Expo West: More Natural Brands Aiming for Mainstream Grocery Launches
One might imagine that there would be a focus on natural and specialty retailers among the brands working the aisles of a natural products exposition, but at Natural Products Expo West, which wrapped up on Sunday, a growing number of beverage companies have started bypassing those channels – and Whole Foods itself – altogether in an attempt to capitalize on the very same health and wellness movement that the grocer helped to launch to prominence.