more cash, demonstrating the faith of investors like Oak Capital's James Quandt and entrepreneur Tom Lines in the product's key ingredient, quercetin.
The Institute of Food Technologists (IFT) Annual Meeting & Food Expo opens this Sunday in Chicago. BevNET will be on the show floor meeting with flavor, ingredient and beverage technology exhibitors, and below, you’ll find details about the show, listings of beverage-related exhibitors, and BevNET’s print-ready show planner.
Just a quick reminder that you have until Monday, July 15 to register for BevNET Live Winter 2013 and save $250 off the full registration price. The event takes place on December 9 and 10, 2013 in Santa Monica, Calif., and WILL SELL OUT. Early registrants for BevNET Live will also get first access to our discounted room block at the Loews Santa Monica Beach Hotel (the venue for the event). REGISTER NOW and SAVE!
In the time since we first sampled Prometheus Springs, the line has expanded, the packaging has changed, and new management is in place. The change in packaging, which involves a move to a smaller 10 oz. bottle and a rebranding effort, is the primary reason that we’re taking a fresh look at the brand.
This morning, the Internet brought us the following news: A plaintiff named “Diane” has reportedly filed a claim against Monster Beverage Corp., blaming the company’s energy drinks as the reason for the death of a victim named as “Uncle Rickie.” The 59-year-old man was an aficionado of Jager Bombs made with Monster Energy, and Uncle Rickie had already had a couple when he died. Diane said that she knows “for a damn fact” that it was the energy drinks that did him in.
Designed as a multi-function protein/hydration beverage, Nu Aquos is a product packed with electrolytes, vitamins and minerals, fiber, and 12 grams of protein. The drink is promoted as one that will help consumers "rehydrate, restore and recover," and, from our perspective, the company has done a pretty good job with formulation. As for the branding and packaging, well, Nu Aquos needs a bit of work.
Earlier this year, Sneaky Pete’s overhauled the packaging for its line of oat-enhanced drinks, and we're big fans of what the company has changed. Gone is the "Sneaky Pete" character and in its place are new fruit images, a cleaner background, and a more direct callout to the oat component in the beverages. We think the revised branding does a much better job of communicating what the line is all about.
The Kroger Company is expanding more than its natural, organic beverage options. It’s also expanding its already massive footprint, moving more heavily into the southeast and mid-Atlantic markets via acquisition.
