FOR IMMEDIATE RELEASE
OVAL COFFEE ROASTERS Expands California Distribution Through Partnership with Whisha Specialty Coffee Distributors
NEW YORK, NY — Oval Coffee Roasters announced a new distribution partnership with Whisha Specialty Coffee Distributors, beginning with Whisha’s Northern California and Southern California distribution operations and supporting future nationwide expansion.
The partnership expands Oval Coffee Roasters’ West Coast retail distribution network through a specialty coffee-focused Direct Store Delivery (DSD) partner with established grocery and specialty retail relationships across multiple U.S. markets.
Whisha Specialty Coffee Distributors specializes in craft coffee distribution and merchandising, servicing grocery retail accounts nationwide and partnering with specialty coffee roasters across the industry. Through its DSD model, Whisha provides in-store merchandising, inventory management, freshness support, and category management tailored specifically to specialty coffee programs.
“This partnership is about much more than adding distribution,” said Andrew Itzkowitz, Managing Director and Co-Founder of Oval Coffee Roasters. “Whisha has built a strong specialty coffee platform with a reputation for execution, merchandising, and customer relationships. Starting in Northern and Southern California creates an opportunity to continue building distribution depth in key markets while supporting long-term growth together.”
Whisha currently services grocery and specialty retail accounts including Whole Foods Market, Sprouts Farmers Market, Safeway, Gelson’s, Nugget Markets, Erewhon, Raley’s, H-E-B, Target, and additional regional operators across the country.
Retailers interested in carrying Oval Coffee Roasters can source the brand through Whisha Specialty Coffee Distributors in California markets, with additional market expansion planned as the partnership continues to grow.
Oval Coffee Roasters produces light and light-to-medium roast specialty coffees roasted in New York City, including:
- Bowling Green — Women-Grown Coffee
- The Natural — Natural Process Coffee
- Riverside — Half Caff Coffee
The Company also offers Pour Over Single Serve coffee formats designed for grocery and specialty retail, available in 8-pack tearaway point-of-sale caddies that support both multi-pack and individual single-serve merchandising. The format allows consumers to prepare a craft cup of coffee using only a mug and hot water, making it suitable for travel, camping, hotel rooms, office pantries, and convenience-focused coffee occasions without the need for brewing equipment or instant coffee.
About Oval Coffee Roasters
Oval Coffee Roasters is a New York City-based specialty coffee company focused on approachable light and light-to-medium roast coffees. Roasted in The Bronx, Oval’s portfolio emphasizes consumer-facing concepts including Women-Grown, Natural Process, and Half Caff coffees alongside retail-ready formats developed for grocery and specialty retail.
About Whisha Specialty Coffee Distributors
Founded in 2015 and headquartered in San Francisco, California, Whisha Specialty Coffee Distributors is a specialty coffee-focused DSD and wholesale distribution company servicing grocery and retail accounts across multiple U.S. markets. Whisha partners with specialty coffee roasters to provide merchandising, inventory management, category expertise, and localized coffee assortments designed to support long-term retail success.
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