Johnnie Walker and Sabrina Carpenter Keep Walking Story

UNDER STRICT EMBARGO UNTIL 9am EST (2pm UK time) NOVEMBER 10, 2026

JOHNNIE WALKER AND SABRINA CARPENTER SHARE

HER ‘KEEP WALKING’ STORY IN NEW FILM DIRECTED

BY DAMIEN CHAZELLE

The latest chapter in the Johnnie Walker x Sabrina Carpenter collaboration celebrates

progress, confidence and creative self-expression through a cinematic new film

NOVEMBER 10, 2026 – Johnnie Walker, the world’s No. 1 Scotch Whisky*, today unveils a new film

created as part of its ongoing global partnership with two-time GRAMMY® Award and Emmy

Award-winning, record-breaking global superstar Sabrina Carpenter. Directed by Academy

Award-winning filmmaker Damien Chazelle and produced by Superprime Films, the film captures

Sabrina’s ‘Keep Walking’ story, celebrating her evolution as an artist, her confident signature style and

the next chapter in her journey.

Drawing inspiration from the effortless cool and rebellious spirit of French New Wave cinema, the film

blends sophisticated cinematic style with spontaneity, freedom and playful rule breaking. Inspired by

the spirit of personal progress at the heart of the iconic Johnnie Walker Keep Walking platform, it

captures Sabrina in main-character mode as the world shifts around her, alive with celebrations,

festivities and unexpected moments. Her confidence, playful irreverence and instinct to do things

differently shine through, bringing a fresh, distinctly Sabrina interpretation to Keep Walking.

Sabrina Carpenter said: "Working with Johnnie Walker and Damien was such a creative adventure.

We wanted to create a true cinematic experience that was playful, unexpected, and full of personality.

I’m a long time fan of Damien’s work - so it was exciting to bring this visual world to life alongside him.

This film felt like the perfect way to tell the Keep Walking story and capture the energy of this next

chapter."

The film is directed by Damien Chazelle, the Academy Award-winning filmmaker behind La La Land,

Whiplash, First Man and Babylon. Known for his visually ambitious storytelling, dynamic musical

sequences and exploration of ambition, creativity and the pursuit of greatness, Chazelle brings his

signature cinematic style to Sabrina’s story of movement, self-expression and progress.

It continues Johnnie Walker and Sabrina Carpenter’s multi-year partnership, following the launch of

her signature Go Go Highball and limited edition Johnnie Walker Black Label bottle inspired by her

style, rolling out in Europe, Australia and North America now with more markets to follow in the

coming months. It marks the next chapter in the collaboration, bringing Sabrina’s distinctive energy

and the spirit of Keep Walking to life.

The collaboration forms part of the broader Johnnie Walker global music platform, which champions

artists who push creative boundaries and bring their own perspective to culture.

For more additional imagery see here and for video here.

*Source: IWSR 2025.

ABOUT JOHNNIE WALKER: Johnnie Walker is the world’s number one Scotch Whisky brand* (IWSR 2024),

enjoyed by people in over 160 countries. Since the time of its founder, John Walker, those who craft its whiskies

have pursued flavor and quality above all else.

Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Gold Label Reserve,

and Blue Label. Together, Johnnie Walker whiskies sell over 22 million cases annually (IWSR, 2024). It is the

number one best-selling Scotch Whisky (IWSR, 2024) and number one trending Scotch whisky brand (Drinks

International, 2025).

*According to IWSR Global Database 2025 volume for 2024.

ABOUT DIAGEO: Diageo is a global leader in beverage alcohol with an outstanding collection of brands across

spirits and beer categories. These brands include Johnnie Walker, Crown Royal, JeB and Buchanan's whiskies,

Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is

listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

Crafting iconic drinks chosen for life’s moments.

-ENDS-