Introducing FREE BIRD: Southern Spring Water with a Free-Spirited Twist

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Atlanta, GA (12/9/2024) – The world of the aluminum canned water market just got a bold new contender. Meet FREE BIRD, Southern Spring Water with a free-spirited twist, proudly sourced from Georgia’s Blue Ridge Mountains. Making its debut at BevNET Live, FREE BIRD delivers crisp, clean refreshment in a sturdy, recyclable 19.2oz. aluminum can. With a mission to celebrate simplicity, sustainability, and the American spirit, FREE BIRD is here to quench your thirst and remind you to live free. 

A BRAND ROOTED IN PURPOSE
“FREE BIRD is more than a brand—it’s a tribute to the everyday heroes of this country,” says Jay Williams, Free Bird Founder. “From local farmers to firefighters, teachers to truck drivers, this is a brand for those who believe in the power of simplicity and hard work. Every can of FREE BIRD is a tribute to the people who make this country great. We’ve seen how brand centric beverage companies have resonated with consumers, and we believe there’s a tremendous opportunity to disrupt this space with a brand that authentically represents a signifcant audience." 

Eric Schnell, founder of BeyondBrands and a partner in FREE BIRD, shares a similar excitement about the brand’s potential: “In my three decades in the beverage industry, it’s a rare moment when you have a brand that can both capture the hearts of consumers as quickly as I know FREE BIRD will, combined with being a first-to-market concept in a crowded category. By introducing a pristine water source so proud of its Southern heritage, unique branding, and artisanal taste profile, FREE BIRD is truly breaking new ground.”

WHY FREE BIRD? 
• Pure, high-quality spring water sourced from local Southern springs 
• Distinctive branding that resonates with the values of our target consumer 
• Innovative marketing approach 
• 19.2oz. can has strong shelf impact 
• FREE BIRD focuses on reducing plastic waste by promoting the use of recyclable aluminum cans and encouraging a sustainable consumer choice

FREE BIRD will launch with two SKUs — Still and Sparkling Southern Spring Water — catering to the preferences of a wide range of consumers. FREE BIRD will be available for purchase online starting in January 2025, followed by retail and food service expansion across the Southeast.

ABOUT FREE BIRD
FREE BIRD Southern Spring Water was created to celebrate America and the values that bring us together. At its core, FREE BIRD is about living freely and staying true to your roots. Whether you’re enjoying a backyard barbecue, heading to a job site, or taking a moment to recharge, FREE BIRD is there to refresh and remind you of the things that matter most.

JOIN THE FLOCK
To learn more about the brand and its mission, visit drinkfreebird.com or follow us on social media @drinkfreebird 
FREE BIRD — Pull up a chair and stay awhile. Cheers, y’all.

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