When the Coca-Cola Company announced in October 2020 that it planned to discontinue its iconic zero calorie cola brand Tab, Adam Burbach hardly expected he’d be spending the next six years of his life fighting to bring the drink back.
Once underwriting discounts and commissions are deducted, net proceeds are expected to be around $173.6 million, according to a press release.
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
This week's reviews examine a pair of potent new takes on modern hydration: POPWTR, which promises to "taste like soda" and "hydrate like water," and an updated version of prickly pear-based drink Pricklee.
Celsius is blossoming in its role as the "energy category captain" for PepsiCo, as the combined portfolio of Celsius, Alani Nu and Rockstar drove triple-digit increases in revenue and adjusted EBITDA in Q1 2026.
In distribution news, Ayrloom heads to New York's Governor's Ball as StageWater heads to Nashvilled for CMA Fest.
Award-winning musical artist Carrie Underwood is expanding her health and wellness app business fit52 into a CPG-aligned platform company with the launch of HiNote, a nutrition brand aimed primarily at female consumers.
Amidst the vast range of choices, consumers are increasingly selecting drinks that excite and empower them both mentally and emotionally, according to Keurig Dr Pepper’s second annual State of Beverages Trend Report, released this morning.
Republic National Distributing Company (RNDC) continues to sell off its territory.
As the brand aims to scale and achieve mainstream adoption, functional beverage maker Recess has brought in former Beatbox marketing leader Zech Francis to head up its own marketing efforts as CMO.
Zero-proof cocktail brand MEDASE is rolling out a summer-long, tour-style campaign, dubbed “64 Medase Moments,” aimed at connecting with consumers through curated gatherings and community-driven celebrations.
![[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/05/05154452/target-expanding-hemp-beverage-sales-to-fla-tex-ill-square-crop-1-150x150.png)
Target will be adding hemp-derived THC drinks to store shelves in over 300 stores across Texas, Florida and Illinois.
Premier Protein is set to join the burgeoning protein soda category as parent company BellRing Brands attempts to navigate increased competition, heightened consumer price sensitivity and rising input cost inflation.
Ben Weiss is back. After stops on television (Billion Dollar Idea) and the bookshelves (Basementality) the inspirational founder of Bai has returned to the beverage business with Crooked Soda, an idea based on his theory that a low-ABV fermented soda is the next big idea. Weiss isn’t just coming back to the beverage business, however – he’s also coming back to BevNET Live NYC 2026, where he’ll be sitting down for a conversation on entrepreneurship, brand building, investment, and the state of the industry.
