Shaquille O'Neal Invests in BeatBox Beverages, Partners for Exclusive Flavor

AUSTIN, TEXAS (March 13, 2025) – Shaquille O'Neal, basketball icon, entertainer, and entrepreneur, is teaming up with BeatBox Beverages to bring an exclusive new product to fans nationwide. BeatBox Blueberry Lemonade is a bold, boozy twist on the classic blueberry lemonade bursting with berry goodness, set to hit shelves nationwide this March.

The newest BeatBox flavor combines blueberry and lemonade in a flavor mashup so big, it could only be inspired by Shaq. With an 11.1% ABV, BeatBox Blueberry Lemonade delivers on its promise of big, full-court flavor and unforgettable fun. The drink is low in sugar, gluten-free, and features resealable, sustainable packaging.

The basketball legend is also known to tour the world as DJ Diesel. It was while he was on tour that DJ Diesel, a.k.a. Shaq, first encountered the #1 ready-to-drink (RTD) beverage and found a connection to the brand’s deep passion for live music, community of super fans, and dedication to making the world more fun. Shaq’s brand has always been centered around fun and he loved that BeatBox was bringing the party to the alcohol industry, so O’Neal decided to invest in BeatBox and together, create an exclusive flavor.

 

“Shaquille O’Neal is everything BeatBox stands for as a company. At our core, we both care deeply about bringing people together and creating fun and memorable moments,” said Brad Schultz, Co-Founder & CMO at BeatBox. “From the start, Shaq recognized that BeatBox is more than a drink - it's a party movement. His passion for music, sports, entertainment and live events make this partnership a perfect fit, and together, we've crafted a bold flavor that embodies the excitement and energy of our brand and fans.” 

 

The fun doesn’t stop with the flavor – the packaging brings the energy of Shaq’s personality to life. Playful doodles of lemons, lightning bolts, blueberries, and a DJ turntable, pay an homage to O’Neal’s music moniker DJ Diesel, and are featured throughout the design.

“Shaquille O’Neal’s energy is unmatched and perfectly aligns with BeatBox’s vibrant spirit,” said Zech Francis, SVP Global Brand Marketing at BeatBox. “He’s not just an icon -- he’s a powerhouse entrepreneur and entertainer with incredible influence and a deep connection to fans. This collaboration is set to drive major sales growth, further cementing BeatBox as a dominant force in the RTD category.”

BeatBox Blueberry Lemonade will be available nationwide at Spec’s, Total Wine & More, and other liquor stores, as well as grocers such as Walmart, Kroger and H-E-B, and convenience stores such as 7-Eleven and Circle K (see store locator). BeatBox Blueberry Lemonade will be sold in a single 500ml size, as well as in a new lemonade variety pack with two other new flavors in the Lemonade line; Watermelon Lemonade and Lemon Squeeze.

"I’ve always been about trying to create unforgettable experiences—whether it’s on the court, DJing, or through my business ventures. When I first came across BeatBox, I saw a brand with that same spirit of fun and boldness that’s really taking over the category. Partnering with BeatBox felt like a perfect fit, and I’m excited to bring our new Blueberry Lemonade flavor to the table. It’s just the right mix of bold, vibrant flavors, and I’m excited for people to try it out.” - Shaquille O’Neal

As the newest addition to BeatBox’s growing lineup, this exciting collaboration marks the beginning of a long-lasting partnership that’s sure to keep fans and consumers buzzing. Whether you’re celebrating a victory or just enjoying a good time with friends, BeatBox Blueberry Lemonade promises to deliver a refreshing, unforgettably fun experience.

###

BeatBox is more than a party favorite -- it’s a category disruptor redefining the alcohol industry. Founded in 2012 as an MBA project at UT Austin, BeatBox gained national attention in 2014 after a game-changing appearance on Shark Tank. Today, the ‘Original Party Punch’ is sold in all 50 states and available at over 120,000 retail locations nationwide. As one of the fastest-growing ready-to-drink (RTD) beverages in the United States, BeatBox offers more than 13 bold and nostalgic flavors served in its signature sustainable, resealable packaging. Ranked as the #1 RTD alcohol brand in convenience stores for 2024, BeatBox combines innovation, philanthropy, a passion for live music, and a thriving community of superfans to deliver fun, flavor-packed energy with every sip. Learn more at BeatBoxBeverages.com and follow on Instagram.

 

Shaquille O’Neal is one of the world’s most successful athletes-turned-businessmen, whose 

accomplishments both on and off the court have translated into a highly sought-after consumer brand. As an entrepreneur, sports analyst, DJ, restaurateur, and brand ambassador, Shaquille O’Neal’s signature “Business of Fun” mantra resonates throughout each of his countless ventures.

 

The 15-time NBA All-Star’s unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer. Currently, O’Neal is an analyst on TNT’s Emmy Award-winning “Inside the NBA.”

 

O’Neal is a universally recognized figure in sports, entertainment, and pop culture. His music career began with the release of four rap albums with his first, Shaq Diesel, which went platinum. Today, he is known worldwide as DJ Diesel. His DJ business has become a global enterprise, with his SHAQ’s Bass All-Stars Festival and Shaq’s Fun House—an immersive event series combining live performances, carnival rides, and celebrity appearances.

 

O'Neal, who has a PhD in Leadership and Education, established The Shaquille O’Neal Foundation which provides resources for underserved youth. He also gives back through a number of annual philanthropic programs including Shaq-to-School and Shaq-a-Claus.

 

The launch of his Las Vegas eatery Big Chicken has further elevated Shaquille’s status as he has positioned himself as a successful restaurateur. The brand currently has more than 350 locations in development worldwide and 40-plus locations open in traditional and non-traditional restaurant settings.

 

Follow Shaquille O’Neal on TikTok, Facebook, X and Instagram.