Cincoro Tequila Announces National Distribution Agreement with Southern Glazer’s Wine & Spirits

New York, NY – January  8, 2025 - Cincoro Tequila, an award-winning portfolio of premium tequilas, announced today that it has signed a national distribution agreement with Southern Glazer’s Wine & Spirits (Southern Glazer’s), the world’s preeminent distributor of beverage alcohol. As part of this new agreement, Southern Glazer’s will expand its distribution of Cincoro Tequila to seven additional markets, bringing the total to 43. These new markets include Florida, Maryland, Washington D.C., Delaware, Colorado, Minnesota, and Illinois.

“We are thrilled to expand our business with Southern Glazer's Wine & Spirits,” said Jeff Agdern, CEO of Cincoro Tequila. “With our new national alignment, we look forward to joining forces with Southern Glazer’s industry-leading capabilities and best-in-class execution to scale our brand in both new and existing markets. Additionally, as we continue to expand our luxury brand in on-premise establishments, we are excited to leverage Southern's expertise in this area."

This strategic move will provide Cincoro Tequila and Southern Glazer’s with the opportunity to share sales and marketing resources to streamline operations and enhance market presence. Southern Glazer’s has been distributing Cincoro Tequila since its launch in 2019.

"Our new national distribution agreement represents an exciting expansion of an already successful relationship," said Gene Sullivan, Chief Sales & Marketing Officer, Southern Glazer’s. "We are eager to put our full corporate capabilities to work in these new markets, ensuring we maximize Cincoro’s incredible potential."

Cincoro Tequila was launched in 2019 by five NBA legends: Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics, and Michael Jordan. In five years, Cincoro has won over 29 awards in accredited spirits competitions and is continuing to create the gold standard for greatness in tequila.

About Cincoro Tequila

In July 2016, five friendly competitors met for dinner and bonded over their shared passion for tequila. After many more adventures together, this group of five founding partners set out with one mission: to create the finest tequila anyone has ever tasted. Cincoro Tequila is uniquely made with 100% Blue Weber agave from private farms in both the highland and lowland regions of Jalisco, Mexico. The agave is hand-selected and slow-cooked in a small batch process to create the Cincoro signature taste profile. This is the heart of Cincoro: a rich and delicious family of tequilas that are smooth on the palate with a complex, long finish. Cincoro Tequila is a taste experience unlike any other, created to be sipped neat, but also to elevate cocktails. For more information about Cincoro, please visit @Cincoro.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned Company has operations in 44 U.S. states, the District of Columbia, and Canada, as well as brokerage operations through its WEBB Banks division in the Caribbean, Central and South America. In 2024, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. Follow us on Facebook, Twitter and Instagram @sgwinespirits.