Same practical conversations, new name: your go-to resource for what it takes to build and grow a food or beverage brand.
The Nombase Podcast is now the CPG Operator Podcast, your go-to resource for what it takes to build and grow a food or beverage brand. The new name reflects what the show has always been about: candid conversations on the day-to-day realities of starting, building and growing a brand, from formulation and pricing to landing shelf space and scaling up.
What CPG Operator covers
CPG Operator is about the practical side of building a food or beverage brand. Each episode brings in a founder, retail buyer, investor or industry partner to talk through real decisions, tradeoffs and lessons learned.
Topics include:
- Brand positioning and messaging: figuring out what your product should lead with
- Retail partnerships: landing accounts and keeping buyers on board through change
- Operations and supply chain: making production, shelf life and logistics work
- Channel strategy: choosing where to sell and how to grow from there
- Scaling: what it takes to go from early traction to a lasting brand
Across more than 150 episodes, the show has welcomed founders, buyers, investors and experts from every corner of the industry. Guests have included Bill Creelman, founder of Spindrift; Tom First, co-founder of Nantucket Nectars and founder of Culture Pop; Mélanie Masarin, founder and CEO of Ghia; Jing Gao, founder of Fly By Jing; Brad Charron, CEO of Aloha; Chris Robb, founder of Supernatural Ventures and an early investor in Poppi, Siete and Bachan’s; Charlie New, Global Category Merchant for Refrigerated Beverages at Whole Foods Market; and Sherry Frey of NielsenIQ.
Where to listen
Listeners can find CPG Operator on Apple Podcasts, Spotify and at cpgmedia.com/podcast.