New Seasonal High-Proof Tequila from Alma del Jaguar

Alma del Jaguar Tequila Launches Second Seasonal High-Proof Tequila Blanco

Memphis, Tennessee (October 21, 2024) —Morningside Brands, Inc., producer and importer of Alma del Jaguar Tequila, one of the fastest-growing single-estate tequila brands in the U.S., announces the fall release of Nocturna, the latest in their seasonal high-proof tequila blanco series. Bottled at 101 proof, Nocturna is made with 100% wild yeast, water, and agave.

The Spring 2024 release showcased a mineral-forward profile with green pepper notes, reflecting Jalisco's arid season. By contrast, the wetter growing conditions for Fall 2024 expression offer a spicier, richer flavor with baking spices and jalapeño and a cinnamon sweetness reminiscent of Big Red gum, according to founder McCauley Williams. Each Nocturna offering prominently displays its production season, highlighting how fermentation and agave growth conditions dramatically shape its profile.

Founded in 2022 to support jaguar conservation in the U.S. and Mexico, Alma del Jaguar donates proceeds from all of its tequilas to projects like the Northern Jaguar Project, co-founded by Williams' uncle, Rick Williams. The name "Nocturna" reflects the jaguar’s nocturnal habits, illustrated on the bottle.

Alma del Jaguar Tequila is produced at a single estate in Jalisco, Mexico, in partnership with the fifth-generation Vivanco tequila family and Master Distiller Sergio Cruz at NOM 1414 in Arandas. The tequilas are crafted from sustainably grown blue weber agave, cultivated over 6,800 feet above sea level in the highlands of Los Altos de Jalisco. This region’s cool nights, warm days, iron-rich soil, and seasonal rainfall contribute to the development of sweeter, richer agave plants.

Committed to sustainability. Alma del Jaguar uses 100% recycled Mexican glass bottles, agave fiber labels, repurposed cork closures, and recycled cardboard packaging, all sourced locally within 85 miles of the distillery.

Bottled at 101 proof (50.5% ABV), Nocturna ($64.99) is now available for pre-order online and will begin shipping this week. Nocturna images can be found here.  Alma del Jaguar tequilas are now available in 23 markets across the U.S., including key states like California, Texas, New York, and Florida, and can also be purchased online at AlmaDelJaguar(dot)com, Seelbach’s, and SIP Tequila.  

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ABOUT NOM 1414 Feliciano Vivanco y Asociados, known as NOM 1414, is a respected distillery in the tequila industry, celebrated for its integrity and family values. Sergio Cruz serves as the master distiller.

ABOUT MORNINGSIDE BRANDS, INC Founded by McCauley Williams, Morningside Brands, Inc. is the parent company of Alma del Jaguar Tequila. This emerging spirits portfolio focuses on premium and super-premium expressions, rooted in environmental conservation and charitable efforts. The portfolio includes Alma del Jaguar Tequila and Waymar Gin House. Learn more at almadeljaguar(dot)com and waymarginhouse(dot)com.

ABOUT THE NORTHERN JAGUAR PROJECT Co-founded by Rick Williams (McCauley Williams’ uncle), the Northern Jaguar Project (NJP) protects the northernmost wild jaguar population and its habitat. NJP manages the Northern Jaguar Reserve, one of Mexico’s largest privately managed wildlife refuges, located in the Sierra Madre Mountains of Sonora. Learn more at northernjaguarproject(dot)org.

Media contact: Melissa Welles/Quoted PR