Novo Fogo Launches Nationwide “Cocktails on the BREAD Tour”

SEATTLE, Wash. (September 25, 2024) — Beginning this month and throughout Fall 2024, Novo Fogo, a Brazilian cachaça producer, is excited to announce a tour of cocktail events around the United States featuring celebrity bartenders from the Netflix show Drink Masters. Part Brazilian agricultural company, part classic cocktail, and part jungle disco, a Novo Fogo party is an inclusive space where cocktail drinkers and alcohol-free imbibers alike can revel on the dance floor and feel the Brazilian spirit. This fall, they’re taking the show on the road at high-end bars and restaurants in 12 cities that coincide with the headline tour of dance music superstars and Novo Fogo co-owners, SOFI TUKKER. These pre- and post-concert events seek to bring together SOFI TUKKER fans, known as the Freak Fam, over a shared love of music, elevated cocktails and mocktails, and the spirit of Brazil.  

The full SOFI TUKKER “BREAD” North American tour will reach 24 cities, where the Grammy-nominated artists will perform songs from their third album, BREAD (an acronym for Be Really Energetic And Dance), which debuted in late August 2024. For SOFI TUKKER’s headline tour, the band has contributed $1 of every ticket sold to The Un-Endangered Forest™, Novo Fogo’s reforestation project to save 50 rare Brazilian trees from extinction. In addition, $1 from each cocktail sold at the pre- and post-concert events will be donated to the project. This combination of Novo Fogo Brazilian drinks, SOFI TUKKER music, and rainforest conservation reflects the shared values that connected Novo Fogo and SOFI TUKKER in the first place. 

“We have a lot in common with Novo Fogo—we share a core love of Brazil, fun, and environmentalism,” said the music duo. “This partnership works because Novo Fogo is so much more than cachaça and spirits; they promote a balanced lifestyle and are a powerful rainforest preservation steward, and we’re enthusiastic participants in the reforestation project The Un-Endangered Forest. When you drink Novo Fogo’s cachaça and mate teas, you’re also helping to restore threatened tree species in the Brazilian rainforest!”

To provide world-class Brazilian drinks at these parties, Novo Fogo has partnered with celebrity bartenders from the Netflix series, Drink Masters, who create and execute an extraordinary menu of innovative cocktails, both cachaça-based and alcohol-free.

Netflix Drink Masters on Tour 

• Meredith Barry is an award-winning bartender focusing on inclusive spaces. She/They own the St. Louis bar Platypus, recently named “Best Under the Radar Bar,” by Liquor.com and New Society, named “The Best New Bar,” by Feast Magazine.

• Kapri Robinson, a bartender, educator, and event organizer. She is the president and founder of Chocolate City’s Best, an organization geared toward connecting Black and Brown bar industry members to community and career growth opportunities. Perennially nominated as one of the country’s best bartenders, Kapri was named the prestigious “Bartender of the Year” in 2023 by Liquor.com and in 2024 by Tales of the Cocktail. 

• Suzu is based in the Bay Area and spent much of childhood and teenage years in Tokyo, working in his grandparents’ restaurants and has since developed an illustrious career at some of San Francisco's most iconic cocktail bars, including 15 Romolo, Benjamin Cooper, and Wildhawk. After years of hosting his cocktail pop-up, Kagano, around California, Suzu is currently taking it on a 9-month North America tour before opening a bar in New York City in 2026. 

• Kate Gerwin, a Drink Masters finalist, is well-known for being the first American woman to win the Bols “Around the World Bartending Championship,” in 2014, Drinks International’s “Top 100 Most Influential Figures in the World,” and for being inducted into the Tales of the Cocktail Hall of Fame. But it is Happy Accidents, her bar and distillery in Albuquerque, New Mexico, that Kate is most passionate about. Happy Accidents was awarded “Best New American Cocktail Bar” by both Tales of the Cocktail and Liquor.com, and took home this year’s “Bar of the Year” award at the Bar & Restaurant Expo. As an industry mentor, Kate’s proudest moment was winning the “Best U.S. Bar Team” award at the 2024 Spirited Awards.

Whether you’re a freak for SOFI TUKKER music, Brazilian drinks, or both, Novo Fogo’s “Cocktails on the BREAD Tour” invites you to join the Drink Masters when they visit your city. The full schedule is listed below and can be found at novofogo.com/tour.

• Thurs. Sept. 26 | Brooklyn, NY | LilliStar
• Sat. Oct. 5 | Washington DC | Trouble Bird
• Fri. Oct. 18 | Minneapolis, MN | Flora Room
• Sat. Oct. 19 | Chicago, IL | Whiskey Girl Tavern
• Tues. Oct. 22 | Kansas City, MO | Chartreuse Saloon
• Wed. Oct. 23 | Denver, CO I Yacht Club
• Tues. Oct. 29 | Portland, OR | Teardrop Lounge
• Wed. Oct. 30 | Seattle, WA I Rhein Haus
• Sat. Nov. 2 | Los Angeles, CA | High Tide
• Sun. Nov. 3 | San Diego, CA | TBA
• Fri. Nov. 8 | San Francisco, CA | Cavaña

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ABOUT NOVO FOGO

A passionate advocate for sustainable practices in the spirits industry, Novo Fogo is a carbon-negative company that produces USDA-certified 100% organic cachaças at its zero-waste distillery in the heart of Brazil’s Atlantic Rainforest. Its production methods prioritize human and environmental sustainability; the company is proud of its all-female distiller team and its legacy reforestation project, The Un-Endangered Forest™, which seeks to restore 47 species of threatened native trees. Extending this ethos to its cocktail audience, Novo Fogo has been a trailblazer for sponsoring health and wellness initiatives for spirit industry members. The company’s product line intersects traditional Brazilian culture with modern cocktail trends of healthier drinking, such as RTDs, non-alc and low-alc, low carbs, and low calories. Seeking to build a business that can last 100 years, Novo Fogo has partnered with multi-Grammy-nominated global dance music duo SOFI TUKKER to foster increased awareness towards its brand of conscientious capitalism. Find Your Own Brazilian Zen™ by visiting novofogo.com. 

ABOUT SOFI TUKKER

The GRAMMY-nominated duo composed of Sophie Hawley-Weld and Tucker Halpern has amassed over three billion streams, and Platinum and Gold records on five continents.  Their discography includes the EP’s Soft Animals and Dancing on the People, three studio albums, Treehouse, WET TENNIS and BREAD, and an array of singles released in 2023, all spreading themes of liberation, unity, and self-empowerment.  The band lit up festival stages in 2023 with appearances at Coachella, Governor’s Ball, Lollapalooza and Bonnaroo among others.  Rolling Stone raved about their “explosive, surging finish that left everyone amped,” while  Entertainment Weekly  called them “electrifying.” FLOOD discussed their “free-flowing exchange of ideas, eclectic influences, and unrelenting sonic experimentation” in this cover story. Sharing a mutual love of fashion, SOFI TUKKER launched their own clothing imprint WET TENNIS, and were the face of G-STAR RAW’s colorful denim campaign.   Dedicated activists, they’ve worked with multiple organizations over the years including Planned Parenthood, The Trevor Project, National Alliance on Mental Illness, Natural Resources Defense Council, The Nature Conservancy, the March for Our Lives and the Red Cross, among others. Other recent output from SOFI TUKKER includes their disco-inspired pop/dance collab with The Knocks, "One on One," and "Veneno," with Brazilian artists Mari Merenda and Sophia Ardessore that encapsulates their love of all-things Brazilian. They also were behind inspired remixes of GRAMMY-winning Jon Batiste’s "Worship" from the acclaimed album World Music Radio, and AIMMIA’s debut track “Group Therapy.''  “Jacaré,”  features their trademark, distinctive danceable sound and has racked up over 10M streams.