VOGA Italia Updates Flagship Pinot Grigio Package With Lighter Glass And Easy To Open, Resealable Closure

AVENTURA, FL / March 19, 2025: Enovation Brands, Inc. announces that VOGA Italia has updated the packaging for its Pinot Grigio Delle Venezie DOC variety (SRP $11.99/750mL; ABV 12%) with a lighter glass bottle and a resealable screw cap closure which replaces synthetic cork.

The new bottle is 20% lighter, which reduces the case weight by three pounds and pallet weight by 172 pounds. Lightening the weight of the product, and subsequently the container, can reduce the carbon footprint associated with ocean freight, which is a significant contributor to carbon emissions.

Integrating a screw cap closure into the innovative cap that VOGA is known for is an enhancement for casual drinkers, making the bottle easy to open and reclose, improving portability, and maintaining the freshness and characteristics of the wine.

“As our name implies, Enovation Brands is committed to innovation in the wine space. The VOGA brand was created as an innovation for the modern wine consumer, so we continue to innovate as consumer preferences evolve,” explains Giovanni Pecora, CEO of Enovation Brands. “Consumers, and in particular younger drinkers entering the wine category, are looking for sustainability when making product choices, and this update offers not only more eco-friendly package, but one that also enhances consumer convenience.”

This lighter bottle aligns with a larger-scale commitment to the environment, as the winery that produces all VOGA wines participates in VIVA, a certification program for sustainability in Italian viticulture.

VOGA Pinot Grigio is crafted from grapes grown in the Delle Venezie DOC, where cool breezes and mineral rich soils allow the grapes to maintain acidity while developing ripe, fruit-forward flavors. The wine displays aromas and flavors of ripe pear, peach, and candied lime, with a lush, elegant finish. Highly pairable, it has the structure to go beyond the typical seafood, chicken, sushi, and salad pairings and stand up to rich, creamy pastas and fuller-flavored dishes.

The new VOGA Pinot Grigio package is available nationwide.

Please drink responsibly. Media samples and interviews available upon request; hi-res images here.VOGA Italia is imported exclusively in the U.S. by Enovation Brands, Inc., Aventura, FL. Please visit @vogaitalia

About VOGA Italia

Boldly innovative, elegantly unapologetic, and tastefully confident, VOGA Italia is a contemporary wine for the modern consumer. The chic still cylinders, elegant sparkling bottles, innovative closures, and award-winning wines capture the essence of Italian style and craftsmanship. Rich in flavor and full of character, the wines are styled to deliver the taste profiles most desired by today’s wine drinkers. The collection, available nationwide, includes Pinot Grigio Delle Venezie DOC, Moscato IGP, Prosecco Still DOC, Prosecco DOC, Prosecco DOC Rosé, and Sparkling Rosé of Pinot Grigio.

About Enovation Brands, Inc.

Enovation Brands, Inc. is the exclusive importer of VOGA Italia, Gemma di Luna, Ca’ Montini, Luna Di Luna, Alberto Nani, She’s Always Rosé, Poggio del Concone, Ronco di Sassi, and other Italian Wine Brands, S.p.A. brands to the U.S. market. The company is known for its innovative approach to the products it brings to market, as well as its unwavering commitment to delivering quality products at exceptional value. The company is headed by brothers Giovanni and Alberto Pecora, who prior to Enovation Brands launched Luna Di Luna, which is credited for revolutionizing the American wine market and de-mystifying the consumer wine experience. In 2022, Enovation Brands joined the Italian Wine Brands family of companies. The largest private wine group in Italy, and first to be listed on the Milan stock exchange, Italian Wine Brands delivers over 180 million bottles of wine worldwide each year from five wineries located across Italy. 

For a detailed list of environmental initiatives underway at IWB, please see this summary sheet.