De Nada Tequila Announces Securement of Strategic Capital from Notable Sports Team Ownership

New York, NY/ December 16, 2024 / – Today, De Nada Tequila, a leading additive-free and carbon neutral tequila brand, is pleased to announce the securement of strategic capital from notable sports team ownership with funds to be allocated to expanded growth in new markets in 2025.

The recent fundraise news comes on the heels of another notable milestone for the business, as the team announced this past summer the debut of the first-ever 100% recyclable aluminum tequila bottle as part of wider brand refresh efforts, led by Sandstrom Partners. The new packaging helps to reinforce the brand’s existing certified carbon-neutral profile and increase the distillery’s eco-friendly nature. De Nada is set to see it’s largest year to date by volume, with projected growth of over 100% in 2025.

Adam Millman, Co-Founder and CEO of De Nada Tequila comments, “Since the recent launch of our new aluminum bottles, we’ve seen tremendous growth across the business and look forward to leveraging the recent capital for both expansion into new markets and keeping up with the latest overall consumer demand for the brand.”

“Despite the downturn of the industry, De Nada is positioned for growth as consumers look for craft, well-priced, sustainable alternatives, which is incredibly exciting,” comments Danny Neeson, Co-Founder of De Nada Tequila.

De Nada is made from 100% Blue Weber agave by fifth generation growers and distillers at the Vivanco estate (NOM 1414). The brand was founded by Millman and Neeson, who bonded over Tequila and sustainable business ventures as roommates at Tulane University in New Orleans, Louisiana.

De Nada Tequila’s Blanco and Reposado offerings are available in select key markets including New York, New Jersey and Connecticut as well as available to purchase via the brand’s website.