The big news at O.N.E. today might have been the departure from day-to-day operations of founding CEO Rodrigo Veloso, but the company is also facing a potential long-term issue in the face of a class action civil lawsuit filed Feb. 29 in California concerning some of the company's nutritional claims. The suit centers on electrolyte claims made by the company and a nutritional study released by testing firm ConsumerLab.com last summer.
The founder of O.N.E. Coconut Water, Rodrigo Veloso, is giving up his day-to-day operational role at the company. Veloso, who had been CEO of the company since he started it with his wife - and former president, Emilie Fritz Veloso -- is moving into a position he calls "Chief Visionary Officer," or CVO. In that job he will be more focused on international growth and supply chain objectives, as well as other broad goals, he said.
Zola, long known as a purveyor of Brazilian superfruit juices like acai, mango, and cupuacu, has turned to trendy coconut water to broaden out its portfolio. The company is launching a canned 17.5 oz. pure (not from concentrate) coconut water at Natural Products Expo West in Anaheim next week. While acknowledging there has been something of a run on the category in recent months, Zola founder Chris Cuvelier says the company is promising a great tasting product to consumers.
Coconut water enhanced sports drinks are popping up left and right nowadays and today we’re taking a look at the recently announced offering from Golazo. The product, which is initially…
Q Drinks has added Q Kola and Q Club to its line of sparking drinks and will sample both new products at Natural Products Expo West. Q Kola is a cola made with a number of organic fruits and spices including cinnamon, cloves, coriander, kola nut, lemon, lime, orange and nutmeg . The cola is lightly sweetened with organic agave, contains no sugar or high fructose corn syrup, and contains 70 calories per serving.
Entrepreneur-turned-investor Tom First is apparently going into the oat drink business with a product called Oatworks, a new health and wellness drink that uses a water-soluble form of oat fiber to provide nutritional benefits, satiety, and energy. The product, which uses a Swedish ingredient called PromOat, currently has two flavors, pomegranate and blueberry, and mango and peach.
Just a reminder: the early registration discount for BevNET Live Summer 2012 ends on March 30. BevNET Live, the industry’s largest conference for beverage entrepreneurs and executives, is being held at the Metropolitan Pavilion in Manhattan on June 4 and 5. The event features numerous networking events, including a half-day Expo and the popular New Beverage Showdown competition for start-up brands.
Billed as “The World’s Most Advanced Functional Golf Beverage,” GolferAID is a doctor developed beverage that was designed with the golfer in mind. Unfortunately, it seems as though they’ve taken…
Sokenbicha, a Japanese-blended RTD tea brand managed by Coca-Cola's Venturing and Emerging Brands (VEB) unit, has introduced a new aloe flavor. The new flavor is called Replenish and is a jasmine tea blend made with aloe, organic green tea, jasmine flower, rose hips, ginseng and ginger, and is flavored with mint and pear.
Harmless Harvest is set to launch a 16 oz. bottle for its 100 percent raw and organic coconut water. The new package size has a suggested retail price of $4.99 and will be distributed nationally - along with its 8 oz. counterpart - at natural foods stores, grocery stores, and co-ops through UNFI. Harmless Harvest wrapped up a three month exclusive deal with Whole Foods on January 1, and its coconut water is now sold in over 1,000 stores across the country.
Cobá, a Los Angeles-based beverage company that produces a line of aguas frescas, will debut a new Horchata flavor at Natural Products Expo West. The rice water-based aguas frescas is made from all-natural ingredients and sweetened with 100 percent organic cane sugar. Cobá describes the new Horchata flavor as slightly creamy and light in body with notes of cinnamon and vanilla.
Here’s another new product introduction from Rockstar: Coconut Water Energy + Hydration. Made with 10% coconut juice, this entry blends hydration elements with caffeine and other ingredients that are typically…
And the hits just keep on coming. A class-action lawsuit filed in Los Angeles Superior Court on Feb. 24 accuses Rising Beverage Co. – the owner of Activate -- of dishonest and misleading statements in its advertising about the freshness of Activate’s key innovation, its “in-the-cap” reservoir of dry vitamins versus those pre-mixed in other beverages.
Rockstar has recently added a few new flavors to their lineup (additional reviews coming over the next couple of days) and today we’re taking a look at their new “Iced”…
