• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Cheribundi Announces New Collective of Team USA Athletes as Brand Partners

info_outline PRESS RELEASE posted by Cheribundi

Jul. 25, 2024 at 12:20 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages
  • image-01

Five Team USA Athletes, Headlined by Ryan Murphy, Chase Budinger and Delaney Schnell, 

Join Cheribundi’s Group of Elite Athlete Ambassadors Leading up to the 2024 Olympic Games 

BOULDER, Colo. -- Cheribundi, the leader in natural sports nutrition products built from the power of tart cherries, today announced the addition of five Team USA athletes as new brand partners ahead of the upcoming Paris 2024 Olympics. The elite group includes world-renowned athletes: Ryan Murphy (4x Olympic Gold Medalist/Swimming), Chase Budinger (7-year NBA veteran/Beach Volleyball), Delaney Schnell (2x Olympian & 1x Olympic Silver Medalist/Diving), Keturah Orji (3x Olympian & 10x U.S. Champion/Track & Field), and Courtney Lindsey (NCAA Champion/Track & Field).

The five athletes will serve as ambassadors for Cheribundi during the Paris 2024 Olympics, working to amplify the brand’s ethos of natural nutrition and holistic recovery. Each athlete will leverage their respective social platforms to create original content and engage with their audiences, while also serving as spokespeople for Cheribundi before, during, and after the Olympic Games. As these athletes compete on the world stage in Paris, they will showcase how Cheribundi’s products support their rigorous training and recovery routines, further solidifying the brand’s reputation as a leader in sports nutrition. In addition to the five Olympic athletes, Cheribundi supports 11 U.S. National Teams and the U.S. Olympic Training Center with its products.    

“Cheribundi is excited to support several US National Team athletes with our proven recovery products as they prepare to compete in the upcoming Olympics,” says Dan Sagers, Vice President of Sports and Emerging Channels at Cheribundi. “This specifically selected group of athlete partners will not only bring visibility to Cheribundi’s innovative tart cherry products, but also underscore the importance of natural nutrition in achieving peak performance. By partnering with such accomplished athletes on their journey to Paris, we aim to inspire athletes everywhere to prioritize their health and recovery routines.”

Cheribundi’s focus on the scientifically proven antioxidant power of tart cherries for enhanced recovery and performance has made it a favorite among elite athletes and sports enthusiasts alike. Cheribundi has been fueling the world’s best athletes and teams for 20 years with its products currently used by over 475 professional and collegiate teams, including every collegiate football and men’s basketball National Champion since 2007. 

About Cheribundi

Cheribundi is the leader in natural sports nutrition products, specializing in one of the most effective and functional tools for recovery: natural tart cherry juice. Known to support improved sleep and recovery, tart cherry juice powers Cheribundi's purpose to fuel active individuals' daily progress towards wellness. Formulated through a proprietary filtration process, Cheribundi is consumed by more than 475 professional and collegiate sports teams. Founded in 2004 and headquartered in Boulder, CO, Cheribundi is available at stores nationwide in natural, specialty, conventional, mass and convenience retailers. Shoppers can also purchase Cheribundi directly at Amazon.com or Cheribundi.com. Follow the brand on TikTok, Instagram and Facebook. Cheribundi merged with gut health innovator GoodBelly under the NextFoods, Inc. banner in 2023. 

About NextFoods

NextFoods was founded in 2006 and is the parent company to Cheribundi and GoodBelly, two leaders in the functional food and beverage category. NextFoods is the next generation of whole-body health, offering products that enhance recovery, improve sleep and support gut health. Headquartered in Boulder, CO and backed by majority investor Emil Capital Partners, NextFoods is committed to products backed by science that harness the power of whole-foods based nutrition. Its portfolio of products is sold nationwide at every major retail touchpoint: 20,000+ stores, Amazon, direct to consumer (DTC) and 475+ collegiate and professional sports teams.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Non-Alc Beverage Sales Remain “Healthy” In December

Non-Alc Beverage Sales Remain “Healthy” In December

Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.

Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.

How ANA Brands Are Winning Investors and Retailers

How ANA Brands Are Winning Investors and Retailers

SPONSORED POST
Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Owl's Brew Market Manager – NYC - Owl's Brew

Owl's Brew Market Manager – NYC - Owl's Brew

Area Sales Manager - Columbus, OH - Good Boy Vodka

Area Sales Manager - Columbus, OH - Good Boy Vodka

Head Brewer - Maplewood Brewing Company

Head Brewer - Maplewood Brewing Company

Brewer - Urban Roots Brewing

Brewer - Urban Roots Brewing

Regional Sales Director - Mid-Atlantic (OH, KY, WV, VA, PA, MD, DE, DC) - Good Boy Vodka

Regional Sales Director - Mid-Atlantic (OH, KY,...

2nd Shift Brewer - The Nations Brewing Co.

2nd Shift Brewer - The Nations Brewing Co.

View All Jobs|Post a Job

More News

The Top Ten Most Read Spirits Stories of 2025

The Top Ten Most Read Spirits Stories of 2025

Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink

Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink

Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025

Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025

Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch

Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Director - Resident Culture Brewing - Resident Culture Brewing
  • Production Brewer - Great Southern Beverages - Great Southern Beverages
  • Director of Packaging - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Montucky Cold Snacks Market Activation Manager - Strategic Group - Strategic Group
  • Director of Brewing Operations - Aloha Beer Co. - Aloha Beer Co.
  • Area Sales Manager - MA/RI - Good Boy Vodka - Good Boy Vodka
  • Area Sales Manager - San Diego County, CA - Good Boy Vodka - Good Boy Vodka
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Non-Alc Beverage Sales Remain “Healthy” In December
  2. Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.
  3. How ANA Brands Are Winning Investors and Retailers
  4. The Top Ten Most Read Spirits Stories of 2025
  5. Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink
  6. Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025
  7. Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch
  1. No Cap! Soda Pop Expands Retail Footprint with Walmart Partnership, Rolling Out Licensed SKUs Across West Coast Stores
  2. NOCK Tequila and Mezcal Expands to Four Major U.S. Markets Following 2025 International Gold Medal Wins
  3. Elixir Kombucha Launches Chain-Wide at Earth Fare
  4. Mother Road Brewing Company Introduces Off Road Non-Alcoholic Pale Ale for Dry January
  5. NUDL: Get Your Brain Right
  6. Why Athletes Are Starting the Year Strong with Pickle Juice
  7. What VCs Are Really Looking for in a Prebiotic Soda Brand—Beyond the Hype
  1. The Top Ten Most Read Spirits Stories of 2025
  2. Stateside Aims to Spark Spiked Sports Drink Trend
  3. Non-Alc Pioneer Spirited Away Acquired By Denizen Rum Founder as Category Matures
  4. ​Clean Alcohol Collective Launches to Push Bev-Alc Transparency
  5. What’s Next for Adult Non-Alc: Bigger Flavors, Tougher Retail, Broader Occasions
  6. BevNET Announces 2025 Spirits Award Winners
  7. Spirits Marketing: WhistlePig Hits Kentucky, Martha and Snoop Are Back
  1. Cider Tops December 2025 BPI, Contraction Continues Across Beer
  2. Brewbound Live: Highland Brewing’s Leah Wong Ashburn on Finding Purpose Under Pressure
  3. Circana Weekly Scans: ‘The Grinch Stole the Green’
  4. The Top Legal Sagas in Bev-Alc of 2025
  5. The Top 10 Most Read Spirits Stories of 2025
  6. Brewbound Live: Nick Firestone on SKU Rationalization, Returning to the Family Business and 805’s Next Phase
  7. BevNET Live: Hemp Brand Leaders Talk Battle Plans for 2026
View All|Submit News

Promoted PR Posts

Go Brewing Signs Partnership as Exclusive Non-Alcoholic Beer Sponsor of HYROX, the Fastest-Growing Sport in the U.S.

Go Brewing Signs Partnership as Exclusive Non-Alcoholic Beer Sponsor of HYROX, the Fastest-Growing Sport in the U.S.

KAGED Ignites Category Innovation with Pre-Workout MAX, the First Absorption-Driven, Tingle-Free Pre-Workout with Creatine

KAGED Ignites Category Innovation with Pre-Workout MAX, the First Absorption-Driven, Tingle-Free Pre-Workout with Creatine

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

First Key Consulting Announces New CEO Kelly Heyworth

First Key Consulting Announces New CEO Kelly Heyworth

Go Brewing Joins the Roster of Non-Alcoholic Beers Featuring Celebrities

Go Brewing Joins the Roster of Non-Alcoholic Beers Featuring Celebrities

Heritage Global Partners to Auction Brewing and Restaurant Equipment from 9 Iron Hill Sites Under Bankruptcy Order

Heritage Global Partners to Auction Brewing and Restaurant Equipment from 9 Iron Hill Sites Under Bankruptcy Order

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙