The FDA has taken a strong step toward remaking the relaxation drink category, warning a Georgia-based marketer that his product has the appearance and representation of a conventional food item…
BevNET’s New Product Insider service, which delivers new product alerts as soon as we find them (translation — before they hit the site), has hit issue #300 in just over…
As announced last week, Zola is making a move into the coconut water category at this week’s Natural Products Expo West show. They’ve chosen to go with coconut water in…
Sambazon will be sampling a couple of new products at its booth at Expo West. The two new smoothies will be a Chocolate Almond Coconut Milk Protein Superfood Smoothie made with vegan, organic protein and acai, and a Supergreens Superfruit Smoothie that included grasses, kale and sea greens along with acai, mango and banana. Both will kick off in Whole Foods this week with an SRP of $2.99.
With the release of “Relax,” Rockstar is the first of the “big three” energy brands to dip its toe into the relaxation category. It’s a melatonin free formulation that features…
It’s time for New Hope Natural Media’s 32nd annual Expo West show co-located with Engredea and Nutracon held at the Anaheim Convention Center. Expo West along with its sister show Expo East, are the leading venues to see and sample all-natural and organic products. As always, BevNET.com will be on hand to cover and report on the beverage-related exhibitors at the show – over 160 in total this year.
Hot on the heels of the announcement that Zico has gone into the coconut latte business that Coco Café pioneered, the new Vita Coco property has found a home for its products in Fresh Market, a 100-plus store specialty/natural retail chain that is gradually becoming an important launch point for new beverages.
Quick – can you name a beverage company that avoids mainstream marketing and employs no ad agency, yet still generates over a billion dollars a year in sales? As few as there may be in any industry, in the beverage world, there’s only one that we know of: Monster.
Zico will be introducing its first caffeinated product when it unveils Zico Latte at the Natural Products Expo West show later this week. The product, a blend of coconut water from concentrate, sugart, coconut cream, coffee and vanilla, weighs in at 120 calories and has 85 mg of caffeine. The product is expected to officially launch in June.
Coco Exposed, which is a line of beverages from the makers of ALO that blends coconut water and aloe vera juice, has added a new flavor: Wheatgrass. In addition, they’ve…
Aloe drink maker ALO is introducing a new flavor called ALO Escape and new packaging for its Coco Exposed line at Natural Products Expo West. The company is also launching ALOtones, a value-added promotion in which a free music download comes with purchase of an ALO product.
The big news at O.N.E. today might have been the departure from day-to-day operations of founding CEO Rodrigo Veloso, but the company is also facing a potential long-term issue in the face of a class action civil lawsuit filed Feb. 29 in California concerning some of the company's nutritional claims. The suit centers on electrolyte claims made by the company and a nutritional study released by testing firm ConsumerLab.com last summer.
The founder of O.N.E. Coconut Water, Rodrigo Veloso, is giving up his day-to-day operational role at the company. Veloso, who had been CEO of the company since he started it with his wife - and former president, Emilie Fritz Veloso -- is moving into a position he calls "Chief Visionary Officer," or CVO. In that job he will be more focused on international growth and supply chain objectives, as well as other broad goals, he said.
Zola, long known as a purveyor of Brazilian superfruit juices like acai, mango, and cupuacu, has turned to trendy coconut water to broaden out its portfolio. The company is launching a canned 17.5 oz. pure (not from concentrate) coconut water at Natural Products Expo West in Anaheim next week. While acknowledging there has been something of a run on the category in recent months, Zola founder Chris Cuvelier says the company is promising a great tasting product to consumers.
