Vita Coco CEO: “Pedal to the Metal Time.”

Buoyed by a series of endorsement deals and a peek at the company’s overall approach to distribution and marketing, the CEO of Vita Coco today revealed important strategic insights about…

Republic of Tea Sweet Black Tea

The Republic of Tea – Sweet Black Tea is a zero calorie tea comprised of only two ingredients, organic tea and Stevia leaves. The tea produces a nice “freshly brewed”…

BevNET TV Episode 1: Coconut Water and Aloe Drinks

BevNET TV is a new web video series in which beverage industry experts, entrepreneurs and analysts show and discuss important trends and news in the beverage business. In this first…

Margo’s Bark

Here’s an interesting approach to a beverage company: donate 100% of proceeds to local dog shelters.  What’s even more impressive is the flavor of Margo’s Bark root beer, which is…

Powders: Profit in a Tiny Footprint

Retailers who are in the know can add a strong variety of functional products into a tiny footprint. The key to the powder package isn’t just that it’s portable, but…

Review: California Teas

California Teas are a new line of 100% all natural iced and green teas inspired by the sunny California lifestyle and the fresh-picked bounty of its orchards and farms.  Lightly…

Extreme and Edgy Flavors

A recent report on food and beverage trends found that as Americans have grown more sophisticated in their eating habits, culinary innovators have sought to utilize increasingly intense flavors to…

Review: PRE Zero / Coconut Water

PRE, with is the “Probiotic Enhancer”, has recently added several new varieties to their lineup.  These include a new set of PRE Zero (that’s zero calorie) varieties as well as…

The Entrepreneurial Gene

After getting my newsletter out in New York the other day, I rewarded myself with a bike ride to the Upper East Side in quest of a coffee or a beer. Turned out it was going to be coffee – or maybe hot chocolate – that day, once I spied a nicely designed corner place with the odd name Little Brown Chocolate Bakery & Coffee. It had recently opened and, wouldn’t you know it, the owner was perched on a stool, observing his customers’ grazing habits, monitoring activity at the Starbucks across the street, bantering with anyone who wanted a moment of his time. The bald head, alert, friendly eyes and thick earring certainly made him look familiar.

Shadow Beverages Acquires Whey-UP

Breaking news out of Tempe this morning: hot off the heels of announcing a deal to develop products with functional health supplier GNC, Shadow Beverages acquired protein-based energy drink Whey-UP.…

WSJ: Energy Shots Growing in Popularity Among Seniors

The energy shot category has found itself the beneficiary of an unlikely consumer demographic:  senior citizens. The Wall Street Journal reported yesterday that the appeal of products like 5-Hour Energy…

Waking Up To Coffee Fruit

Between the bean, the caffeine, and the flavor, it’s hard to imagine a plant that has been more commonly utilized in the beverage industry than the coffee plant. Yet a…

Channel Check: Energy Powder & Sports Powder

We would venture to say that there are many, many channels unrepresented when looking at these numbers, especially given the availability of these powders in accounts like airports, amazon, Wal-Mart,…