• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Humm Kombucha Unveils Probiome: A Next-Level Functional Kombucha with Innovative Gut Health System

info_outline Promoted post by Humm Kombucha

Mar. 3, 2025 at 12:52 pm

X LinkedIn Reddit Facebook Email
Report Press Release
HummKombuchaFunctionalOrganicGut HealthProbioticsHumm KombuchaSYSTM FoodsLow Sugar
Non-Alcoholic BeveragesFood Companies
Listen to this article
: / :
  • image-01

BEND, OR — March 4, 2025 — Humm, the pioneer in low and zero-sugar kombucha and gut health beverages,  is proud to introduce its latest innovation: Humm Probiome. Launching this summer, Humm Probiome is a category-defining kombucha formulated with 10 billion probiotics from three clinically researched strains, 250 mg of L-theanine for stress support, and zinc for immune support—all with just 9 grams of sugar. Certified organic and packed in an eco-friendly aluminum bottle, Humm Probiome is designed to fuel a vibrant, health-conscious lifestyle without compromising on taste.

Humm Probiome elevates kombucha’s gut-health benefits with its unique gut health system, featuring three clinically studied strains that are expertly formulated for gut, immune and everyday stress support. 

Saccharomyces boulardii – A probiotic yeast that supports digestive health.

Weizmannia coagulans (MTCC 5856) – Known for promoting gut balance.

Bacillus subtilis (DE111®) – Supports digestion and immune function.

Combined, these powerful probiotics deliver a potent 10 billion CFU per bottle, ensuring every sip provides a functional edge for those seeking more from their kombucha.

Humm Probiome goes beyond traditional kombucha by incorporating 250 mg of L-theanine, a natural compound known to promote relaxation and focus, and 10% of the daily value of zinc, a key mineral for immune function. With just 9 grams of sugar, Humm Probiome caters to the growing demand for lower-sugar functional beverages without sacrificing the vibrant, refreshing taste that defines Humm Kombucha. Offered in five delicious flavors:

  • Honeycrisp Apple
  • Pineapple Turmeric + Black Pepper
  • Mango Lemon
  • Ginger Lime
  • Lavender Rose

“Consumers turn to kombucha for its probiotic benefits, and with Humm Probiome, we’re taking those benefits to the next level,” said Andy Fathollahi, Chief Executive Officer of Humm Kombucha. “By combining clinically researched probiotics with stress and immune support, we’ve created an organic, lower sugar kombucha that truly delivers on function and flavor.”

Humm Probiome Honeycrisp Apple, Pineapple Turmeric + Black Pepper, Mango Lemon, and Ginger Lime will be available in June 2025 at Whole Foods Market stores nationwide with an MSRP of $3.99 per 16 oz. bottle. Additional availability to follow. To learn more, please visit Humm.com.

About Humm Kombucha

Headquartered in Bend, Oregon, Humm is the world's most drinkable kombucha and a fan favorite among families, athletes, and wellness seekers. Founded in 2009 by kombucha enthusiasts Jamie Danek and Michelle Mitchell, the company is one of the largest, fastest-growing, and beloved brands. From the company's early days brewing in the founders' kitchen through its movement to a full-scale brewery, Humm Kombucha has remained focused on taste, accessibility, and overall wellness because health and happiness go hand-in-hand. Humm is part of the SYSTM Foods portfolio of brands. Visit Humm Kombucha online at hummkombucha.com.

For More Information:
Learn More

Latest News

Pricklee Rebrands as Natural Hydration Drink, Raises $2M

Pricklee Rebrands as Natural Hydration Drink, Raises $2M

Pepsi Ventures Group Chief Daniel Grubbs Exits

Pepsi Ventures Group Chief Daniel Grubbs Exits

Vital Proteins Taps into RTD Ingestible Beauty with Collagen Sparkling Water

Vital Proteins Taps into RTD Ingestible Beauty with Collagen Sparkling Water

SPONSORED POST
Pinter – Massive Growth, Driven by an Exceptional Home Beer Experience

Pinter – Massive Growth, Driven by an Exceptional Home Beer Experience

Marketplace

Secure Your Variety Pack Line Time for Your Beverage Brand - Contract Manufacturing Partner

Secure Your Variety Pack Line Time for Your Bev...

View All|Post a Listing

Featured Jobs

Chief Sales & Business Development Officer - Iron Fish Distillery

Chief Sales & Business Development Officer - Ir...

Sales and Marketing Mid-Atlantic (DC/MD/VA) - NO DAYS OFF

Sales and Marketing Mid-Atlantic (DC/MD/VA) - N...

Bay Area Sales Representative  - Bottle Logic Brewing

Bay Area Sales Representative - Bottle Logic B...

Production Brewer - The Lord Hobo Brewing Company

Production Brewer - The Lord Hobo Brewing Company

State Director: Wisconsin  - Loud Lemon

State Director: Wisconsin - Loud Lemon

Sales Manager - Ola Brew

Sales Manager - Ola Brew

View All Jobs|Post a Job

More News

Edible Garden Enters RTD Protein with Tetra Pak Partnership

Edible Garden Enters RTD Protein with Tetra Pak Partnership

Black Rifle Sees Momentum Ahead After ‘RTD Softness’ in 2025

Black Rifle Sees Momentum Ahead After ‘RTD Softness’ in 2025

Caliwater Adds Benson Boone As Investor, Ambassador

Caliwater Adds Benson Boone As Investor, Ambassador

Taste Radio: She Built A ‘Nation’ Of Millions In CPG’s Toughest Category

Taste Radio: She Built A ‘Nation’ Of Millions In CPG’s Toughest Category

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Vice President of Sales - Counter Culture Coffee - Counter Culture Coffee
  • Head Brewer - Etna Brewing Company - Etna Brewing Company
  • 2nd Shift Industrial Fermentation Operator - Envera LIC, LLC - Envera LIC, LLC
  • Territory Sales Manager: Upstate NY - TALEA - TALEA
  • Maintenance, Facilities, & Utilities Manager - Russian River Brewing Comapny - Russian River Brewing Comapny
  • Sales Supervisor/Team Leader - Dana Distributors, Inc. - Dana Distributors, Inc.
  • Area Sales Managers - Orlando, FL - Good Boy Vodka - Good Boy Vodka
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Pricklee Rebrands as Natural Hydration Drink, Raises $2M
  2. Pepsi Ventures Group Chief Daniel Grubbs Exits
  3. Vital Proteins Taps into RTD Ingestible Beauty with Collagen Sparkling Water
  4. Edible Garden Enters RTD Protein with Tetra Pak Partnership
  5. Black Rifle Sees Momentum Ahead After ‘RTD Softness’ in 2025
  6. Caliwater Adds Benson Boone As Investor, Ambassador
  7. Taste Radio: She Built A ‘Nation’ Of Millions In CPG’s Toughest Category
  1. Mythology Distillery Expands to Breckenridge with New Tasting Room in Historic Barn
  2. A Fresh Pop of Rosé: New bubly wine refresher Delivers Premium Ingredients and Only 100 Calories
  3. Brio Spirits Introduces a Premium, Clean & Refreshing Vodka RTD — Setting a Higher Standard in Ready-to-Drink Cocktails
  4. Living The Dream Brewing Refreshes Canned Portfolio
  5. Botanic Tonics, Maker of feel free, Named to Bain & Company’s 2026 Insurgent Brands List for Third Consecutive Year
  6. Karl Strauss Brewing Company Releases Hard Cherry Cola
  7. Clean Simple Eats Introduces New Clear Protein Powder Flavor
  1. Distribution: Southside Hits Whole Foods; Oishii Sails Onto Carnival
  2. Uncle Nearest Founder Admits $20M Transfer as Receivership Battle Intensifies
  3. As Private Label Spirits Come For Shelf Space, Some Distillers Get On Board
  4. Young Americans Trade Drinking At Home For Socializing, Fitness
  5. Boston Beer To Focus on Teas and RTDs in 2026
  6. NIQ: Spirits, Wine Cocktails Buck C-Store Declines
  7. Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup
  1. Press Clips: Bev-Alc’s ‘Rich’ Future, Big Beer People Moves, a D.C. Hermit-Crabbing & More
  2. Constellation Brands Eyes 75M Cases for Pacifico by 2030; Victoria Breaks Through with Zillenials
  3. Bump Williams Warns of ‘Lazy’ Industry Habits: Beer is ‘Not Out of the Woods Just Yet’
  4. Beer Institute Names New Federal Affairs Director
  5. NIQ On-Premise Report: Valentine’s Day Velocity +24% YoY, Driven by Traffic
  6. BrewDog Acquisition to Accelerate Tilray’s Bev-Alc Strategy ‘By Years;’ Nearly 500 UK Jobs Lost
  7. Constellation Brands Gained Share in 49 States Despite Down 2025, Looks to Get Back on Track in 2026
View All|Submit News

Promoted PR Posts

Coffee Brewed with Purpose: New Organic Flavors and Farm-Direct "Aliado" from Paramount Coffee

Coffee Brewed with Purpose: New Organic Flavors and Farm-Direct "Aliado" from Paramount Coffee

Lucky Energy Kicks Off Breakout Year with H-E-B and EG America Expansion and New Executive Leadership

Lucky Energy Kicks Off Breakout Year with H-E-B and EG America Expansion and New Executive Leadership

Dust Bowl Brewing Co. Announces Sales Staff Promotions

Dust Bowl Brewing Co. Announces Sales Staff Promotions

Introducing Drink Happy Thoughts: A Functional Beverage Brand Evolving to Spread Daily Happiness

Introducing Drink Happy Thoughts: A Functional Beverage Brand Evolving to Spread Daily Happiness

William Chris Vineyards Names Tate Gregory as Director of Vineyards Overseeing 61 Acres of Estate Vineyards Across Texas

William Chris Vineyards Names Tate Gregory as Director of Vineyards Overseeing 61 Acres of Estate Vineyards Across Texas

UPDATE Relaunches with New Co-Founder Kim Kardashian, Ushering in the Next Generation of Science-Based Energy

UPDATE Relaunches with New Co-Founder Kim Kardashian, Ushering in the Next Generation of Science-Based Energy

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙