amaí Unveils Sparkling Hibiscus Water, Redefining Wellness One Sip at a Time

New York, NY

In the heart of Manhattan, a revolution in hydration is bubbling up. amaí, a visionary beverage company, has launched the world's latest beverage innovation: Sparkling Hibiscus Flower Water. This fusion of traditional wellness and contemporary-style soda is set to capture the taste buds and health aspirations of urban dwellers.

Crafted from the finest organic hibiscus flowers, known for their vibrant magenta hue and profound health benefits, amaí’s new offering arrives just as consumers are increasingly seeking beverages that do more than quench thirst—they elevate the moment. Packed with antioxidants to combat oxidative stress and thereby enhance immune function, amaí’s Sparkling Hibiscus Flower Water offers a guilt-free way to stay hydrated and keep peckishness at bay.

Hibiscus has been celebrated for centuries across various cultures for its weight loss and health-boosting properties. From ancient Egyptian herbal remedies to traditional Caribbean medicine, this power flower has been used to maintain a healthy weight, support heart health, reduce blood pressure, and improve digestion. amaí’s Sparkling Hibiscus Flower Water is a modern-day homage to this ancient ruby red elixir.

“Like many women, I once struggled with overthinking my food choices. Discovering hibiscus was transformative for me, curbing my cravings, tasting delicious, and offering profound health benefits all at the same time. An old Mexican healer called Amalia once explained to me that hibiscus is physically and spiritually good for the heart. And it happens to be backed up by science, as drinking Hibiscus can prevent heart disease. So at amaí we are all about having a healthy heart, and that's where our name comes from—the Latin root ‘amor’—love, and also the healer's name ‘Amalia’. My mission with amaí is to make staying healthy and in shape easier and more pleasurable. Yeah, sure, we could only ever drink water all day, but do we want to? By providing better alternatives, ones that heal, not harm us, but ones that equally have that indulgent aspect, we can have a healthier and happier collective future,” says Coco Huemer, the dynamic founder behind the brand.

This chic and modern beverage, featuring all natural and organic ingredients, is not just a nod to health but a tribute to sustainability. As New York City becomes the backdrop for this trendy hydration option, amaí is poised to expand its reach from local to other major urban centers nationwide, including Los Angeles and Miami. With a big thirst to quench, amaí aims to be even larger than these epic city centers to become the first choice of consumers over the sugar-laden beverages of the past. 

About amaí:

Based in NYC, Amaí is not just a beverage company; it’s a pioneer in healthy living. By marrying the rich, natural benefits of botanicals, we blend the art of healthy living with the pleasure of savoring a great beverage. Our products are a testament to our belief that nature can heal you, and that what you drink should benefit your body and delight your senses all the while. With a focus on consumers who are wellness-focused, mindful, taste-aware, and informed, and yet are still pleasure seekers, amaí offers functional hydration without empty calories, cheap sugar thrills, or off-putting aftertastes.

Now available at drinkamai DOT com and soon in select retail locations (including Citarella Markets and Erewhon) , amaí’s latest products promise to be a staple for those who value health and flavor in their daily lives.