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BevNETPress Releases

Outlaw Light Beer Expands Distribution Across Texas in 2025

info_outline PRESS RELEASE posted by Outlaw

Jan. 14, 2025 at 1:32 pm

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Beer CPGLight BeerYellow BeerMolson CoorsLone StarTexasLone Star StateTexansDomestic Beer
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DENVER (Jan. 14, 2025) — Outlaw Light Beer, the #1 fastest-growing light domestic beer in the United States continues its exponential growth, announcing new distribution partnerships in the Lone Star State. Beginning this month, Outlaw Light will be available at 12 Molson Coors wholesalers and two independent distributors — including the Corpus Christi-based Sparkling City. 

The brand is rapidly expanding its footprint to include all 254 state counties and ensure wider access for Texans. With its crisp, refreshing taste, just 105 calories per serving and a smooth 4.2% ABV, this light beer is crafted to deliver exceptional flavor with unbeatable quality and affordability. 

"When we initially launched in early 2024, we were committed to expanding quickly across Texas," said Ari Opsahl, CEO of Tivoli Brewing Co. "This marks an exciting milestone for us, and we’re proud to partner with an incredible network of distributors, making it easier for Texans to have access to the fresh and satisfying taste of Outlaw Light. It’s more than just a beer — it’s a tribute to tradition, resilience and many of the values Texans uphold."

“The moment I tried Outlaw Light, it was clear it was brewed with Texas in mind,” said Michael Salas, Vice President of Texas for Tivoli Brewing. “Texans deserve a light beer that embodies exceptional quality and true value, and we are thrilled to bring it to them.”

Brewed in the heart of Colorado by Tivoli Brewing Co., Outlaw Light Beer captures the rugged, independent spirit and rich traditions of Texas. Tivoli, founded in 1859 by John Good, is the second-oldest brewery in the United States — the brewery thrives by blending historic traditions with modern innovation.

"We are thrilled to bring Tivoli Brewing’s incredible lineup of beers to retailers in Texas," said Senior Vice President of Glazer’s Beer & Beverage Will Herrin. "Tivoli is a brewery with a storied history and an exciting future. We look forward to bringing Tivoli’s exceptional beer to customers across our markets."

Texas beer lovers can stock up on Outlaw Light at their favorite retailers such as H-E-B, Walmart, Kroger, Brookshire’s and United. Customers can also find Outlaw at Spec’s Liquor and Total Wine & More locations statewide. 

“Sparkling City is very excited to be distributing Outlaw beer. We love the fresh, light taste and think our fellow Texans will too,” said Julie Kriegel, CEO of Sparkling City. “I can see many Texans taking this beer on the boat or to the hunting lease.”

Stay tuned for more updates on Outlaw Light Beer partnerships in Texas. For more information, please visit OutlawBeer.com. To find Outlaw near you, visit OutlawBeer.com/where-to-buy/.

ABOUT OUTLAW LIGHT BEER

Brewed by Tivoli Brewing Company, Outlaw Light Beer represents a legacy of resilience, innovation and craftsmanship. With roots dating back to 1859, Tivoli has endured Prohibition and natural disasters, emerging stronger each time to create exceptional beers. Outlaw embodies this spirit with its crisp, easy-drinking and refreshing profile, designed for those who appreciate hard work and good times. Outlaw was recognized by Nielsen in 2024 as the #1 fastest-growing light domestic beer in the United States. More resilient than the average beer company and more fun, Outlaw is a celebration of dreamers and doers, crafted with pride for everyone’s enjoyment. For additional information, please visit OutlawBeer.com or follow along on Instagram and Facebook.

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