Wild Turkey's New Master's Keep Release, Triumph, Celebrates The Spirit of Kentucky and Evolution of Rye Whiskey

Master’s Keep Triumph, the oldest age-stated rye whiskey ever to be released by Wild Turkey, will be available for US online presale and in-store at select US retailers ahead of Father’s Day

LAWRENCEBURG, KY (May 15, 2024) — Wild Turkey today announced the release of Master’s Keep Triumph, the latest addition to its highly collectible, annual Master’s Keep series. A true celebration of what Kentucky rye whiskey can be, this small batch, 10-year-old rye whiskey is the oldest age-stated rye ever released by Wild Turkey. Crafted by legendary Master Distiller Eddie Russell, Triumph’s extended aging process makes for a sweet honey and warm spiced profile that has reimagined conventional rye, a style of whiskey that Wild Turkey has continued to perfect. A limited quantity of Master’s Keep Triumph will be available for fans in select US markets via online presale in early June, or fans can purchase Triumph in-store at select US retailers ahead of Father’s Day.

Ten years ago, before rye whiskey’s present-day popularity, Eddie Russell hand-selected and laid down what would eventually become Master’s Keep Triumph. Inspired by the affinity that his son, Associate Blender Bruce Russell, has for rye, Eddie began exploring the possibilities offered by the spicy and bold style of whiskey. After a decline in popularity post-prohibition, many distillers pulled the spirit from shelves while Wild Turkey held true to its convictions and continued to produce top-quality rye with mainstay products like Wild Turkey 101 Rye. The name Triumph speaks to the contemporary revival of rye whiskey, now recognized for its quality and distinctive profile, and to Wild Turkey’s reverence for all the spirit has to offer.

“The Master’s Keep series continues to be a display of our creativity and quality at Wild Turkey. We’ve always seen the collection as a vehicle to tell stories that celebrate our heritage and who we are as a distillery,” says Wild Turkey's Master Distiller Eddie Russell. “This particular release was inspired by Bruce’s fondness for rye and is a nod to his influence on my work. Triumph is a rye you’ll be proud to serve neat and is a testament to the tenacity of the spirit.”

The Master’s Keep series first started in 2015 as a way for Master Distiller Eddie Russell to showcase his unique approach to making bourbon. Triumph is the second rye whiskey to be released within the series, following Master’s Keep Cornerstone in 2019. Building upon the high standard set by Cornerstone and fan favorites Wild Turkey 101 Rye and Rare Breed Rye, Triumph serves as an evolution of the distillery’s rye craftsmanship while proudly donning the oldest age statement ever for a Wild Turkey rye.

Master’s Keep Triumph’s extended maturation helped to develop a complex and bold flavor profile that’s consistent with the high quality that fans have come to expect from the Master’s Keep collection. The 104-proof expression features sweet honey and clove notes that transition to dark chocolate, dates and spice with a rich mocha-coffee and black pepper finish. While conventional ryes are enjoyed by many in cocktails, Master’s Keep Triumph gives reason to enjoy rye on the rocks or neat.

Master’s Keep Triumph will be available in limited quantities via US online presale beginning in early June. Fans can sign up for the Wild Turkey community newsletter here to learn more about the product and presale availability. The release will also be available in-store at select US retailers, and at the distillery’s newly renovated Visitor’s Center, ahead of Father’s Day. Suggested retail price is $275. Wild Turkey encourages fans to never compromise and enjoy responsibly.

ABOUT WILD TURKEY

The distillery for Wild Turkey Bourbon is in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery.

The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for “some of that Wild Turkey whiskey” and the brand was born.

Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 “alligator” char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com.

ABOUT CAMPARI AMERICA

Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. Campari America has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, Courvoisier® Cognac, Espolón® Tequila, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, , Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®.