April 2, 2025 – Indianapolis, Ind. – Mom Water, the original, non-carbonated spirit water, announced today the launch of its newest, limited-edition flavor, Louise – Citrus Cucumber. Inspired by the fresh, hydrating flavors of spa water, Louise delivers a light and crisp taste, perfect for summer sipping. Louise is now available on shelves across more than 20 states and for direct-to-consumer online sales in convenient 4-packs.
“We wanted to create a flavor that feels like pure refreshment in a can, and Louise does just that,” says Jill Morrison, co-founder of Mom Water. “Think spa day in a can – but with a bit more fun. We can’t wait for everyone to sip, relax, and enjoy this limited-edition release.”
Like several other flavors, this one holds personal significance to the founders, named in honor of co-founder Jill Morrison’s mom. Louise also answers a long-standing fan request for a cucumber-infused flavor, making it an instant crowd-pleaser.
Product specs include
- 12-ounce cans
- ABV: 4.5%
- SRP $9.99-$12.99, 4-packs
- 0 carbonation
- 0 sugar, 0 carbohydrates, 0 artificial flavors, 0 artificial sweeteners, GF
- 90 calories
Louise marks Mom Water’s tenth personality-driven flavor and second limited-edition seasonal release. The brand also recently expanded its 4-pack lineup to include two fan favorites, Mary (Apple Melon) and Kathy (Blackberry Lime.) Additionally, Mom Water is now calling on its fans to help name another new flavor, due to launch next year.
For more information and to participate, follow on social media @drinkmomwater.
About Mom Water:
Founded by a mom and dad duo, Jill and Bryce Morrison launched Mom Water in 2021 and Dad Water in 2023. The original spirit water comes in vibrant fruit-infused vodka flavors, each with a personality of its own. These refreshing canned cocktails drink like water, quenching thirst without carbonation, and using only four all-natural ingredients: vodka, water, natural fruit flavors and citric acid. Mom Water is the cleanest sipper to toast to any occasion. Now available across the country and direct-to-consumer online, Mom Water continues to experience rapid growth – recently named one of Shaken’s Impact “Hot Brands.” It’s become known for rapidly selling out, viral TikToks and the most devoted fans. Mom Water and Dad Water are family-owned and operated. For more information, follow on social media @drinkmomwater.
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