New York Giants Star Kayvon Thibodeaux Makes Investment in Sports Energy Drink, G.O.A.T. Fuel

NEW YORK – Sept. 26, 2024 – Today, G.O.A.T. Fuel has announced that New York Giants outside linebacker, Kayvon Thibodeaux, has joined the G.O.A.T. Fuel team as a brand investor and ambassador. This news follows the brand’s announcement unveiled earlier this month of fellow NFL stars Breece Hall (New York Jets), Will Anderson Jr. (Houston Texans), and Terrion Arnold (Detroit Lions) joining the brand as G.O.A.T. Fuel’s newest lineup of brand ambassadors. 

“Bringing Kayvon on as an investor is a continuation of our brand's commitment to offering investment opportunities to young athletes,” said Co-Founder and Pro Football Hall of Famer, Jerry Rice. “Kayvon exhibits a desire to be the best both on and off the field which aligns with our core values here at G.O.A.T. Fuel and is going to help us reach new heights along with our NFL brand ambassadors.” 

The move marks a pivotal moment for G.O.A.T. Fuel as it continues to not only expand its roster of athlete ambassadors but forge new pathways for professional athletes to grow their economic autonomy beyond sports. The dual ambassador and investor nature of today’s deal challenges the industry’s status quo of one-dimensional representation deals. Thibodeaux’s investment also underscores G.O.A.T. Fuel’s goals to expand its athletic investor pool in the coming years and become a leading entity supporting players looking to diversify their entrepreneurial portfolios. 

“I am honored to join the G.O.A.T. Fuel family as an investor,” said Kayvon Thibodeaux, New York Giants OLB. “Jerry’s incredible legacy and Jaqui’s sharp entrepreneurial mind have shaped the success of their business and were standout qualities that inspired me to invest in the brand.” 

G.O.A.T. Fuel has raised $12 million total in funding since its founding. Thibodeaux’s investment falls on the heels of support from additional power player investors like former San Francisco 49ers owner, Eddie DeBartolo Jr. and serial entrepreneur and owner of the Minnesota Timberwolves, Marc Lore. 

G.O.A.T. Fuel recently debuted as the first official energy drink of the Chicago Sky (WNBA) following the brand’s former title as the first official energy drink of the Los Angeles Lakers (NBA) in 2019. G.O.A.T. Fuel is a high-performance, premium sports energy drink created to drive and inspire every human to become the greatest version of themselves. G.O.A.T. Fuel ("greatest of all time") was created by pro Football Hall of Famer Jerry Rice and his family, including co-founder and CEO, Jaqui Rice Gold and co-founder and Chief Brand Officer Trevion Gold. The beverage and lifestyle brand focused on bringing health-forward, innovative products and a G.O.A.T. mindset that the term G.O.A.T. should not be reserved only for athletes, but anyone striving to be great. 

G.O.A.T. Fuel is known for its key ingredient: cordyceps mushrooms, which provide a smooth, natural energy boost that may help combat fatigue and provide important health benefits. These mushrooms have been used in traditional Chinese medicine for centuries and consumed by goats in the Himalayas. 

For more information on G.O.A.T. Fuel,  @goatfuel on Instagram and @goatfuel on Facebook.  

High-resolution images can be found here. 

ABOUT G.O.A.T. FUEL 

G.O.A.T. Fuel ® ("greatest of all time") was created by NFL Hall of Famer Jerry Rice, his daughter Jaqui Rice Gold and Trevion Gold. It is a lifestyle brand focused on bringing health-forward products and a G.O.A.T. mindset to consumers. We believe the term G.O.A.T. shouldn't be reserved just for athletes, but anyone striving to be great. Our energy drink has a proprietary blend of cordyceps mushrooms, 200 mg of natural caffeine, green tea with EGCG, ginger, amino acids and 10 essential vitamins.