Strange Water Serves Up All-Natural New Coconut Water in Time for Summer

Championed by Music Promoters, Strange Water Hits Shelves and Shows in NYC and LA, Including So-Fi Stadium

Offering Premium Coconut Water Options in Original and Sparkling 

In an era where health consciousness and a shift towards natural, functional beverages is at its peak, coconut water is a beloved go-to. Despite its rich mineral content and rehydrating electrolytes, it is often overlooked and unavailable at outdoor events, clubs, and festivals, even as its popularity grows. Enter, Strange Water. 

Strange Water is not just an exceptional all-natural coconut water, it serves up a quirky twist that enhances a multitude of drinking experiences. Founded by Tal Ohana, and backed by his live events company Stranger Than, and NYC powerhouse promoter TCE Presents, Strange Water aims to fill the gap in hydration options at shows and in stores. 

Striking a perfect balance, Strange Water takes drinkers on tropical adventures with its delicious original varietal and one of the only all natural sparkling options in the category. Both are sold in 4-packs at select retail locations and deliver pure coconut rapture that’s weirdly affordable and wonderfully good.

A partnership with one of Zagat’s past “30 Under 30” prestigious winning mixologists, Yael Vengroff, has yielded a slurry of stunning summer cocktails, that are being served up to thousands of concert and showgoers this festival season via tastemaking on-premise accounts. Leveraging Strange Water’s fun sparkling option Vengroff built eccentric recipes like the Lowkey Luau and Carajillo Fizz. 

Through mixed drinks, rehydrating refreshment or mocktails for the growing sober-curious movement, Strange Water is capturing unusual suspects and untapped audiences with transparency and superior quality.  

Ethically sourcing its organic coconuts from the renowned "Coconut Kingdom" of Vietnam's B?n Tre, a region that employs traditional cultivation methods passed down through generations, Strange Water benefits from the region’s agriculture by its nutrient-rich soil and optimal climate conditions that not only enhance the nutritional content of the coconuts, but contribute to the taste producing an all-natural quality and uniquely exceptional flavor.  

Strange Water’s commitment to sourcing from organic sustainable, animal-cruelty free and eco-friendly farms aligns with the growing consumer demand for ethical and environmentally conscious products. The drinks provide a low-calorie and high-electrolyte profile to  health-curious individuals looking for a refreshing recharge. 

This summer, its whimsically designed cans and grab-and-go functionality can be seen across trendy hip health food stores and cafes in NYC and LA. Strange Water will additionally be featured at cutting edge cultural events and venues in Los Angeles and New York, via its backing from Stranger Than and TCE Presents.