Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • Login
  • Account image
    User Icon
  • Subscription:
    Manage Account Sign Out
  • close Subscribe
    Sign In
Become an Insider
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

d9 Designs Inc. Announces Groundbreaking Advancement in Caffeine Technology

info_outline Promoted post by d9 Designs Inc.

Jun. 19, 2024 at 1:02 pm

X LinkedIn Reddit Facebook Email
Report Press Release
d9 Caffeinecaffeinedeura9energy drinkenergy shotdeuterated caffeineinnovationsupplementspreworkoutcosmetics
Non-Alcoholic BeveragesSupplementsSupplier & Service Provider
Listen to this article
: / :
  • image-01

d9-Caffeine offers prolonged and safe stimulant effects

  • d9-Caffeine is an alternative to conventional caffeine for those seeking prolonged effects, lower dosing, or for those with tolerance issues to caffeine’s metabolites
  • d9-Caffeine is the first innovation in the caffeine molecule
  • d9 Designs to present on d9-Caffeine at the International Society of Sports Nutrition (ISSN) Conference being held from June 18-20, 2024

d9 Designs Inc. announces a groundbreaking advancement in caffeine technology: the development of d9-Caffeine. d9 Designs Inc., a consumer products manufacturer focused on commercializing the use of Deura9™ (d9-Caffeine), has achieved Generally Recognized As Safe (GRAS) status for d9-Caffeine as a food ingredient in the United States. d9-Caffeine is a longer-lasting version of caffeine that is enriched with a naturally occurring form of hydrogen known as “deuterium.”

Caffeine is the most widely consumed stimulant in the world with 85% of the U.S. population consuming it on a daily basis [1]. The worldwide market for caffeine-containing products exceeds $300 billion USD/year [2].

“As the first innovation in the caffeine molecule, d9-Caffeine is a once-in-a-generation disruptive technology that has the potential to transform the worldwide caffeinated beverage industry and adjacent markets,” said Bradford C. Sippy, Co-Founder of d9 Designs.

Addressing caffeine’s limitations

While effective, the advantages of caffeine have a brief duration, and excessive consumption can lead to anxiety, jitters, gastrointestinal distress, and other side effects. In many individuals, a tolerance to caffeine may arise, requiring a progressively higher quantity to achieve the same desired effect and leading to excessive consumption of caffeinated beverages. Caffeine is also extremely bitter; therefore, many manufacturers add "bitter blockers" to meet the demand for higher caffeine levels, which results in the addition of unnecessary artificial ingredients that leave an unpleasant aftertaste.

Benefits of d9-Caffeine

  • Rapid and prolonged effects: d9-Caffeine is rapidly absorbed and provides the same stimulatory effects of conventional caffeine, but it lasts 3+ times longer.
  • Less is more: Because d9-Caffeine lasts longer, a lower amount is needed with the potential to reduce excessive consumption of caffeinated beverages.
  • Tolerability: d9-Caffeine reduces the formation of caffeine’s metabolites that may contribute to anxiety, jitters, and other negative effects in certain consumers.
  • Consistency: Unlike conventional caffeine, slow and rapid metabolizers of caffeine handle d9-Caffeine similarly, with rapid metabolizers less likely to build tolerance to it.
  • Better tasting: Because less d9-Caffeine is needed to achieve a prolonged stimulatory effect, fewer if any artificial bitter blockers are needed.
  • Broad application: Because d9-Caffeine has the same physical properties as caffeine, it can replace conventional caffeine in almost any existing application.

“As our next step, we look forward to the first commercial introductions of Deura9™(d9-Caffeine) in both beverage and cosmetics products to demonstrate the potential of this highly differentiated new form of caffeine,” said Sippy.

Studies and GRAS Status

The Generally Recognized As Safe (GRAS) status of d9-Caffeine was based on established scientific procedures following evaluations of the comparative pharmacokinetic, pharmacodynamic, genotoxicity potential, and overall safety and tolerability between d9-Caffeine and conventional caffeine. The full text of the peer-reviewed published studies supporting d9-Caffeine are available here [3] and here [4].

Across all domains of assessment, d9-Caffeine exhibited a similar safety profile as conventional caffeine, while maintaining the same stimulatory effects, but with a prolonged duration of exposure and marked reduction in the downstream metabolites of conventional caffeine. d9-Caffeine was determined by an independent panel of food safety experts to be GRAS under conditions of use such that the total daily consumption of d9-Caffeine from all sources was less than or equal to 90 mg d9-Caffeine/day.

Participation at ISSN 2024

Representatives from d9 Designs will be presenting data on d9-Caffeine at the ISSN Conference in Bonita Springs, FL on June 18-20, 2024. d9 Designs is presenting a plenary session presentation entitled “Introduction to d9-Caffeine: a New Form of Caffeine” on Thursday, June 20th at 2PM.

About d9-Caffeine

Deura9™ (d9-Caffeine) is a deuterium enriched version of caffeine. Structurally identical to caffeine, d9-Caffeine exhibits similar physical properties, stimulatory properties, rate of absorption, and safety properties of conventional caffeine but in humans has a higher Cmax, a markedly longer half-life, and 5-10-fold lower exposure to the primary metabolites (paraxanthine, theobromine, theophylline) of caffeine [3, 4]. d9 Designs holds exclusive rights to Deura9™ (d9-Caffeine) worldwide.

About Deuterium

Deuterium is a naturally occurring, stable, non-toxic isotope of hydrogen, with an additional neutron in its nucleus [5]. Selectively substituting protium (the most prevalent form of hydrogen) with deuterium, or deuteration, is a way to alter a molecule’s metabolic profile while maintaining its core physical and pharmacodynamic characteristics [6]. Deuteration is a commonly used technology in the pharmaceutical industry and other industries, with several FDA approved products based on it [6].

About d9 Designs Inc.

d9 Designs is a consumer products manufacturer focused on commercializing the use of Deura9™(d9-caffeine), a Generally Recognized As Safe (GRAS) food ingredient, in food, beverage, and cosmetic applications. d9 Designs Inc. is a subsidiary of Lennham Pharmaceuticals, Inc.

Deura9™ is a trademark of Lennham Pharmaceuticals, Inc under license to d9 Designs Inc.

d9-Caffeine is protected by US Patents 10,582,716, 10,765,130, 11,547,127, 11,666,073 – and corresponding global applications.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

References

  1. D.C. Mitchell et al. Caffeine intakes in the U.S., Food Chem. Toxicol. (2014)
  2. www[dot]prnewswire[dot]com/news-releases/global-caffeinated-beverage-market-2019-2025-300985581.html
  3. Parente, R.M.; Tarantino, P.M.; Sippy, B.C.; Burdock, G.A. (2022) Pharmacokinetic, pharmacological, and genotoxic evaluation of deuterated caffeine. Food and Chemical Toxicology. 160:112774.
  4. Sherman, M.M.; Tarantino, P.M.; Morrison, D.N.; Lin, C.H.; Parente, R.M.; Sippy, B.C. (2022) A double-blind, randomized, two-part, two-period crossover study to evaluate the pharmacokinetics of caffeine versus d9-Caffeine in healthy subjects. Regulatory Toxicology and Pharmacology. 133:105194.
  5. International Atomic Energy Agency, What is deuterium? February 2023. www[dot]iaea[dot]org/newscenter/news/what-is-deuterium; site visited on June 2, 2024.
  6. Di Martino, Rita Maria Concetta, Brad D. Maxwell, and Tracey Pirali. "Deuterium in drug discovery: progress, opportunities and challenges." Nature Reviews Drug Discovery 22.7 (2023): 562-584.

For More Information:
Learn More

Latest News

Tariffs Force Hard Decisions For Liquor Retailers

Tariffs Force Hard Decisions For Liquor Retailers

Taste Radio: Hemp Bevs Take A Hit. Trip Keeps Calm & Raises $40M.

Taste Radio: Hemp Bevs Take A Hit. Trip Keeps Calm & Raises $40M.

Reviews: We Dive Into Dirty Mountain Dew, While Orange Toucan Flies

Reviews: We Dive Into Dirty Mountain Dew, While Orange Toucan Flies

SPONSORED POST
Sip Elixirs: Driving Growth in the Cannabis Beverage Market

Sip Elixirs: Driving Growth in the Cannabis Beverage Market

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Taproom Operations Manager - Cerebral Brewing

Taproom Operations Manager - Cerebral Brewing

Account Manager - Atlanta (digitally printed cans) - Canworks

Account Manager - Atlanta (digitally printed ca...

Tea Sommelier - Rishi Tea & Botanicals

Tea Sommelier - Rishi Tea & Botanicals

Sales Representative – Retail Accounts (On & Off Premises) - Amnisia Spirits Company

Sales Representative – Retail Accounts (On & Of...

Market Manager - Orange County + Inland Empire / Desert  - Owl's Brew

Market Manager - Orange County + Inland Empire ...

Brewer 1 - Saint Arnold Brewing Comapny

Brewer 1 - Saint Arnold Brewing Comapny

View All Jobs|Post a Job

More News

Kratom Brand Mitra-9 Class Action Dismissed

Kratom Brand Mitra-9 Class Action Dismissed

Manna Beverages Sells Former NorCal Plant to Redwood Beverage

Manna Beverages Sells Former NorCal Plant to Redwood Beverage

Where Do Hemp THC Drinks Go From Here?

Where Do Hemp THC Drinks Go From Here?

Despite Tariffs and Disease, Perricone Farms Thrives Post-Merger

Despite Tariffs and Disease, Perricone Farms Thrives Post-Merger

Beverage Industry Jobs

  • Baking School Manager, Vermont - King Arthur Baking Company - King Arthur Baking Company
  • Regional Sales Director - Mid-Atlantic (OH, KY, WV, VA, PA, MD, DE, DC) - Good Boy Vodka - Good Boy Vodka
  • Regulatory Compliance Manager - Tree House Brewing Company - Tree House Brewing Company
  • Production Manager - Uncle Matt's Organic - Uncle Matt's Organic
  • Accounting Director/Controller - SIMPLi - SIMPLi
  • Territory Sales Manager - Northern New England - Bevovations LLC, d/b/a New England Apple Products - Bevovations LLC, d/b/a New England Apple Products
  • Assistant Cider Maker - Haykin Family Cider - Haykin Family Cider
View All|Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Tariffs Force Hard Decisions For Liquor Retailers
  2. Taste Radio: Hemp Bevs Take A Hit. Trip Keeps Calm & Raises $40M.
  3. Reviews: We Dive Into Dirty Mountain Dew, While Orange Toucan Flies
  4. Kratom Brand Mitra-9 Class Action Dismissed
  5. Manna Beverages Sells Former NorCal Plant to Redwood Beverage
  6. Where Do Hemp THC Drinks Go From Here?
  7. Despite Tariffs and Disease, Perricone Farms Thrives Post-Merger
  1. FIJI Water Announces Alexandre Zigliara as New President
  2. Rosebank Named World's Best Whisky
  3. Best Day Brewing and Protect Our Winters Release Limited-Edition Dark Diamond Lager
  4. Fierce Fruit Launches Line of 100% Natural Freeze-Dried Fruit Powders & Pieces
  5. Monster Energy to Host Epic Call of Duty: Black Ops 7 Launch Party
  6. Luigi Bosca Named 2025 New World Winery of the Year by Wine Enthusiast
  7. Seedlip Founder Launches £2M Crowdfunding Campaign
  1. Tariffs Force Hard Decisions For Liquor Retailers
  2. San Francisco Bar Star Thad Vogler Aims to Disrupt RTDs With New Brand
  3. Banking on Mexican-Inspired Flavors, Brown-Forman Expands New Mix in The US
  4. Diageo Names Consumer Industry Veteran as New CEO
  5. Spirits: New RTDs From Yoju, Big Sipz, Tip Top and More
  6. Alcohol Industry Trade Groups Back Ban on Intoxicating Hemp Beverages
  7. Cannabis Drinks Could Become Key Alcohol Replacement, Per Report
  1. Report: Rogue Ales & Spirits to Cease Operations, Shutter Pubs
  2. Press Clips: Gen Z Craving ‘Product Customization;’ Creature Comforts LA Closes; Great Lakes Heads to Florida
  3. The Lonely Generation: Gen Z is Craving Connection & Beer Can be the Conduit
  4. Restaurateur to Acquire 10 Iron Hill Locations; Remaining 9 Set for Auction
  5. Thad Vogler Launches Waste Vodka Sodas Made From Upcycled Ingredients 
  6. Upslope Brewing to Join Wilding Brands’ Expanding Colorado Platform
  7. Hemp Ban Goes Through: What’s Next for THC Drinks?
View All|Submit News

Promoted PR Posts

KAGED Ignites Category Innovation with Pre-Workout MAX, the First Absorption-Driven, Tingle-Free Pre-Workout with Creatine

KAGED Ignites Category Innovation with Pre-Workout MAX, the First Absorption-Driven, Tingle-Free Pre-Workout with Creatine

Blossom Espresso Martini Named Highest-Rated Espresso Martini in America at 2025 USA Spirits Ratings

Blossom Espresso Martini Named Highest-Rated Espresso Martini in America at 2025 USA Spirits Ratings

AccountTouch Releases AI Insights: The New Way to Sell in Beverage-Alcohol

AccountTouch Releases AI Insights: The New Way to Sell in Beverage-Alcohol

BLK MGK Espresso Hemp Spirit: An Authentic Beverage Elixir

BLK MGK Espresso Hemp Spirit: An Authentic Beverage Elixir

Tailgate Spirits Releases Blue Lot Barrel Proof, a 6-Year, Single Barrel Bourbon at Full Cask Strength

Tailgate Spirits Releases Blue Lot Barrel Proof, a 6-Year, Single Barrel Bourbon at Full Cask Strength

Dosi Dosi to Launch Greek Canned Cocktail in California

Dosi Dosi to Launch Greek Canned Cocktail in California

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙