Better Rhodes to Acquire Seir Hill

Better Rhodes is proud to announce its plans to acquire Seir Hill, a leading producer of adult non-alcoholic (NA) spirits and ‘ready-to-drink’ (RTD) beverages. Brian Miller, Seir Hill Founder, is a pioneer in the nascent NA spirits business, creating award-winning rum, whiskey, and tequila while innovating the expansion into dark spirit-backed RTD options.

Adding Seir Hill to the Better Rhodes family of premium lo-and no-alcohol beverages, alongside Wander + Found wines and Sir James RTDs, with more brand launches planned, highlights the potential of this category.