The Finnish Long Drink Announces Proud Sponsorship of Michigan Athletics

The Finnish Long Drink Announces Proud Sponsorship of Michigan Athletics

As The First Ready to Drink Canned Cocktail Sponsor of Michigan Athletics, Long Drink Continues to Cement its Place as One of the Fastest-Growing Spirits Brands in the World  

New York, NY [September 16, 2024]. Award winning The Finnish Long Drink, rooted in Finland's legendary long drinks tradition announces that Long Drink has been named a Proud Ready to Drink (RTD) Canned Cocktail Sponsor of Michigan Athletics. As the Proud RTD Sponsor, Long Drink will be among the alcoholic beverages served throughout several Michigan Athletics venues, including Michigan Stadium, Crisler Center, and Yost Ice Arena, allowing fans 21 and older to enjoy a refreshing Long Drink while taking in the action.

“With sports being deeply entrenched in the origin story of long drinks, which first gained international recognition at the 1952 Summer Games in Helsinki, The Finnish Long Drink company is pleased to sponsor Michigan Athletics to support their best-in-class athletic department and celebrated football, basketball and hockey programs.,” says Evan Burns, co-founder and CEO, The Finnish Long Drink. 

Available for sale in 46 states and having recently launched in Canada, The Finnish Long Drink has grown exponentially since its launch with Finn co-founders Ere Manner, Sakari Manninen, and Mikael Taipale, along with American entrepreneur Evan Burns. Long Drink is backed by actor Miles Teller, Kygo, The Palm Tree Crew, professional golfers Rickie Fowler and Justin Thomas, and most recently Jay-Z's Marcy Venture Partners. 

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About The Finnish Long DrinkThe long drink is a top selling category of alcohol in Finland – a legend that is now available in America. The roots of long drinks go back to the 1952 Summer Games in Helsinki, when the country of only 4 million people was still recovering from World War II. Concerned about how to serve drinks quickly enough to all the visitors, the government commissioned the creation of a revolutionary new liquor drink that was both delicious and fast to serve – and so the first long drinks were born. Now this legend has finally been brought to America by the next generation of Finns who want the world to experience the refreshing and unique Finnish Long Drink.