Review: Jones Orange Cola
Jones’ latest creative pairing takes two traditional carbonated soft drink flavors, orange and cola, and mashes them together into one. Unlike some of their other unique concoctions, this one is…
PepsiCo replaces Burwick as CMO
PURCHASE, N.Y., July 31 /PRNewswire-FirstCall/ — PepsiCo Americas Beverages (PAB) today announced a succession in marketing leadership. Jill Beraud, who served most recently as global chief marketing officer for PepsiCo,…
Review: Monster Energy Import
Monster again shows its ability to lead and innovate in the crowded energy drink category with the release of their new “Monster Import.” Featuring a resealable can from Ball Corporation…
Review: MaryAnna’s Sweet Tea
MaryAnna’s Sweet Tea is made with whole leaf black tea that is micro-brewed (not from concentrate or powder) and sweetened with pure cane sugar. Currently available in two flavors and…
Review: Beaver Buzz Energy Shot
Beaver Buzz Energy Shot is a new 2 ounce energy shot from the Canadian marketers of Beaver Buzz Energy Drink. Features a unique looking bottle, enjoyable flavor, and 121 mg…
Review: Nutrisoda: Relaunched
Originally branded as “airforce nutrisoda,” this brand has evolved from a slim 8 ounce can into a 12 ounce package that is known simply as “nutrisoda.” Their latest effort offers…
Review: R.W. Knudsen Sparkling Essence
One of R.W. Knudsen’s latest products is “Sparkling Essence,” a line of unsweetened carbonated beverages that are lightly flavored. All four flavors are USDA Organic certified.…
Gatorade still slips after ‘G’ campaign
PepsiCo’s ‘G’ campaign for Gatorade didn’t translate to green. The number-two American beverage company reported second quarter earnings results this week, and its sales are down 6 percent, led by…
Review: PureSport
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Review: ICIO Water
ICIO combines purified water with natural flavors to create a no calorie, sugar-free beverage served in a unique flask-shaped bottle.…
Review: IZZE: Two New Flavors; No Juice
IZZE recently debuted two new flavors: Sparkling Birch and Sparkling Ginger. What’s most notable about these two flavors is the lack of juice in what are essentially traditional CSDs.…
Review: Give Energy Drink
GIVE Energy is a refreshing and invigorating all-natural fuel for your brain and body. Plus, with each can you drink, you’re giving 10 cents to sustainable energy initiatives, such as…
Review: AriZona Tea Water
Arizona Beverages, the leader in premium ready-to-drink tea beverages in the US has partnered with Nestlé Waters North America Inc., the U.S. leader in bottled water, to create AriZona Tea…
Danisco’s probiotic cultures give relief in allergy study
Paris, 17 July 2009: Danisco and Turku University are behind the first study to demonstrate that dietary supplementation with probiotic cultures may relieve the symptoms of birch pollen allergy. Published…