Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • Login
  • Account image
    User Icon
  • Subscription:
    Manage Account Sign Out
  • close Subscribe
    Sign In
Become an Insider
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Cheribundi Announces New Collective of Team USA Athletes as Brand Partners

info_outline PRESS RELEASE posted by Cheribundi

Jul. 25, 2024 at 12:20 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages
  • image-01

Five Team USA Athletes, Headlined by Ryan Murphy, Chase Budinger and Delaney Schnell, 

Join Cheribundi’s Group of Elite Athlete Ambassadors Leading up to the 2024 Olympic Games 

BOULDER, Colo. -- Cheribundi, the leader in natural sports nutrition products built from the power of tart cherries, today announced the addition of five Team USA athletes as new brand partners ahead of the upcoming Paris 2024 Olympics. The elite group includes world-renowned athletes: Ryan Murphy (4x Olympic Gold Medalist/Swimming), Chase Budinger (7-year NBA veteran/Beach Volleyball), Delaney Schnell (2x Olympian & 1x Olympic Silver Medalist/Diving), Keturah Orji (3x Olympian & 10x U.S. Champion/Track & Field), and Courtney Lindsey (NCAA Champion/Track & Field).

The five athletes will serve as ambassadors for Cheribundi during the Paris 2024 Olympics, working to amplify the brand’s ethos of natural nutrition and holistic recovery. Each athlete will leverage their respective social platforms to create original content and engage with their audiences, while also serving as spokespeople for Cheribundi before, during, and after the Olympic Games. As these athletes compete on the world stage in Paris, they will showcase how Cheribundi’s products support their rigorous training and recovery routines, further solidifying the brand’s reputation as a leader in sports nutrition. In addition to the five Olympic athletes, Cheribundi supports 11 U.S. National Teams and the U.S. Olympic Training Center with its products.    

“Cheribundi is excited to support several US National Team athletes with our proven recovery products as they prepare to compete in the upcoming Olympics,” says Dan Sagers, Vice President of Sports and Emerging Channels at Cheribundi. “This specifically selected group of athlete partners will not only bring visibility to Cheribundi’s innovative tart cherry products, but also underscore the importance of natural nutrition in achieving peak performance. By partnering with such accomplished athletes on their journey to Paris, we aim to inspire athletes everywhere to prioritize their health and recovery routines.”

Cheribundi’s focus on the scientifically proven antioxidant power of tart cherries for enhanced recovery and performance has made it a favorite among elite athletes and sports enthusiasts alike. Cheribundi has been fueling the world’s best athletes and teams for 20 years with its products currently used by over 475 professional and collegiate teams, including every collegiate football and men’s basketball National Champion since 2007. 

About Cheribundi

Cheribundi is the leader in natural sports nutrition products, specializing in one of the most effective and functional tools for recovery: natural tart cherry juice. Known to support improved sleep and recovery, tart cherry juice powers Cheribundi's purpose to fuel active individuals' daily progress towards wellness. Formulated through a proprietary filtration process, Cheribundi is consumed by more than 475 professional and collegiate sports teams. Founded in 2004 and headquartered in Boulder, CO, Cheribundi is available at stores nationwide in natural, specialty, conventional, mass and convenience retailers. Shoppers can also purchase Cheribundi directly at Amazon.com or Cheribundi.com. Follow the brand on TikTok, Instagram and Facebook. Cheribundi merged with gut health innovator GoodBelly under the NextFoods, Inc. banner in 2023. 

About NextFoods

NextFoods was founded in 2006 and is the parent company to Cheribundi and GoodBelly, two leaders in the functional food and beverage category. NextFoods is the next generation of whole-body health, offering products that enhance recovery, improve sleep and support gut health. Headquartered in Boulder, CO and backed by majority investor Emil Capital Partners, NextFoods is committed to products backed by science that harness the power of whole-foods based nutrition. Its portfolio of products is sold nationwide at every major retail touchpoint: 20,000+ stores, Amazon, direct to consumer (DTC) and 475+ collegiate and professional sports teams.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Squeezing All They Can: Juice Companies Search For Efficiency And Growth

Squeezing All They Can: Juice Companies Search For Efficiency And Growth

Taste Radio: Can A ‘Girl’ Revitalize An Industry? She’s On Her Way.

Taste Radio: Can A ‘Girl’ Revitalize An Industry? She’s On Her Way.

InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort

InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort

SPONSORED POST
The Agency Fueling Explosive Amazon Growth for Beverage & CPG Brands

The Agency Fueling Explosive Amazon Growth for Beverage & CPG Brands

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Head Brewer  - Melvin Brewing

Head Brewer - Melvin Brewing

Packaging Manager - Stormalong Cider

Packaging Manager - Stormalong Cider

Field Sales Representative, New Jersey - Collective Arts

Field Sales Representative, New Jersey - Collec...

Director of Distribution and Operations - Elite Brands of Colorado

Director of Distribution and Operations - Elite...

DFW Brewery Representative  - Saint Arnold Brewing Company

DFW Brewery Representative - Saint Arnold Brew...

Regional Sales Representative - New Jersey - New Trail Brewing Co.

Regional Sales Representative - New Jersey - Ne...

View All Jobs|Post a Job

More News

1868 Hard Cider Leans into ‘Newstalgia’ to Bring Young LDAs Back to Martinelli’s

1868 Hard Cider Leans into ‘Newstalgia’ to Bring Young LDAs Back to Martinelli’s

Tractor Beverage Partners With AEG For ‘Exclusive Rights’ At US Venues

Tractor Beverage Partners With AEG For ‘Exclusive Rights’ At US Venues

Inside Springdale Ventures’ Playbook: How The Firm Backs CPG Disruptors

Inside Springdale Ventures’ Playbook: How The Firm Backs CPG Disruptors

Hoist Hydration Appoints Hallie Lorber as CEO

Hoist Hydration Appoints Hallie Lorber as CEO

Beverage Industry Jobs

  • Sales Representative – Retail Accounts (On & Off Premises) - Amnisia Spirits Company - Amnisia Spirits Company
  • Field Sales Representative - Eclipse Foods Co - Eclipse Foods Co
  • Production Team Member - Bayou City Hemp Company / 8th Wonder Brewery - Bayou City Hemp Company / 8th Wonder Brewery
  • Cost Accountant - Pressed Juicery - Pressed Juicery
  • Brewer - Level 2 - Melvin - Melvin
  • Territory Sales Manager - Zonafide Beverages - Zonafide Beverages
  • Territory Sales Manager- Dallas - BVRG - BVRG
View All|Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Squeezing All They Can: Juice Companies Search For Efficiency And Growth
  2. Taste Radio: Can A ‘Girl’ Revitalize An Industry? She’s On Her Way.
  3. InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort
  4. 1868 Hard Cider Leans into ‘Newstalgia’ to Bring Young LDAs Back to Martinelli’s
  5. Tractor Beverage Partners With AEG For ‘Exclusive Rights’ At US Venues
  6. Inside Springdale Ventures’ Playbook: How The Firm Backs CPG Disruptors
  7. Hoist Hydration Appoints Hallie Lorber as CEO
  1. Rishi Tea Blends Holiday Tradition and Culinary Craft in Three New Seasonal Sips
  2. Sam Heughan Unveils Distillery In His Hometown of Galloway, Scotland
  3. Wild Common Expands Distribution to California, Georgia, and New Mexico
  4. Actor Nico Tortorella Launches DER, a Kratom-Infused, Non-Alcoholic Brewski That "Hits Different"
  5. Aspen Vodka Celebrates National Vodka Day
  6. Vernon Davis Invests in G.O.A.T. Fuel, Joins Founder Jerry Rice in Championing Health-Forward Sports Energy Brand
  7. Jungle: Hydration Beyond Water. Understanding the Importance of Electrolytes for the Body’s Balance
  1. InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort
  2. Sazerac Expands RTD Portfolio with New Texas Brands
  3. Spirits Marketing: Campari Taps Sarah Michelle Gellar; Glenfiddich Brings F1 to Grand Central
  4. Spirits RTDs: Growth Cools As On-Premise, Unique Flavors Heat Up
  5. Judge Allows Class-Action Lawsuit Over Sazerac’s Fireball to Proceed
  6. Tito’s Handmade Vodka to Acquire Majority Stake in LALO Tequila
  7. Milwaukee Craft Distillery Central Standard Launches THC-Infused Drinks
  1. Press Clips: Providence Brewing Listed for Sale; Rupee Launches NA Beer Ahead of Diwali
  2. Industry Braces for Government Shutdown
  3. Beer Institute: August Beer Shipments -11.4% as Industry Corrects Surplus Volumes
  4. UFC Champ Michael Chandler Partners With Phorm Energy As A-B Expands Production
  5. 1868 Hard Cider Leans into ‘Newstalgia’ to Bring Young LDAs Back to Martinelli’s
  6. Sazerac Partners with Andrews Distributing on New RTD Brands
  7. Circana Weekly Scans: Bev-Alc Declines Continue, NA Beer Competition Heats Up
View All|Submit News

Promoted PR Posts

New Hand-Crafted Beverage Company, Sacred Squeeze, Brings Farm-to-Bottle Freshness to Los Angeles

New Hand-Crafted Beverage Company, Sacred Squeeze, Brings Farm-to-Bottle Freshness to Los Angeles

MTN WTR Upsizes Its Signature Can and Brings Japan’s “EXTRA STRONG” Sparkling Culture to the U.S.

MTN WTR Upsizes Its Signature Can and Brings Japan’s “EXTRA STRONG” Sparkling Culture to the U.S.

David Dobrik’s Doughbrik’s ‘Wavers’ Pizza-Inspired Snacks to Launch Nationally at IT’SUGAR Stores Across the U.S.

David Dobrik’s Doughbrik’s ‘Wavers’ Pizza-Inspired Snacks to Launch Nationally at IT’SUGAR Stores Across the U.S.

Freight for Founders: LoadUP Disrupts the Way Beverage Brands Move Product

Freight for Founders: LoadUP Disrupts the Way Beverage Brands Move Product

Rupee Beer Debuts First-Of Its Kind Indian Non-Alcoholic Beer

Rupee Beer Debuts First-Of Its Kind Indian Non-Alcoholic Beer

Unbuzzd Wellness Commences Reg D Capital Raise Campaign

Unbuzzd Wellness Commences Reg D Capital Raise Campaign

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙