• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

T-Pain to Appear at NACS Show & Debut ‘Good Game’ Energy Shot

info_outline Promoted post by Nappy Boy Dranks/Thrown LLC

Sep. 25, 2024 at 2:15 pm

X LinkedIn Reddit Facebook Email
Report Press Release
beveragesfunctional beveragesenergy shotNACS Show 2024Retail PartnershipsNootropicsAcostaNACSConvenience
Non-Alcoholic BeveragesSupplements
Listen to this article
  • image-01

T-Pain to Appear Tuesday, October 8, from 3-4:30 p.m. PT at Acosta Group Booth N1862

ROSWELL, Georgia, September 25, 2024 – Nappy Boy Dranks, the new functional beverage company founded by Grammy Award-winning artist, entrepreneur, and CEO T-Pain, is proud to introduce its first product, Good Game by T-Pain, at NACS Show 2024 in Las Vegas. This 2-ounce energy shot, powered by the proprietary T-Mix blend, combines nootropics like Alpha-GPC, L-Theanine, and B-vitamins to boost mental clarity and sharpen focus. It delivers long-lasting energy, designed to work in harmony for crash-free performance. Formulated for gamers, creators, and grinders alike, Good Game offers zero sugar, zero calories, and fast-acting performance benefits, making it the ideal on-the-go solution for consumers seeking sustained energy.

To power its national rollout, Nappy Boy Dranks is partnering with Acosta, an Acosta Group agency, leveraging their expertise in omnichannel retail and distribution. This collaboration will help drive Good Game's distribution and market penetration across North America, utilizing the company’s extensive network and experience in consumer packaged goods.

To celebrate Good Game’s official debut at NACS, T-Pain will host a meet and greet and signing event at Acosta Group’s booth #N1862 from 3-4:30 p.m. PT on Tuesday, October 8. Buyers will have the opportunity to connect with T-Pain, see the product firsthand, and discuss the potential for retail partnerships.

“I’ve always been about pushing boundaries and bringing something new to the table,” said T-Pain, CEO of Nappy Boy Dranks. “With Good Game, we’ve created a drink that not only helps you stay focused but also keeps you feeling good. Whether you’re gaming, grinding at work, or just need that extra push, Good Game has you covered. With Acosta as our partner, we’re confident that Good Game will quickly become a go-to product in the energy shot category.”

“We are excited to work with Nappy Boy Dranks and believe that Good Game by T-Pain will resonate with today’s consumers,” said Scott Swanson, VP Client Development, Acosta.  

Stay tuned for more updates as Nappy Boy Dranks rolls products out nationwide.

About T-Pain

T-Pain has revolutionized pop, hip-hop, and R&B, selling over 50 million singles, and generating billions of streams. With 10 iconic Billboard Hot 100 #1’s, he’s a global music phenomenon. Beyond music, T-Pain is a Twitch sensation, head of his own Nappy Boy Entertainment, Nappy Boy Automotive, Nappy Boy Gaming, and Nappy Boy Dranks. He’s also an actor, podcast host, and expert drift driver. Visit tpain.com for more.

About Thrown, LLC

Thrown, LLC is the beverage company led by Grammy Award-winning artist, entrepreneur, and CEO T-Pain. As the company behind Nappy Boy Dranks, Thrown delivers an innovative line of functional beverages that combine health-conscious ingredients with T-Pain’s unique multicultural influence. Nappy Boy Dranks offers products designed for consumers seeking sustained performance and cognitive support. Visit nappyboydranks.com for more.

For More Information:
Learn More

Latest News

Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink

Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink

Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025

Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025

Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch

Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch

SPONSORED POST
Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Area Sales Manager - Philadelphia, PA - Good Boy Vodka

Area Sales Manager - Philadelphia, PA - Good Bo...

Chief Financial Officer - Pronghorn

Chief Financial Officer - Pronghorn

Taproom Operations Manager - Cerebral Brewing

Taproom Operations Manager - Cerebral Brewing

Sr Director of Operations - Pronghorn

Sr Director of Operations - Pronghorn

Area Sales Manager - Orange County, CA - Good Boy Vodka

Area Sales Manager - Orange County, CA - Good B...

Senior Finance Manager - Tree House Brewing

Senior Finance Manager - Tree House Brewing

View All Jobs|Post a Job

More News

Barebells Doubles Down On Protein Drinks

Barebells Doubles Down On Protein Drinks

Taste Radio: Why Uncertainty Could Be CPG’s Biggest Opportunity In 2026

Taste Radio: Why Uncertainty Could Be CPG’s Biggest Opportunity In 2026

Hemp Brand Leaders Talk Battle Plans for 2026

Hemp Brand Leaders Talk Battle Plans for 2026

How to Navigate and Scale Within Independents Retailer Networks

How to Navigate and Scale Within Independents Retailer Networks

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Director of Brewing Operations - Aloha Beer Co. - Aloha Beer Co.
  • Area Sales Manager - MA/RI - Good Boy Vodka - Good Boy Vodka
  • Area Sales Manager - San Diego County, CA - Good Boy Vodka - Good Boy Vodka
  • Senior Brand Manager - Wilding Brands - Wilding Brands
  • Director of Operations - VISTA HERMOSA PRODUCTS LLC - VISTA HERMOSA PRODUCTS LLC
  • Marketing Manager - Leisure Hydration - Leisure Hydration
  • Brewer - Urban Roots Brewing - Urban Roots Brewing
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink
  2. Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025
  3. Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch
  4. Barebells Doubles Down On Protein Drinks
  5. Taste Radio: Why Uncertainty Could Be CPG’s Biggest Opportunity In 2026
  6. Hemp Brand Leaders Talk Battle Plans for 2026
  7. How to Navigate and Scale Within Independents Retailer Networks
  1. Mother Road Brewing Company Introduces Off Road Non-Alcoholic Pale Ale for Dry January
  2. NUDL: Get Your Brain Right
  3. Why Athletes Are Starting the Year Strong with Pickle Juice
  4. What VCs Are Really Looking for in a Prebiotic Soda Brand—Beyond the Hype
  5. BeGOAT Clean Energy Expands Retail Footprint with Fred Meyer Launch and December Promotional Program
  6. NOCK Tequila and Mezcal Expands to Four Major U.S. Markets Following 2025 International Gold Medal Wins
  7. New Ownership Secures Future of San Antonio's Beloved Alamo Beer Company
  1. Stateside Aims to Spark Spiked Sports Drink Trend
  2. Non-Alc Pioneer Spirited Away Acquired By Denizen Rum Founder as Category Matures
  3. ​Clean Alcohol Collective Launches to Push Bev-Alc Transparency
  4. What’s Next for Adult Non-Alc: Bigger Flavors, Tougher Retail, Broader Occasions
  5. BevNET Announces 2025 Spirits Award Winners
  6. Spirits Marketing: WhistlePig Hits Kentucky, Martha and Snoop Are Back
  7. Anheuser-Busch InBev To Acquire Majority Stake in BeatBox
  1. Brewbound Live: Nick Firestone on SKU Rationalization, Returning to the Family Business and 805’s Next Phase
  2. BevNET Live: Hemp Brand Leaders Talk Battle Plans for 2026
  3. Insider’s Week in Beer: 😲 Jim Beam’s Surprising 2026 Resolution
  4. Where Beer Still Wins – and Where It’s Losing Ground: CGA by NIQ Q4 2025
  5. Press Clips: CGA’s Dry January Preview; Jim Beam to Hit 1 Year Production Pause
  6. Total Wine Name Retail Veteran Ryan Ross Next CEO
  7. Brewbound’s Most Listened to Podcast Episodes of 2025
View All|Submit News

Promoted PR Posts

Go Brewing Joins the Roster of Non-Alcoholic Beers Featuring Celebrities

Go Brewing Joins the Roster of Non-Alcoholic Beers Featuring Celebrities

BUBBL'R Announces a New Flavor in the Forecast: Fruit Punch'r!

BUBBL'R Announces a New Flavor in the Forecast: Fruit Punch'r!

Holiday Vodka, Crafted in Italy, Celebrates Launch in New York City

Holiday Vodka, Crafted in Italy, Celebrates Launch in New York City

Rupee Beer Innovates with First-of-its-Kind Indian Darjeeling Hard Tea

Rupee Beer Innovates with First-of-its-Kind Indian Darjeeling Hard Tea

100 Coconuts Continues National Expansion With 916 New Doors and Breakout Retail Momentum in Q3

100 Coconuts Continues National Expansion With 916 New Doors and Breakout Retail Momentum in Q3

Brause Partners with A Priori to Expand Distribution Across Utah, the Soda Capital of the World

Brause Partners with A Priori to Expand Distribution Across Utah, the Soda Capital of the World

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙