February 17, 2026 (Atlanta, GA) – The world-famous Harlem Globetrotters™ and VOSS today announced a joint partnership establishing the premium water as the organization's hydration brand for the North America leg of the 100 Year Tour. The partnership, which aligns to the organizations' overall health & wellness efforts, focuses on unique social content from the Harlem Globetrotters athletes and the benefits of water throughout the 100 Year Tour, which began in December and is continuing around the world throughout 2026.
"Our partnership with VOSS is aligned around a strong set of shared values; premium quality and health and wellness," said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. "From hydrating our extraordinary athletes to storytelling on social, we look forward to working closely with VOSS to expand our collective reach, amplify our message and celebrate our historic Centennial season."
"For a century, the Harlem Globetrotters have created extraordinary memories for families around the world. VOSS is thrilled to celebrate this milestone tour together, elevating each moment and inspiring fans of all ages to Choose Extraordinary," said Rachel Chambers, SVP Marketing, VOSS Water.
VOSS will be integrated into tour visibility assets including LED signage, scoreboards, and in-arena placements during the U.S. tour. The partnership will have a key pillar around branded content around hydration, lifestyle, and performance. Influencers and celebrities will be invited to key games and have unique experiences. VOSS will supply premium bottled water for team usage throughout the season, including at media sessions, travel, and well beyond the court.
The Globetrotters Centennial season launched in December 2026 and is continuing throughout the world in 2026, visiting over 200 domestic markets and another 125+ internationally. Fans can expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, 100-Year limited edition merchandise, and many other new innovations for the "Ambassadors of Basketball." International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter of 2026.
ABOUT THE WORLD-FAMOUS HARLEM GLOBETROTTERS™ / HERSCHEND ENTERTAINMENT STUDIOS
Now in their Centennial season, the Harlem Globetrotters™ are THE originators of applying sport to deliver goodwill, excitement, showmanship, and athleticism to a global audience every year. Since 1926, with a legacy of elite talent that has included many of the greatest stars of men's and women's basketball from HBCU's to Division I, II, III, NAIA, the NBA, and the WNBA, the Globetrotters are the first team ever inducted into the Naismith Memorial Basketball Hall of Fame. They have utilized their talents to showcase their iconic brand of basketball to tens of millions in over 124 countries and territories across six continents.
Never ones to stop innovating, the award-winning organization, which currently holds an unprecedented 80+ Guinness World Records, the most of any professional sports team, has expanded its media footprint to make their content available to fans new and old on whatever platform they choose, from EMMY nominated broadcast shows, specials, and feature films, to their own FAST channel, as well as reimagining the memorabilia and collectible space through a new partnership with cllct, with uniforms and other special apparel created by legendary designer Jeff Hamilton. Content partners include Hidden Pictures, Vantage Pictures, Aspire TV, and Hearst Media Production Group; commercial partnerships and consumer products include Zara, EQL, IMG, Jerry Leigh, OVO, Shoe Palace, Philcos, and Excel Sports as well as the official ball partner, Spalding and Exxact Sports. Coined by the U.S. State Department in 1951 as Ambassadors of Goodwill, and now serving The Official Ambassadors of Goodwill for the United Nations as well, the team leverages their moniker to drive its Corporate Social Responsibility (CSR) efforts globally around their strategic pillars of Health & Wellness, Education, and Community Empowerment. These efforts have yielded partnerships with the likes of the NBA Retired Players Association, the Naismith Memorial Basketball Hall of Fame, Microsoft, U.S. State Department Sports Diplomacy, United Nations: Food & Agricultural Organization, and Operation Homefront.
About VOSS Water:
Over 25 years ago, VOSS was born in Norway, a country known for fresh air, untouched natural resources, modern elegance, and high standards of quality. VOSS quickly became known and admired for its sleek, beautiful exterior, making it perhaps the most iconic and recognizable water bottle ever. But that beauty on the outside has always reflected the beauty of what is on the inside of every bottle. As VOSS continues to evolve, the highest standard of quality remains unchanged, as well as our commitment to sustainability.
Stay Informed. Stay Competitive.
Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.
Industry Analysis
Context behind the headlines
Data & Reports
Category performance & trends
On-Demand Education
Expert-led video courses