Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • Login
  • Account image
    User Icon
  • Subscription:
    Manage Account Sign Out
  • close Subscribe
    Sign In
Become an Insider
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

enfinity Paraxanthine is once again shown to enhance cognitive and memory measures better than caffeine

info_outline PRESS RELEASE posted by Media Relations Agency

Feb. 13, 2025 at 11:51 am

X LinkedIn Reddit Facebook Email
Report Press Release
paraxanthinecaffeineenfinitybrain healthcognitive memoryenergy
Non-Alcoholic BeveragesSupplier & Service Provider
  • image-01

A newly published animal study confirms and strengthens results of human studies demonstrating paraxanthine’s superiority at enhancing memory and neuroplasticity 

A newly published preclinical study may have significant implications for consumers seeking alternatives to caffeine for brain performance, including focus and memory. Researchers compared the effects of paraxanthine (PX), the main metabolite of caffeine, with caffeine. They have once again shown that PX – as enfinity® – outperforms caffeine in enhancing memory and neuroplasticity. 

The results of this animal study were published in Experimental Brain Research. Combined with previous human clinical studies and preclinical work, this news may help pave the way for a new era of cognitive enhancement. enfinity® is a pure and patent-pending form of PX distributed exclusively by TSI Group.  

“We are excited about the continued paraxanthine research, and about bringing this effective and well-tolerated ingredient to consumers,” says TSI Group President Larry Kolb. “It is opening huge opportunities in the functional beverage/energy space.” 

Meeting consumers’ desire for a cleaner, safer and more effective alternative to caffeine

Traditional caffeine can sometimes bring unwanted side effects like jitters or crashes. enfinity paraxanthine takes energy to the next level, offering a smoother boost that enhances focus and mental clarity.

Previous research, including four human clinical studies and a robust body of preclinical work, has revealed that enfinity® supplementation increases measures of cognition, memory, reasoning, response time, and sustained attention. It is also less bitter and easier to formulate with than caffeine.  

enfinity energy Partner Shawn Wells, MPH, RD, LDN, CISSN, FISSN, notes that this follow-up preclinical study was inspired by the need to discover the PX mechanism of action. “Additionally, aging is associated with a decline in cognitive function, including reduced

neurotransmitter synthesis and receptor activity. To investigate the potential effects of aging on cognitive performance, we included both young and old animals in this study.”

Study reveals brain health benefits and a possible mechanism of action 

For this study, researchers compared the effects of paraxanthine (as enfinity®) with caffeine on memory and related biomarkers in young and old rats. The effects of two different doses of paraxanthine and caffeine were measured, and a control group was used. 

Study results support the previously identified neuroprotective benefits of PX. “Not only did PX significantly improve cognitive performance, it also showed significant improvements compared with the control and caffeine groups in several key markers,” observes researcher and enfinity energy Partner Ralf Jäger, Ph.D. FISSN, CISSN, MBA. “These included markers of oxidative stress (catalase, glutathione), indicators of long-term brain health (beta-amyloid), and neurotransmitters (acetylcholine, dopamine, GABA) in the brain.”

When compared with both the control and caffeine groups, PX supplementation also led to significantly higher levels of brain-derived neurotrophic factor (BDNF), a protein essential for neuroplasticity, which enhances the brain’s ability to rapidly switch between tasks. 

“The data suggest that caffeine’s effect on BDNF may be dependent on paraxanthine, as 70% of caffeine is metabolized into PX,” comments Wells. “This is critical to our understanding of enfinity’s cognitive benefits. The increase in BDNF provides a potential mechanism of action for the observed benefits in the human study, improving cognitive function under challenging conditions by enhancing neuroplasticity.”

PX benefits may be significant for multiple functional energy applications   

Jäger says one of the most unexpected results of this study is that the PX benefits seem to be independent of age. “Aging leads to cognitive impairment, known as age-related cognitive decline. Since cognition is no longer at its peak in older individuals, they are an ideal subject group for studying potential improvements. However, in younger individuals, cognition is already excellent, so seeing significant improvements on top of an already well-functioning system is quite surprising,” he observes. 

enfinity® is suitable for any application where caffeine is currently used, including gummies, RTDs, energy drinks, fat burners, nootropics and pre-workout powders. To explore formulating with enfinity®, contact TSI Group at TSIgroupLTD.

Media Note: For additional information or to schedule an interview, contact Media Relations Agency at 952-697-5220.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Courts Clear Path for New York City’s Kava Crackdown

Courts Clear Path for New York City’s Kava Crackdown

Yerba Madre Launches Summer Seasonal Flavor, Teasing New LTO Strategy

Yerba Madre Launches Summer Seasonal Flavor, Teasing New LTO Strategy

Good Boy Vodka Moves Distribution to California Beverage Solution

Good Boy Vodka Moves Distribution to California Beverage Solution

SPONSORED POST
From Chaos to Clarity: How Food & Beverage Brands Are Streamlining Content and Powering Growth

From Chaos to Clarity: How Food & Beverage Brands Are Streamlining Content and Powering Growth

Marketplace

Co-Packing or Contract at Summit Brewing

Co-Packing or Contract at Summit Brewing

View All|Post a Listing

Featured Jobs

Brewery Team - Brewer - Red Rock Brewery

Brewery Team - Brewer - Red Rock Brewery

Director of Brewing Operations - Big Country Organic Brewing Company

Director of Brewing Operations - Big Country Or...

Lead Brewer - Kyoto Brewing Company

Lead Brewer - Kyoto Brewing Company

Territory Sales Representative - Bayou City Hemp Company

Territory Sales Representative - Bayou City Hem...

Taproom Manager - Eden Town Brewing Company

Taproom Manager - Eden Town Brewing Company

Regional Sales Representative - New Jersey - New Trail Brewing Co.

Regional Sales Representative - New Jersey - Ne...

View All Jobs|Post a Job

More News

Hayden Beverage to Acquire Scout Distribution Idaho JV

Hayden Beverage to Acquire Scout Distribution Idaho JV

Uncle Arnie’s Raises $7.5M, Targets ‘Category Leadership’ in THC Drinks

Uncle Arnie’s Raises $7.5M, Targets ‘Category Leadership’ in THC Drinks

Distribution: Walmart Welcomes De La Calle, 1st Phorm Heads to 7-Eleven

Distribution: Walmart Welcomes De La Calle, 1st Phorm Heads to 7-Eleven

Tariffs, Inflation And Shifting Consumer Habits Signal Retail Uncertainty Ahead

Tariffs, Inflation And Shifting Consumer Habits Signal Retail Uncertainty Ahead

Beverage Industry Jobs

  • Marketing Team Lead - Badger State Brewing - Badger State Brewing
  • National Accounts Manager - Doweneast Cider - Doweneast Cider
  • Bartenders and Servers - Eckhart Beer Co. - Eckhart Beer Co.
  • Territory Sales Representative - Bayou City Hemp Company - Bayou City Hemp Company
  • Category Manager, Whole Foods - Once Upon a Farm - Once Upon a Farm
  • Contract Sales Manager (6 Month) - Hybrid - LeBev Corporation (DBA Mocktail Club) - LeBev Corporation (DBA Mocktail Club)
  • Market Manager - Carbliss - Carbliss
View All|Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Courts Clear Path for New York City’s Kava Crackdown
  2. Yerba Madre Launches Summer Seasonal Flavor, Teasing New LTO Strategy
  3. Good Boy Vodka Moves Distribution to California Beverage Solution
  4. Reed’s Trying To ‘Earn Back’ Retailers After ‘Challenging’ Q2
  5. Hayden Beverage to Acquire Scout Distribution Idaho JV
  6. Uncle Arnie’s Raises $7.5M, Targets ‘Category Leadership’ in THC Drinks
  7. Distribution: Walmart Welcomes De La Calle, 1st Phorm Heads to 7-Eleven
  1. Beverage Stabilizers Market to Reach USD 4.07 Billion by 2033
  2. Tequila Ocho To Release New Barrel Proof Reposado
  3. Kings County Distillery Announces New Flagship Offering, Adding Straight Empire Rye to their Core Portfolio
  4. Barmen 1873 Bourbon Debuts Limited-Edition Lainey Wilson Whirlwind World Tour Commemorative Bottle
  5. Laird Superfood Expands Distribution with New Costco Availability Across Key U.S. Regions
  6. Twisted Pine Brewing Co. Hosts Family Event for Collaborative Beer Release & Fundraiser to “FILL THE BOOT” with Boulder Firefighters IAFF Local 900 for Muscular Dystrophy Association
  7. Twinings Announces The Debut Of Twinings Refreshers
  1. RTD Spirits Growth Not Slowing; High ABV Is Future Battleground
  2. Good Boy Vodka Moves Distribution to California Beverage Solution
  3. Tip Top’s Kindred Spirits Series Bridges RTD Cocktails and Craft Beer
  4. Judge Considers Receivership for Uncle Nearest Whiskey Amid $100M Loan Default
  5. F1 Champion Lewis Hamilton, Casa Lumbre Expand Almave with Mezcal Alternative
  6. Drnxmyth Is Shutting Down. Here’s What Went Wrong
  7. A Royal Sip: Buckingham Palace Now Sells RTDs
  1. Ballast Point Takes On New Investors, Plans Expansion
  2. Schilling Sues Incline Over Ownership of Cider ‘Recipes;’ Judge Grants Preliminary Injunction
  3. Brewbound Podcast: A Look at Uncle Nearest’s Fight to Retain Control of Operations
  4. Good Boy Vodka Moves Distribution to California Beverage Solution
  5. Hayden Beverage to Acquire Scout Distribution Idaho JV
  6. Press Clips: Boston Beer CFO to Receive $1.2M in Stock as Retention Bonus; Kyle Park Leading Neshaminy Creek as CEO
  7. ‘Too Good To Pass Up’: Not Beer Launches THC Drinks
View All|Submit News

Promoted PR Posts

MTN WTR Announces Southern California Distribution Partnership with Los Angeles Distributing Company, Inc.

MTN WTR Announces Southern California Distribution Partnership with Los Angeles Distributing Company, Inc.

Hiyo Announces Nationwide Launch at Whole Foods Market with Exclusive New Flavor, Pineapple Coconut

Hiyo Announces Nationwide Launch at Whole Foods Market with Exclusive New Flavor, Pineapple Coconut

No Cap! Soda Pops Off at X Games Salt Lake City with Triple Podium Finish

No Cap! Soda Pops Off at X Games Salt Lake City with Triple Podium Finish

Felene Vodka and Renowned Western Artist Carrie Fell Collaborate on Limited-Edition Pear-Flavored Vodka

Felene Vodka and Renowned Western Artist Carrie Fell Collaborate on Limited-Edition Pear-Flavored Vodka

YaVe Tequila Celebrates 10 Years with 96% Growth in Flavored Tequilas, Fueled by Bold Flavors Like Jalapeño, Mango, and Coconut

YaVe Tequila Celebrates 10 Years with 96% Growth in Flavored Tequilas, Fueled by Bold Flavors Like Jalapeño, Mango, and Coconut

23rd State Launches SHAKE: A Bold THC-Infused Beverage Enhancer Designed for the Modern Drinker

23rd State Launches SHAKE: A Bold THC-Infused Beverage Enhancer Designed for the Modern Drinker

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙