T-Pain to Appear Tuesday, October 8, from 3-4:30 p.m. PT at Acosta Group Booth N1862
ROSWELL, Georgia, September 25, 2024 – Nappy Boy Dranks, the new functional beverage company founded by Grammy Award-winning artist, entrepreneur, and CEO T-Pain, is proud to introduce its first product, Good Game by T-Pain, at NACS Show 2024 in Las Vegas. This 2-ounce energy shot, powered by the proprietary T-Mix blend, combines nootropics like Alpha-GPC, L-Theanine, and B-vitamins to boost mental clarity and sharpen focus. It delivers long-lasting energy, designed to work in harmony for crash-free performance. Formulated for gamers, creators, and grinders alike, Good Game offers zero sugar, zero calories, and fast-acting performance benefits, making it the ideal on-the-go solution for consumers seeking sustained energy.
To power its national rollout, Nappy Boy Dranks is partnering with Acosta, an Acosta Group agency, leveraging their expertise in omnichannel retail and distribution. This collaboration will help drive Good Game's distribution and market penetration across North America, utilizing the company’s extensive network and experience in consumer packaged goods.
To celebrate Good Game’s official debut at NACS, T-Pain will host a meet and greet and signing event at Acosta Group’s booth #N1862 from 3-4:30 p.m. PT on Tuesday, October 8. Buyers will have the opportunity to connect with T-Pain, see the product firsthand, and discuss the potential for retail partnerships.
“I’ve always been about pushing boundaries and bringing something new to the table,” said T-Pain, CEO of Nappy Boy Dranks. “With Good Game, we’ve created a drink that not only helps you stay focused but also keeps you feeling good. Whether you’re gaming, grinding at work, or just need that extra push, Good Game has you covered. With Acosta as our partner, we’re confident that Good Game will quickly become a go-to product in the energy shot category.”
“We are excited to work with Nappy Boy Dranks and believe that Good Game by T-Pain will resonate with today’s consumers,” said Scott Swanson, VP Client Development, Acosta.
Stay tuned for more updates as Nappy Boy Dranks rolls products out nationwide.
About T-Pain
T-Pain has revolutionized pop, hip-hop, and R&B, selling over 50 million singles, and generating billions of streams. With 10 iconic Billboard Hot 100 #1’s, he’s a global music phenomenon. Beyond music, T-Pain is a Twitch sensation, head of his own Nappy Boy Entertainment, Nappy Boy Automotive, Nappy Boy Gaming, and Nappy Boy Dranks. He’s also an actor, podcast host, and expert drift driver. Visit tpain.com for more.
About Thrown, LLC
Thrown, LLC is the beverage company led by Grammy Award-winning artist, entrepreneur, and CEO T-Pain. As the company behind Nappy Boy Dranks, Thrown delivers an innovative line of functional beverages that combine health-conscious ingredients with T-Pain’s unique multicultural influence. Nappy Boy Dranks offers products designed for consumers seeking sustained performance and cognitive support. Visit nappyboydranks.com for more.
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