Rockstar Energy Drink Signs Racing Prodigy Lia Block, Expanding Commitment to Next-Gen Motorsports

ROCKSTAR ENERGY DRINK® SIGNS RACING PRODIGY LIA BLOCK, EXPANDING COMMITMENT TO NEXT-GEN MOTORSPORTS   

18-year-old Lia Block joins Rockstar Energy’s elite roster of athletes ahead of her history-making F1 ACADEMY 2025 season 

PURCHASE, N.Y., February 25, 2025 – Rockstar Energy announces the addition of trailblazing professional race car driver Lia Block to its iconic lineup of athlete partners, strengthening its presence in motorsports with one of the industry’s fastest-rising stars. At 18 years old, Lia has already taken the racing world by storm by shattering records and barriers, solidifying herself as one of the most well-rounded drivers in motorsports. As she gears up for what will surely be a memorable 2025 F1 Academy season, Rockstar Energy is proud to power Block’s pursuit of excellence on and off the track. 

On the racetrack, Block’s rise to stardom has been nothing short of meteoric. At 16, she became the youngest champion in American Rally Association history when she won the ARA Open Two-Wheel-Drive Class Championship in 2023. One year later, Block made history as the youngest racecar driver and first woman to race in the Nitrocross Group E class. Now, she’s taking on a new challenge: open-wheel racing. 

Introduced to the world of racing at an early age thanks to her father, renowned motorsports athlete Ken Block, Lia Block has carved her own path across multiple racing discipline, making a name for herself on the global stage. Block was selected to represent Williams Racing on Formula One’s women-focused F1 ACADEMY grid in 2024 and is poised for an incredibly successful 2025 season. 

“For as long as I can remember, racing has been my passion,” says Lia Block. “To be able to wear the iconic gold star and represent Rockstar Energy on the track as I step into this next chapter of my career is an incredible milestone – especially as the first female driver on their roster. I hope this partnership inspires more women to break into racing and chase their dreams.”   

Rockstar Energy provides high-performance athletes like Block with the sustained mind-body energy needed to compete at the highest level. Whether it is helping racecar drivers maintain sharp focus and quick reflexes on the track or keeping racing enthusiasts energized and alert while they enjoy their favorite events, Rockstar Energy is committed to the motorsport world. 

“We are thrilled to welcome Lia Block to the Rockstar Energy family,” says Steve Mateus, director of sports marketing, Rockstar Energy. “In her 18 years, Lia has solidified her place as a trailblazer in the sport, making history and headlines. Her relentless drive, competitive spirit, and passion for the sport make her a natural fit for the Rockstar team. We are excited to be a part of Lia’s journey as she continues to achieve greatness, especially as we head into the F1 Academy season.”  

Block’s signing is announced on the heels of Rockstar’s recent addition of professional golf sensation Charley Hull, further diversifying the brand’s growing roster of talent and commitment to supporting and elevating female athletes. As the first female driver named to Rockstar’s elite roster, Block joins an unstoppable lineup including three-time Formula Drift champion Fredric Aasbø and his teammate Ryan Tuerck; surfer and Olympic medalist Tatiana Weston-Webb; snowboarders Jill Perkins, Olympic Gold Medalist Red Gerard, and six-time X Games Medalist Reira Iwabuchi; and Olympic skateboarders Chris Joslin, Cory Juneau and two-time Olympic Gold Medalist Keegan Palmer.