BODYARMOR Launches New Flash I.V. Caffeine Sticks

BODYARMOR Sports Nutrition today announced the launch of their latest innovation, BODYARMOR Flash I.V. Caffeine Sticks. The announcement follows the brand’s initial entrance into the rapid rehydration category last year with BODYARMOR Flash I.V. ready to drink and non-caffeinated hydration sticks.

BODYARMOR’s latest on-the-go offering is made with ZERO Sugar, 95MG of Caffeine, 2,220MG Electrolytes, added Zinc + Vitamins B&C for immune support – and the same BODYARMOR promise of no artificial flavors, sweeteners or dyes.

BODYARMOR Flash I.V. Caffeine Sticks will come in convenient and compact single-serve and 6-pack offerings – giving consumers the ability to achieve fast and efficient rapid rehydration with an added caffeine boost in a portable format.

BODYARMOR Sports Nutrition also offers BODYARMOR SportWater – a premium electrolyte-packed high alkaline water with ph9+ – that’s perfect for pairing with Caffeine Sticks, allowing consumers to customize based on their preferred flavor profile and hydration level base.

BODYARMOR Flash I.V. Caffeine Sticks will be available at Kroger retailers and online via Amazon in two great-tasting flavors including Blue Raspberry and Dragonfruit Berry. In support of BODYARMOR Sport Nutrition’s latest innovation, the brand will feature Caffeine Sticks in a variety of social media extensions, engaging OOH media, retail activations, and sampling events in local markets across the U.S.