5-Hour’s Manoj Bhargava a “Mystery Monk?”
The old joke is still a good one: Q: “How do you make a small fortune in the beverage business?” A: “Start with a large fortune.”…
Review: Real Beanz Caramel
Real Beanz is a blend of premium brewed coffee, fresh rSBT-free milk, all natural flavors, and a unique blend of functional ingredients. While we’ve previously reviewed many of Real Beanz’s…
New Momentum for Recovery Drinks
For most recovery drinks, the sales pitch is pretty simple: “Got a hangover? Drink THIS and feel better!” It’s a straightforward and clear-cut message that – unlike most other functional beverages – doesn’t need much in the way of explanation. Yet, while the jury’s still out of the actual efficacy of these hangover elixirs, one verdict is in: at least in terms of new products, the category is growing.
Review: Sunkist Ten
Today we’re taking a look at another one of Dr Pepper Snapple’s “Ten” sodas: Sunkist Ten. Sunkist, which hasn’t exactly gotten a lot of love from DPSG in recent years,…
The Exit Strategy
During the normal ebb-and-flow of my days in the beverage business, I spend the lion’s share of my time and energy meeting and talking with beverage marketers. It is a most enjoyable way to spend that time. At our recent conference, the pace quickened exponentially: there were literally over a hundred brands, mostly new, entrepreneurial enterprises to entertain.
PepsiCo Reports Q4 and Full Year 2011 Results; Announces Strategic Initiatives for 2012
This morning, PepsiCo announced that it would be trimming 8,700 employees -- 3 percent of its global workforce -- as part of a cost-saving program intended to recoup $1.5 billion in projected expenditures over the next three years. News of the cuts confirmed expectations reported over the past month, and came as the company reported its fourth-quarter and full-year 2011 results.
Vita Coco Settles Class Action Suit for $10 Million
When Mike Kirban told attendees at BevNET Live in December that the biggest low the company experienced in 2011 was getting slapped with the company’s first class-action lawsuit, he hadn’t…
Xyience Re-Ups National Brand Status in Circle K
Big win for Xyience today as convenience chain Circle K keeps the UFC-focused zero calorie energy drink as a national brand. With 4,200 stores in the U.S. and another 1700…
Bough, Social Media Head, Leaves PepsiCo for Kraft
He focused hard on turning PepsiCo into the most relevant term on the social web, but B. Bonin Bough, the director of the soft drink giant’s global and social media…
Review: Bundaberg
Bundaberg is a brand of premium CSDs that come to the US all the way from Australia (yes, that’s where they are made). Despite the product travelling a far distance…
Coke Earnings: Profits Up, But Sales Down
Experts are predicting a new marketing war between Coca-Cola Co. and PepsiCo, as the Atlanta-based soda giant reported it would increase its marketing budget significantly through 2015 as part of…
Hint Fizz Charms Better Homes Readers
New awards keep piling up for HINT and its founder, Kara Goldin — some of which we didn’t even know exist. Goldin was chosen in September as one of Fortune…
BevNET Live Announces a Terrific Trio to Start
BevNET is pleased to announce a terrific trio of initial speakers for this summer’s BevNET Live in New York City: Former Snapple CEO Mike Weinstein, Big Geyser COO Jerry Reda,…
Review: Fruitology Horchata
Conceptually, Fruitology’s Horchata sounds like it’s going to be a good product. It describes itself as being creamy with vanilla and cinnamon flavors — and that’s exactly what we like…