Hemp Beverage Brands Call For Pushback On Proposed Ban

While industry organizations have been doing their own lobbying, over the past week several hemp THC beverage brands have jumped directly into the fray themselves with campaigns calling for supporters to pressure lawmakers to reject a proposal that would effectively outlaw intoxicating products.

Vita Coco Raises 2025 Guidance, Net Sales +37% In Q3

Vita Coco has raised its full year guidance on the back of strong growth for its core coconut water portfolio in its Q3 2025 earnings report today. Net sales for 2025 are now expected to be between $580 and $595 million.

Non-Alc Beverage Sales ‘Healthy’ in Early October

Non-alcoholic beverage sales were “healthy and broadly stable” during the two-week period ending October 18, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.

RTD Cocktails Keep Climbing; Cutwater Up Triple-Digits

Spirits and cider sales stayed broadly stable in the two-week period ending October 18, while trends for flavored malt beverages (FMB) and seltzer worsened, according to analysis of NIQ data from Goldman Sachs Equity Research.

Distribution: Super Coffee To Grow Protein+ in Kroger

Super Coffee is finding a refreshed avenue for growth with its functional Protein+ line, which will roll out into all Kroger divisions nationwide in January; Cactus water brand Caliwater is deepening its on-premise restaurant business.

No Cap Teams with ICEE for Co-Branded LTO Launch

Better-for-you soda startup No Cap is raising the ante on its co-branded collaboration strategy by partnering with the ICEE Company for a three-year licensing deal to license the slush brand’s name and flavors.

Keurig Dr Pepper Invests $7B Behind Coffee, Refreshment Bevs Revamp

Keurig Dr Pepper (KDP) announced $7 billion in new investment and offered nervous investors a confident appraisal of its much-scruitinized plan to separate its coffee and refreshment beverage businesses during a conference on Monday.