For more than a decade, Cheeky Cocktails has built a following with premium syrups and juices designed to elevate at-home cocktails. Now, founder and CEO April Wachtel is pushing the brand into a first-of-its-kind functional tonic, and shares how real-world feedback is reshaping everything from where the product belongs on the shelf to how she’s thinking about Cheeky’s next chapter.
Iced tea maker Saint James is entering the yerba mate set as it targets new opportunities in energy and convenience.
Pairing extra carbonation with a mineral-forward spring water profile, Nomina delivers a crisp, clean finish that's ultimately more compelling than the concept initially sounds.
The performance beverage occasion is evolving beyond the traditional pre-workout focus. Brightfield Group’s August 2026 report shows growing momentum around post-workout consumption, as consumers increasingly distinguish between what they want before exercise and what they need afterward.
Ready-to-drink cocktails (RTD) carry the highest average price per serve of any category, yet are experiencing the most growth – undercutting old assumptions about what ‘trading up’ means to consumers.
Beyond The Plant Protein Co. is expanding distribution of its first functional beverage, Beyond Immerse, to all 14 Erewhon locations across Southern California.
Grenade, the U.K.’s leading protein brand, is aiming to spark a flavor-forward revolution in the U.S. market.
Inspired by classic light beer from the 1980s, the brand is all about delivering “big taste, little high.”
Beekeeper Coffee is welcoming a slate of pro athlete investors, with nine new names coming to the RTD brand’s cap table including NBA stars Draymond Green and Anthony Davis, and Klutch Sports Group founder and CEO Rich Paul.
Gallup’s highly anticipated report on consumers’ drinking habits was released Thursday, and like most years, the survey results’ underlying trends depend on which angle you’re cutting the data.
What does it take for an emerging CPG brand to go from promising to investable? Brian Folmer, offers a behind-the-scenes look at how his “Shark Tank in a box” platform vets hundreds of brands before putting a select group in the hands of nearly 100 investors and how FirstLook Ventures takes that deal flow a step further by funding emerging companies alongside its investor community.
7 Brew is taking its rapid expansion beyond the drive-thru, rolling out canned coffees and energy drinks at Walmart as it looks to translate its growing foodservice following into a broader retail business.
At Newtopia Now 2026, beverage brands showed off the use of functional mushrooms, innovative ingredients and "glowing" line extensions.
All functional ingredients are welcome in this week's gallery, featuring new creatine-boosted launches from Sportsballer and Magna, protein drinks from Kate Farms and Super Coffee, both high (7 Brew) and low (Heist) caffeine, and THC thirst quenchers from Magic Cactus and RYTHM.
