• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Derek Trucks Announces Ass Pocket Whiskey Release No. 2: Holiday Edition

info_outline PRESS RELEASE posted by APW

Nov. 22, 2024 at 9:08 am

X LinkedIn Reddit Facebook Email
Report Press Release
derek truckstedeschi trucks band
Spirits Companies
  • image-01

Following the Sell-Out of Release No. 1 at Bourbon & Beyond, APW Introduces a High-Proof Holiday Bourbon in “Ass Pocket” Flask Size

November 22nd, 2024 (Jacksonville, FL) – Multiple Grammy winner Derek Trucks today announces the second release of Ass Pocket Whiskey (APW), a limited holiday edition of his bold Kentucky Straight Bourbon. This special edition, bottled at a robust 122.5 proof, is crafted to warm up your holidays and designed to be cracked open on 12/25. APW’s Release No. 2 is now available to order at AssPocketWhiskey.com, with shipments set to arrive by mid-December —perfect for holiday stockings.

Derek, along with his brother David, personally tasted the bourbon at multiple proofs to ensure that the 122.5 proof was more than just a reference to the holiday but also lived up to the quality established in Release No. 1. They were blown away, and APW “Holiday Proof” was born.

Following the rapid sell-out of APW’s debut at Bourbon & Beyond, a few bottles of Release No. 1 were held back for the Revival Vintage Spirits Locker Program in Kentucky, providing a rare opportunity for bourbon enthusiasts who may have missed out on the initial sale to enjoy this celebrated first release at one of America’s Best Bourbon Bars.

APW: A New Vision for Bourbon 

APW is born out of Derek’s love for bourbon and his frustration with the growing trend of whiskey as a collectible to sit on a shelf rather than something to enjoy. In Derek’s words, APW is here to let fans “have their whiskey and drink it too”—encouraging people to savor their bourbon, not just stash it away. By offering premium bourbon in a 200ml “ass pocket” flask size, APW makes it easy to enjoy high-quality whiskey without the pressure of hoarding a full-sized bottle that remains sealed. 

About Derek Trucks

One of the most influential guitarists of the modern age and landing at #16 on Rolling Stone’s’ “Greatest Guitarists of All Time,” Derek Trucks led his own Grammy Award-winning Derek Trucks Band for over 15 years and concurrently toured with Eric Clapton, Carlos Santana, and The Allman Brothers. Trucks was also the youngest person to be awarded a Grammy Lifetime Achievement Award for his 15-year collaboration with the Allman Brothers Band, for whom he was a member from 1999 until their last shows in 2014. As the Grammy-winning Tedeschi Trucks Band, Derek (singer/guitarist) and wife, Susan Tedeschi are known globally for their world-class musicianship that seamlessly blends distinctive genres of American music. 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Non-Alc Beverage Sales Remain “Healthy” In December

Non-Alc Beverage Sales Remain “Healthy” In December

Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.

Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.

How ANA Brands Are Winning Investors and Retailers

How ANA Brands Are Winning Investors and Retailers

SPONSORED POST
Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Owl's Brew Market Manager – NYC - Owl's Brew

Owl's Brew Market Manager – NYC - Owl's Brew

Area Sales Manager - Columbus, OH - Good Boy Vodka

Area Sales Manager - Columbus, OH - Good Boy Vodka

Head Brewer - Maplewood Brewing Company

Head Brewer - Maplewood Brewing Company

Brewer - Urban Roots Brewing

Brewer - Urban Roots Brewing

Regional Sales Director - Mid-Atlantic (OH, KY, WV, VA, PA, MD, DE, DC) - Good Boy Vodka

Regional Sales Director - Mid-Atlantic (OH, KY,...

2nd Shift Brewer - The Nations Brewing Co.

2nd Shift Brewer - The Nations Brewing Co.

View All Jobs|Post a Job

More News

The Top Ten Most Read Spirits Stories of 2025

The Top Ten Most Read Spirits Stories of 2025

Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink

Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink

Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025

Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025

Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch

Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Director - Resident Culture Brewing - Resident Culture Brewing
  • Production Brewer - Great Southern Beverages - Great Southern Beverages
  • Director of Packaging - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Montucky Cold Snacks Market Activation Manager - Strategic Group - Strategic Group
  • Director of Brewing Operations - Aloha Beer Co. - Aloha Beer Co.
  • Area Sales Manager - MA/RI - Good Boy Vodka - Good Boy Vodka
  • Area Sales Manager - San Diego County, CA - Good Boy Vodka - Good Boy Vodka
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Non-Alc Beverage Sales Remain “Healthy” In December
  2. Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.
  3. How ANA Brands Are Winning Investors and Retailers
  4. The Top Ten Most Read Spirits Stories of 2025
  5. Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink
  6. Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025
  7. Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch
  1. No Cap! Soda Pop Expands Retail Footprint with Walmart Partnership, Rolling Out Licensed SKUs Across West Coast Stores
  2. NOCK Tequila and Mezcal Expands to Four Major U.S. Markets Following 2025 International Gold Medal Wins
  3. Elixir Kombucha Launches Chain-Wide at Earth Fare
  4. Mother Road Brewing Company Introduces Off Road Non-Alcoholic Pale Ale for Dry January
  5. NUDL: Get Your Brain Right
  6. Why Athletes Are Starting the Year Strong with Pickle Juice
  7. What VCs Are Really Looking for in a Prebiotic Soda Brand—Beyond the Hype
  1. The Top Ten Most Read Spirits Stories of 2025
  2. Stateside Aims to Spark Spiked Sports Drink Trend
  3. Non-Alc Pioneer Spirited Away Acquired By Denizen Rum Founder as Category Matures
  4. ​Clean Alcohol Collective Launches to Push Bev-Alc Transparency
  5. What’s Next for Adult Non-Alc: Bigger Flavors, Tougher Retail, Broader Occasions
  6. BevNET Announces 2025 Spirits Award Winners
  7. Spirits Marketing: WhistlePig Hits Kentucky, Martha and Snoop Are Back
  1. Cider Tops December 2025 BPI, Contraction Continues Across Beer
  2. Brewbound Live: Highland Brewing’s Leah Wong Ashburn on Finding Purpose Under Pressure
  3. Circana Weekly Scans: ‘The Grinch Stole the Green’
  4. The Top Legal Sagas in Bev-Alc of 2025
  5. The Top 10 Most Read Spirits Stories of 2025
  6. Brewbound Live: Nick Firestone on SKU Rationalization, Returning to the Family Business and 805’s Next Phase
  7. BevNET Live: Hemp Brand Leaders Talk Battle Plans for 2026
View All|Submit News

Promoted PR Posts

Go Brewing Signs Partnership as Exclusive Non-Alcoholic Beer Sponsor of HYROX, the Fastest-Growing Sport in the U.S.

Go Brewing Signs Partnership as Exclusive Non-Alcoholic Beer Sponsor of HYROX, the Fastest-Growing Sport in the U.S.

KAGED Ignites Category Innovation with Pre-Workout MAX, the First Absorption-Driven, Tingle-Free Pre-Workout with Creatine

KAGED Ignites Category Innovation with Pre-Workout MAX, the First Absorption-Driven, Tingle-Free Pre-Workout with Creatine

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

First Key Consulting Announces New CEO Kelly Heyworth

First Key Consulting Announces New CEO Kelly Heyworth

Go Brewing Joins the Roster of Non-Alcoholic Beers Featuring Celebrities

Go Brewing Joins the Roster of Non-Alcoholic Beers Featuring Celebrities

Heritage Global Partners to Auction Brewing and Restaurant Equipment from 9 Iron Hill Sites Under Bankruptcy Order

Heritage Global Partners to Auction Brewing and Restaurant Equipment from 9 Iron Hill Sites Under Bankruptcy Order

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙