Aiya Matcha Expands Its Product Line to Whole Foods Market

Aiya America, Inc. (Aiya Matcha), family-owned pioneer of premium Japanese Matcha, recently announced its nationwide distribution expansion to select Whole Foods Market stores. The renowned natural foods chain now carries five Aiya Matcha products including Organic Ceremonial Grade Matcha, Organic Culinary Grade Matcha, Matcha To Go, Sweetened Matcha To Go and Sweetened Roasted Matcha To Go.

Aiya Matcha is committed to providing quality Matcha products. Whether a culinary aficionado igniting creativity in the kitchen or a seeker of solace amid chaotic daily routines, Aiya Matcha’s Whole Foods Market lineup offers a product to suit every palate and purpose.

• Organic Ceremonial Grade Matcha: Immerse yourself in the timeless tradition of Matcha with Aiya’s meticulously crafted blend of spring harvest tea leaves, marrying natural sweetness with earthy undertones for an authentic experience.
• Organic Culinary Grade Matcha: Elevate your culinary creations with Aiya’s specially blended Matcha, boasting a robust tea flavor that shines through in every recipe, from beverages to baked goods.
• Matcha To Go: Crafted for on-the-go enjoyment of Ceremonial Matcha, ensuring your zen moment is just a sip away, no matter where you roam!
• Sweetened Matcha To Go: Indulge in the sweet harmony of antioxidant-rich Japanese Matcha and cane sugar, perfectly packaged for a latte at your convenience.
• Sweetened Roasted Matcha To Go: Embark on a unique, flavorful journey with Aiya’s newest product, carefully crafted and delicately roasted to capture a rich aroma and tantalize your taste buds.

"Our nationwide launch into Whole Foods Market marks a significant milestone for Aiya Matcha as we continue our mission to make premium Matcha accessible to all," says Fumi Sugita, President of Aiya Matcha. "We are particularly excited to introduce our Sweetened Roasted Matcha To Go to Whole Foods Market customers, offering a new way to enjoy Matcha."

Introduced just last year, Sweetened Roasted Matcha To Go is crafted from Matcha green tea slowly roasted to perfection. Compared with the smooth, earthy flavor of traditional Matcha, roasted Matcha has a robust flavor and smoky aroma, rounded off with a chocolatey finish. This isn't your typical Matcha – it's a unique twist on a familiar flavor, unlike anything you’ve tried before. Simply mix one stick pack with your preferred dairy or non-dairy milk, sip, and seize the day! Sweetened Roasted Matcha To Go is available exclusively at Whole Foods Market stores through July 5 and directly to your doorstep via aiya-america.com and Amazon.com. 

Aiya Matcha is available now in select Whole Foods Market stores nationwide. For more information, visit aiya-america.com.