Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

enfinity Paraxanthine is once again shown to enhance cognitive and memory measures better than caffeine

PRESS RELEASE posted by Media Relations Agency

Feb. 13, 2025 at 11:51 am

XLinkedInRedditFacebookEmail
Report Press Release
paraxanthinecaffeineenfinitybrain healthcognitive memoryenergy
Non-Alcoholic BeveragesSupplier & Service Provider
  • image-01

A newly published animal study confirms and strengthens results of human studies demonstrating paraxanthine’s superiority at enhancing memory and neuroplasticity 

A newly published preclinical study may have significant implications for consumers seeking alternatives to caffeine for brain performance, including focus and memory. Researchers compared the effects of paraxanthine (PX), the main metabolite of caffeine, with caffeine. They have once again shown that PX – as enfinity® – outperforms caffeine in enhancing memory and neuroplasticity. 

The results of this animal study were published in Experimental Brain Research. Combined with previous human clinical studies and preclinical work, this news may help pave the way for a new era of cognitive enhancement. enfinity® is a pure and patent-pending form of PX distributed exclusively by TSI Group.  

“We are excited about the continued paraxanthine research, and about bringing this effective and well-tolerated ingredient to consumers,” says TSI Group President Larry Kolb. “It is opening huge opportunities in the functional beverage/energy space.” 

Meeting consumers’ desire for a cleaner, safer and more effective alternative to caffeine

Traditional caffeine can sometimes bring unwanted side effects like jitters or crashes. enfinity paraxanthine takes energy to the next level, offering a smoother boost that enhances focus and mental clarity.

Previous research, including four human clinical studies and a robust body of preclinical work, has revealed that enfinity® supplementation increases measures of cognition, memory, reasoning, response time, and sustained attention. It is also less bitter and easier to formulate with than caffeine.  

enfinity energy Partner Shawn Wells, MPH, RD, LDN, CISSN, FISSN, notes that this follow-up preclinical study was inspired by the need to discover the PX mechanism of action. “Additionally, aging is associated with a decline in cognitive function, including reduced

neurotransmitter synthesis and receptor activity. To investigate the potential effects of aging on cognitive performance, we included both young and old animals in this study.”

Study reveals brain health benefits and a possible mechanism of action 

For this study, researchers compared the effects of paraxanthine (as enfinity®) with caffeine on memory and related biomarkers in young and old rats. The effects of two different doses of paraxanthine and caffeine were measured, and a control group was used. 

Study results support the previously identified neuroprotective benefits of PX. “Not only did PX significantly improve cognitive performance, it also showed significant improvements compared with the control and caffeine groups in several key markers,” observes researcher and enfinity energy Partner Ralf Jäger, Ph.D. FISSN, CISSN, MBA. “These included markers of oxidative stress (catalase, glutathione), indicators of long-term brain health (beta-amyloid), and neurotransmitters (acetylcholine, dopamine, GABA) in the brain.”

When compared with both the control and caffeine groups, PX supplementation also led to significantly higher levels of brain-derived neurotrophic factor (BDNF), a protein essential for neuroplasticity, which enhances the brain’s ability to rapidly switch between tasks. 

“The data suggest that caffeine’s effect on BDNF may be dependent on paraxanthine, as 70% of caffeine is metabolized into PX,” comments Wells. “This is critical to our understanding of enfinity’s cognitive benefits. The increase in BDNF provides a potential mechanism of action for the observed benefits in the human study, improving cognitive function under challenging conditions by enhancing neuroplasticity.”

PX benefits may be significant for multiple functional energy applications   

Jäger says one of the most unexpected results of this study is that the PX benefits seem to be independent of age. “Aging leads to cognitive impairment, known as age-related cognitive decline. Since cognition is no longer at its peak in older individuals, they are an ideal subject group for studying potential improvements. However, in younger individuals, cognition is already excellent, so seeing significant improvements on top of an already well-functioning system is quite surprising,” he observes. 

enfinity® is suitable for any application where caffeine is currently used, including gummies, RTDs, energy drinks, fat burners, nootropics and pre-workout powders. To explore formulating with enfinity®, contact TSI Group at TSIgroupLTD.

Media Note: For additional information or to schedule an interview, contact Media Relations Agency at 952-697-5220.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September

Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September

Marketing: Sophie Cunningham Signs With Once Upon A Coconut; Liquid Death, Jason Kelce Fight AI Data Centers

Marketing: Sophie Cunningham Signs With Once Upon A Coconut; Liquid Death, Jason Kelce Fight AI Data Centers

Taste Radio: A Front-Row Seat To One Of CPG’s Hottest Cities

Taste Radio: A Front-Row Seat To One Of CPG’s Hottest Cities

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Office & Logistics Administrator - Garage Brewing Co

Office & Logistics Administrator - Garage Brewing ...

Brewer - Civil Society Brewing

Brewer - Civil Society Brewing

Sales Representative - Minnesota - Alaskan Brewing Co.

Sales Representative - Minnesota - Alaskan Brewing...

Logistics Coordinator - Garage Brewing Co

Logistics Coordinator - Garage Brewing Co

Social Media Coordinator - Good Boy Vodka

Social Media Coordinator - Good Boy Vodka

Packaging Manager - Guilford Hall Brewery

Packaging Manager - Guilford Hall Brewery

View All Jobs|Post a Job

More News

Investors Sue Simply Good Foods Over ‘Abject Failure’ To Integrate OWYN Brand

Investors Sue Simply Good Foods Over ‘Abject Failure’ To Integrate OWYN Brand

YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success

YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success

Review: Calaveras is Giving ‘Energy With Soul’

Review: Calaveras is Giving ‘Energy With Soul’

As Meal Replacement Evolves, Ka’Chava Finds Its Staying Power

As Meal Replacement Evolves, Ka’Chava Finds Its Staying Power

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Director of Marketing & Brand Strategy - Schilling Beer Company - Schilling Beer Company
  • Area Sales Manager - St. Pete, FL - Good Boy Vodka - Good Boy Vodka
  • Engineering and Maintenance Manager - Boulevard Brewing Company - Boulevard Brewing Company
  • Head Brewer - The Station Brewing Company - The Station Brewing Company
  • General Manager - Right Coast Brands - Right Coast Brands
  • In-office Sales Rep - Studio TBD - Studio TBD
  • Brewer - WeldWerks Brewing Co. - WeldWerks Brewing Co.
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. Wine & Spirits Industry Leaders Across the Nation Join 100% Cork to Endorse the Benefits of Cork
  2. Food & Beverage Veteran Debbie Wildrick Launches “The 10 Pillars of Business Success” Online Workshop
  3. EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals
  4. YOSHI Matcha Liqueur Expands Nationally Through a Distribution Agreement With Southern Glazer’s Wine & Spirits
  5. Specialty Food Association’s Trendspotter Panel Shares Top Trends from the 2026 Summer Fancy Food Show
  6. Brella Beverage Inc. Appoints Beverage Industry Veteran Paul Lux to Board of Directors
  7. Electrolit Invites NYC Tennis Fans to Channel Their Inner Aryna Sabalenka at Saby’s Slice Shop
  1. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  2. Marketing: Sophie Cunningham Signs With Once Upon A Coconut; Liquid Death, Jason Kelce Fight AI Data Centers
  3. Taste Radio: A Front-Row Seat To One Of CPG’s Hottest Cities
  4. Investors Sue Simply Good Foods Over ‘Abject Failure’ To Integrate OWYN Brand
  5. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  6. Review: Calaveras is Giving ‘Energy With Soul’
  7. As Meal Replacement Evolves, Ka’Chava Finds Its Staying Power
  1. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  2. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  3. Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
  4. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  5. High-ABV RTDs Are On The Rise, But They’re More Than Buzz For Your Buck
  6. Spirits Distribution: Original Southside Hits Major Retailers; SGWS Adds To Its Book
  7. After Breakthru Walks, KEG 1 Moves on RNDC’s Kentucky Business
  1. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  2. TailGate Brewery’s Business +40% Due to On-Premise Gains; Plays Long Game with Lager Projekt
  3. Craft’s Positive Vibe Shift, Despite the Numbers
  4. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  5. Top Brand Slowdown & Heat Wave Cause ‘Softer Than Anticipated’ Start to August, per Circana Weekly Scans
  6. Sazerac Acquires Au Vodka, Adds UK’s Top-Selling Vodka RTD to Portfolio
  7. Bryce McDonald Returns to BevNET CPG Media as VP of Sales
View All|Submit News

Promoted PR Posts

See the Elephant Amaro Lands in 99 Fine Wine & Good Spirits Stores Across Pennsylvania

See the Elephant Amaro Lands in 99 Fine Wine & Good Spirits Stores Across Pennsylvania

Hyde's Hail Mary Expands Into New York Cannabis Market Through Statewide Partnership with MOOV Distribution

Hyde's Hail Mary Expands Into New York Cannabis Market Through Statewide Partnership with MOOV Distribution

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

A Simpler Cola. (Real Cane Sugar, Just Less of It.)

A Simpler Cola. (Real Cane Sugar, Just Less of It.)

NO CAP! Soda Pop WINS Day One at X Games Sacramento 2026

NO CAP! Soda Pop WINS Day One at X Games Sacramento 2026

Novo Fogo Names Matt Follis Vice President of Sales

Novo Fogo Names Matt Follis Vice President of Sales

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase