HOP WTR Embarks on Its Largest Retail Endeavor Yet, Entering Nearly 2,000 Walmart Stores Nationwide

The eagerly anticipated launch will showcase HOP WTR's highly acclaimed Ruby Red Grapefruit 6-pack,  recognized as the Best New Product by BevNet in 2023 and a beloved choice among consumers. Developed in collaboration with Brand Ambassador Dustin Poirier, a champion mixed martial artist, Ruby Red Grapefruit has rapidly gained popularity, solidifying its position as one of the best-selling flavors in HOP WTR’s lineup and underscoring the brand's dedication to consumer-led innovation. In addition to Ruby Red Grapefruit, HOP WTR will have other fan-favorite flavors from their lineup available at select stores. 

With an extensive store list spanning nearly 2,000 locations across 47 states, the brand is poised to make a significant impact on Walmart shelves nationwide. As consumers continue to drink less alcohol, retailers have been looking to meet their needs by making space for more non-alcoholic alternatives. Walmart has been helping to lead the charge by stocking their shelves with better-for-you beverages, like HOP WTR, and giving their customers the option to make healthier choices.

"We're so grateful to partner with Walmart and introduce HOP WTR to their shoppers," said Jordan Bass, Co-Founder and CEO of HOP WTR. “This launch presents a monumental opportunity for us to extend our reach and share our refreshing, hop-infused beverages with even more consumers. We're confident that our fun and flavorful offerings will resonate with Walmart's diverse consumer base and we’re excited to make HOP WTR more accessible to thirsty shoppers across the country."

The timing of the launch coincides with a dynamic shift in consumer preferences towards healthier, functional and non-alcoholic beverage options. With its innovative offerings and commitment to quality, HOP WTR is well-positioned to meet this demand and deliver a Positively Refreshing drinking experience to consumers nationwide.

About HOP WTR

Founded in California in 2020, HOP WTR is more than a healthy alternative to soda, beer, or cocktails; it’s a consciously crafted sparkling hop water that blends bold hops with adaptogens and nootropics, offering Positive Refreshment in a can. Created without alcohol, calories, carbs, sugar, or gluten, each of HOP WTR’s ten delicious flavors is the liquid equivalent of a laugh with close friends, bringing physical and emotional replenishment with every sip. HOP WTR is the choice you can feel great about physically, mentally, and emotionally. Cheers to a life well sipped!