Red Bull is set to launch Red Bull Total Zero in April, the company’s first line extension since the debut of its (now discontinued) energy shot in 2009. Aiming to tap into the growing market of calorie-averse consumers, the new product boasts a zero calorie/carb/sugar formulation and a “new twist” on the classic Red Bull flavor, according to the company.
Today, we’ve taken a look at another one of Dr Pepper Snapple’s “Ten” products, Canada Dry Ten. Like the others, Canada Dry Ten has only 10 calories per 8 ounce…
In a new report on the global beverage market, Rabobank, an international financial services firm, states that greater consumer demand for health and wellness beverages, rising commodity costs, and growing demand from emerging markets will be key influencers of trends and innovation in 2012. Additionally, the report asserts that a combination of soft drinks and dairy beverages will emerge as a “megatrend” in the coming year.
Organic iced tea stalwart Honest Tea will debut a new tea in its glass bottle line at Natural Products Expo West in Anaheim in two weeks. Honest Zero Passion Fruit Green Tea will be available nationally in March at natural food stores and other retailers, including Whole Foods Market, Sprouts and Earth Fare. It marks the first extension of Honest Zero into glass bottles.
The impetus to create an entrepreneurial beverage brand is often a simple one: profit. The genesis of Heart Juice, however, was inspired by - of all things - a heart attack. After hearing about an admired Rutgers professor who had suffered a heart attack, Ray Li and John Vitug, the creators of Heart Juice, set out to create a beverage that could help protect individuals from high cholesterol, a leading cause of heart problems, and support overall cardiac function.
Recently, Lipton Brisk's canned raspberry iced tea got a makeover (well, a limited edition makeover). The can features "Darth Maul" as part of a Star Wars Episode I branded can.
Call it the class-action assault on the products at the end of the alphabet. Just days after news that rival coconut water company Vita Coco had settled a lawsuit surrounding the functional claims of its coconut waters, its chief rival, Zico, is facing a new lawsuit over the quality of its fast-growing concentrated line.
Due to Starbucks’ long and absolute dominance in the space, the ready-to-drink iced coffee category has been one of the most difficult segments for beverage companies to find success. Nevertheless, RealBeanz, a Brooklyn-based coffee company, is betting that its unique blend of all-natural ingredients and functional benefits will give it an edge that has eluded so many other companies in an effort to become a legitimate contender to Starbucks.
Back for its second review, Dahlicious Lassi is a probiotic yogurt based drink. Since the first time we wrote about Dahlicious Lassi, the company has completely revamped the packaging. In…
Adding to the growing ranks of lemonade/tea blends, Snapple has introduced Diet Half n’ Half Lemonade Iced Tea, a low-calorie extension of its popular Half ‘n Half flavor. Snapple is hoping that momentum for the burgeoning category will continue, and will promote the launch of Diet Half n’ Half with a national FSI campaign as well as new television advertising and a heavily promoted social media effort.
Probiotic fruit drink company GoodBelly will have a pair of new quart-sized juices for sampling at Natural Products Expo West in Anaheim on March 8-11. The new products include juice blend Tropical Green and also Pink Grapefruit. The company also recently introduced a probiotic coconut water in a quart size.
With a recent $6 million investment, The Hershey Company now owns a controlling interest in mix1 Beverage Company. In its annual report filed with the Securities and Exchange Commission on Friday, Hershey revealed that it had made the investment in January and increased its ownership interest in mix1 to approximately 69 percent. Hershey’s investment was part of $7.25 million that mix1 had raised in two rounds of funding last month.
Bossa Nova, which is a part of Sunny Delight, has recently retooled their lineup to be at 90 calories per bottle. Like many other beverage marketers, they’ve done this by…
The first redesign of Barq's packaging in 20 years takes the beverage back to its founding roots in the Gulf Coast region where the brand was founded 114 years ago. While Barq's cans and labels will maintain their distinctive silver sheen, Coca-Cola, which purchased Barq's in 1995, pays homage to the brand's heritage in New Orleans, Louisiana and Biloxi, Mississippi.
