Introducing Bitte: A Refreshing Fusion of German Herbalism and Alcohol Alternatives

Saratoga Springs, NY - Drawing inspiration from centuries-old German herbal traditions and the growing trend of sober-curious lifestyles, Bitte offers a refreshing alternative to traditional soda with its original and aromatic blend. Blended and canned in Saratoga Springs, New York, Bitte's flagship Tangelo-Ginger tantalizes taste buds with a sparkling fusion of ginger and dandelion roots, complemented by warming spices and zesty citrus tangelo. Each ingredient promotes digestive harmony for greater wellbeing and a revitalizing, sensory experience. A MINDFUL APPROACH TO BEVERAGE CONSUMPTION Co-founded in 2018 by Beitressa Mandelbaum and Melanie Bang, Bitte epitomizes innovative mixology, blending botanical bitters and plant extracts. With its name derived from the German word for 'please,' Bitte embodies a courteous invitation to a healthier lifestyle, disrupting norms with a more mindful beverage approach amid alcohol and sugar-laden options. As consumers prioritize nourishing body and spirit, Bitte emerges as a force paving the way for unique blends and flavors. INSPIRED TYPOGRAPHY AND ARTISTIC ROOTS Created by graphic designer and calligrapher Melanie Bang, the Bitte logo pays homage to dramatic Gothic blackletter and elegant German Art Nouveau motifs. The ornate lines capture the alchemy behind the tasting notes. This bold aesthetic resonates with diverse musical genres like punk, metal, and rock, embodying the experimental spirit of the 1960s Fluxus art movement. Fluxus member Yoko Ono's "Grapefruit" book inspired Bitte's ASMR multi-sensory approach.